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Meta Karagianni discusses #EMEA market growth and why functional alignment is so important. via +Global Marketing Alliance  #Marketing  
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+Bizible Marketing Analytics named SiriusDecisions Summit as one of the "need to attend" conferences for #B2B  marketers this year:
Conferences worth the registration cost. Six B2B marketing conferences you should consider in 2015.
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SiriusDecisions believes nearly all events can be classified by one of the following event types:
event, trade show, live event, customer conference, sponsorship
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Retaining a competitive advantage in this time of ever-increasing disruption, marketers should think and act like scientists. http://bit.ly/1BflK04 
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Insights from Jay Famico on the future of predictive analytics:
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Erin Provey delivered the opening keynote at +Content2Conversion Conference : Messaging: #B2B Content's Missing Link. Check out +Demand Gen Report blog on key takeaways from Erin's presentation. #C2C15 #Messaging   #b2bcontentmarketing  
Erin Povey, Service Director for SiriusDecisions, outlined the disconnect between content and the buyer’s journey during her keynote session at #C2C15. On developing a buyer’s journey: Buyers are not...
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Have them in circles
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SiriusDecisions

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+Thomas Pisello shares his top 3 takeaways from SiriusDecisions Sales Leadership Exchange held last week in San Diego:
With today's more empowered, skeptical and frugal buyer, a condition we call Frugalnomics, it is imperative that sales and marketing evolve from pitching product pitches to communicating and quantifying value and ROI. This blog is dedicated to bringing value to every customer conversation, ...
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At the 2014 SiriusDecisions Summit, Ross Graber and Craig Moore introduced the Aligned Measurement Framework – a way for organizations to have a common vocabulary of #measurement across functions and to connect outcomes and impacts with actions taken. As part of that framework, four #metric classes are established that organizations should track: Impact, Output, Activity and Readiness. http://bit.ly/1LLayYM
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How confident are you in your team's ability to make their sales goals this year? This short #survey will reveal how accurate you are in #sales planning and provide valuable benchmarks by industry. Take the survey and you will receive a summary of the results! http://bit.ly/1BnIMlM
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What is the steak/sizzle balance at your organization? http://bit.ly/1LvZMWh #MarketingMeasurement
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I’m not much of a fisherman, but I do know that if one wants to catch fish, strategy matters. Consider, for example, where to drop the fishing line. Fish that are feeding often congregate where the current slows and a drop-off occurs, as this is where food sinks to collect. Find me a spot where running water plummets into the deeper parts of a river, and that is where I’ll be casting my line.Teleprospecting works much the same way – if you want t...
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What Can #CMOs at Large Enterprises Learn From Their Counterparts at Emerging Firms? http://bit.ly/1zlP3rQ
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Have them in circles
156 people
Mike Kunkle's profile photo
John Smith's profile photo
Kelvin Gee's profile photo
Jennifer Ross's profile photo
Mike Rogers's profile photo
Jill Adams's profile photo
scott sipherd's profile photo
Goldmine Affiliate System's profile photo
Robin Deliso's profile photo
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Where Sales and Marketing Meet
Introduction
SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses.