SiriusDecisions has developed a tool to determine your #digital type – a mix of business characteristics that will influence your #digitalmarketing strategy. Digital type provides guidance for marketing tactics and investments, as well as direction for organization, skills, #technology and metric decisions. http://ow.ly/9L2V3018nGX
EMEA-based #CMOs continue to look for ways to optimize their #marketing organization construct. The quest toward optimizing resources continues, and CMOs cite three business drivers that drive organizational changes. http://ow.ly/SjDl3010hEI
#CustomerAdvocacy continues to play an increasingly important role in #B2B. Developing a customer advocacy council helps marketers gain broader cross-functional support for #advocacy initiatives and provides greater visibility into their contributions. http://ow.ly/Hsm8300eZ82
Marketing and sales need to work together as one unit on targets, data, collaboration and communications. Understand the relationship between customer lifetime value and customer acquisitions costs to accelerate revenue and profitability together. Joint analytics will help determine your best customers, drive retention efforts, and enhance overall productivity as you scale your business.
Tons of great keynotes, case studies galore, parties, and even an indoor river! There's an art and science to maximizing your #SDSummit experience – check out this guide by Jessica Lillian: http://ow.ly/Kz3L300aEjD
There's an art and a science to maximizing your SiriusDecisions Summit experience. First-time attendees and Summit veterans alike can benefit from these tips for soaking up thought leadership and having some fun in Nashville.
SiriusDecisions’ partner experience #channel roundtable centered on the five pillars of partner experience as outlined in the SiriusDecisions Partner Experience Maturity Model: http://ow.ly/m1Ih3005rhx
SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses.