Profile

Cover photo
161 followers|37,787 views
AboutPostsPhotosYouTube

Stream

SiriusDecisions

Shared publicly  - 
 
The basic tenet of video game design is to apply design and aesthetic principles that facilitate an increasing level of interaction for play, health, educational or simulation purposes. What might this look like if we applied similar principles to #b2b #sales software and applications? http://ow.ly/NeO7M
I have a guilty pleasure that I suspect I share with a number of readers – I love video games. The graphics are amazing, the storylines are complex and the characters can actually evolve as the games progress. If you've ever watched someone play a great video game, you know that the player ...
1
Add a comment...

SiriusDecisions

Shared publicly  - 
 
Everything Is Digital, But Face-to-Face Interactions Can Still Seal the Deal http://ow.ly/N8vpb
Face-to-face meetings with sales reps and other human interactions are still important to b-to-b buyers, according to a new report from SiriusDecisions.
1
Add a comment...

SiriusDecisions

Shared publicly  - 
 
What’s making customer success management a hot topic in #b2b customer experience right now? As more companies move to a subscription (cloud-based) delivery model for products and services, the quality of the post-sale customer experience is increasingly vital – and should even become a competitive differentiator. http://ow.ly/MFmuV
1
Add a comment...

SiriusDecisions

Shared publicly  - 
 
In a recent SiriusDecisions survey, 42 percent of respondents revealed that they experienced significant issues after launching a quota and compensation plan. #SalesOps #SalesOperations http://ow.ly/MC6eY
1
Add a comment...

SiriusDecisions

Shared publicly  - 
 
More than 90% of marketers believe that account-based marketing is a “must-have,” but only 20% have fully implemented programs, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, which was unveiled at Demandbase’s #Marketing Innovation Summit for #B2B. +Demand Gen Report 
Demand Gen Report focuses on strategies, tactics and measurements central to driving growth. Targeted at sales and marketing execs, it provides case studies and in-depth research on lead generation, promotions and sales pipeline management.
1
Add a comment...

SiriusDecisions

Shared publicly  - 
1
Add a comment...

SiriusDecisions

Shared publicly  - 
 
Julian Archer shares his thoughts on why events need to be positioned within a broader context than simply thinking of attendance at a specific show as the end goal. http://ow.ly/M2jNp
In a previous post, I discussed how, by understanding event types and their key characteristics, organizations can match events to objectives and create a mix of events that will help them achieve their marketing goals. I also asked a question: By whom and how are decisions made whether or not ...
1
Add a comment...
In their circles
29 people
Have them in circles
161 people
James Bellew's profile photo
Christina Pascucci's profile photo
Dave Rich CFA's profile photo
Bryan Shaw's profile photo
Chuck Householder's profile photo
Christian Morato's profile photo
Ulrich Krumb's profile photo
Jason Hekl's profile photo
Tomoaki Mitarai's profile photo

SiriusDecisions

Shared publicly  - 
 
Our recent 2015 B-to-B Buyer Study found that human interaction in the #B2B buying process is overall quite prominent. The research uncovered several patterns from these interactions, including the conclusion that these interactions are more “episodic” than they are “linear.” Read more from PYMNTS: http://ow.ly/NcV1C
1
Add a comment...

SiriusDecisions

Shared publicly  - 
 
During opening day of our 10th annual Summit, we announced the launch of two powerful, Web-based, interactive products, SiriusTools™ and SiriusPathways™. Learn more: http://ow.ly/MU8kV
1
Add a comment...

SiriusDecisions

Shared publicly  - 
 

1
Add a comment...

SiriusDecisions

Shared publicly  - 
 
What does the post-sale experience have to do with making a buying decision? Plenty. Here are some statistics from our SiriusDecisions primary #research studies of senior-level #b2b decisionmakers: http://ow.ly/MoBzL
1
Add a comment...

SiriusDecisions

Shared publicly  - 
 
A question we hear frequently at SiriusDecisions is “When should I evaluate my communications agency resources?” Certainly, poor performance is cause for reviewing an agency relationship, but there are several other reasons to do so. Various types of internal changes can impact the agencies that could – or should – be used. Here are some of the most common reasons: http://ow.ly/Mc0sp
1
Add a comment...
People
In their circles
29 people
Have them in circles
161 people
James Bellew's profile photo
Christina Pascucci's profile photo
Dave Rich CFA's profile photo
Bryan Shaw's profile photo
Chuck Householder's profile photo
Christian Morato's profile photo
Ulrich Krumb's profile photo
Jason Hekl's profile photo
Tomoaki Mitarai's profile photo
Contact Information
Contact info
Address
Corporate Headquarters 187 Danbury Road Wilton, CT 06897
Story
Tagline
Where Sales and Marketing Meet
Introduction
SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses.