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Situated Research
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A usability research and Internet marketing company.
A usability research and Internet marketing company.

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This webinar will take a new interactive format, allowing guests to ask usability experts about their website. In this free webinar, we will host an open forum with usability experts discussing questions raised by attendees that want feedback on their website. If you'd like some feedback before the webinar, you can request a free website usability report so that you can ask additional questions at the live forum.

Topics covered:
- Website usability questions and answers (Q&A)
- Expert reviews of live websites, on the fly
- Usability guidelines, with examples of how they can be applied to improve websites
- Conducting your own usability tests versus using independent experts
- Sizing up your competition via competitive analysis
- How to evaluate your website's structure, navigation, and layout
- Improving your marketing efficiency to better communicate with customers
- Suggestions to improve the quality of interaction on your website

Join us on August 27 @ 2pm CDT to discuss your website, receive expert analysis, and see live examples of how usability guidelines can improve the functionality and marketing effectiveness of actual websites.

Register for free at: https://attendee.gotowebinar.com/register/1353768538126282240

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Whether you have products to sell or are just looking to inform people about what you do, websites - more than ever - have become vitally important for small businesses.

Unlike your office or shop, your website can keep you open for business 24/7, and making sure yours is running at peak efficiency is key. Unfortunately, according to a recent survey, 83% of companies believe that their website doesn't meet their needs.

Topics covered:
- Evaluate whether you need to redesign, update, or make changes to your current website
- Decide if working with a website firm is your best option
- Reach new clients through better Search Engine Optimization
- Understand the steps involved in redesigning a website
- What to look for when hiring a web design firm
- Learn about accurate pricing for a website
- How to write content that matters

Join us on Monday, August 20 @ 2pm CDT to learn more about how a revamped website with new content can help you to reach new customers, gain credibility, and increase loyalty from present and potential customers.

Register at: https://attendee.gotowebinar.com/register/28641522377095424

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Whether you have products to sell or are just looking to inform people about what you do, websites - more than ever - have become vitally important for small businesses.

Unlike your office or shop, your website can keep you open for business 24/7, and making sure yours is running at peak efficiency is key. Unfortunately, according to a recent survey, 83% of companies believe that their website doesn't meet their needs.

Topics covered:
- Evaluate whether you need to redesign, update, or make changes to your current website
- Decide if working with a website firm is your best option
- Reach new clients through better Search Engine Optimization
- Understand the steps involved in redesigning a website
- What to look for when hiring a web design firm
- Learn about accurate pricing for a website
- How to write content that matters

Join us on Monday, August 20 @ 2pm CDT to learn more about how a revamped website with new content can help you to reach new customers, gain credibility, and increase loyalty from present and potential customers.

Register at: https://attendee.gotowebinar.com/register/28641522377095424

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Have you designed a product that often was used in an unintended way? Is there a better endorsement for software than "It's easy to use"? If you want to make your products better for your customers, this webinar can help you to take the first step.

Topics covered:
- How interfaces affect users
- Conceptualizing user interaction to design meaningful use
- Designing for collaboration
- Users' activity and performance
- Comparing your software with competitive products
- Methods to incorporate usability into the design process

Join us on August 13 @ 2pm CDT to learn how user-experience research can help you design meaningful, intended software interactions that yield happy and productive users.

Register at: https://attendee.gotowebinar.com/register/8883776119973334784

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Social media marketing can help your business to increase revenue and achieve a high ROI for marketing efforts. The cost / benefit ratio can often far surpass those of traditional marketing: many tools are free, and have a very wide reach. Social media marketing offers many of the benefits of word-of-mouth advertising, with an exponentially higher 'share' rate. Our webinar will describe the ins and outs of social media marketing by examining actual case studies of businesses that have worked with Situated Research. This webinar is part of our 'Social Media 101' series.

Topics covered:
- Defining social networking and social media
- How to utilize the power of the most popular social networks
- How to use each social network most effectively
- How to develop a basic marketing plan
- Long-term benefits of participation

Join us on August 10 @ 2pm CDT to learn how social media can help you reach new customers, gain credibility, boost ROI and increase your company's market share.

Register at: https://attendee.gotowebinar.com/register/2893279430570557952

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