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SiriusDecisions

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For those leaders who are struggling with increasing the effectiveness and consistency of #productmanagement, read Lisa Singer's blog post on how companies are working to better define the function for increased #productivity: http://ow.ly/jwTL301i2Op
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SiriusDecisions

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SiriusDecisions has developed a tool to determine your #digital type – a mix of business characteristics that will influence your #digitalmarketing strategy. Digital type provides guidance for marketing tactics and investments, as well as direction for organization, skills, #technology and metric decisions. http://ow.ly/9L2V3018nGX
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EMEA-based #CMOs continue to look for ways to optimize their #marketing organization construct. The quest toward optimizing resources continues, and CMOs cite three business drivers that drive organizational changes. http://ow.ly/SjDl3010hEI
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No pain, no gain. Find out why you need a b-to-b content audit to improve your content strategy and content marketing -- and get expert advice on how to do it. http://ow.ly/yWCY300pFRV
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#CustomerAdvocacy continues to play an increasingly important role in #B2B. Developing a customer advocacy council helps marketers gain broader cross-functional support for #advocacy initiatives and provides greater visibility into their contributions. http://ow.ly/Hsm8300eZ82
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Erin Provey explains why you should be cautious of anyone trying to convince you that #contentmarketing is a low-cost alternative to traditional outbound or paid media #marketing. http://ow.ly/sLNU30092ID
B-to-b organizations seeking to earn a wider audience than what they’ve paid for must acknowledge that the core difference between paid and earned isn’t just cost.
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SiriusDecisions

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Understand the relationship between customer lifetime value and customer acquisitions costs to accelerate #revenue and profitability together. Joint #analytics will help determine your best customers, drive #retention efforts, and enhance overall #productivity as you scale your business. http://ow.ly/Zvzz301g9eH
Marketing and sales need to work together as one unit on targets, data, collaboration and communications. Understand the relationship between customer lifetime value and customer acquisitions costs to accelerate revenue and profitability together. Joint analytics will help determine your best customers, drive retention efforts, and enhance overall productivity as you scale your business.
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Is your #B2B buyer’s journey map getting you lost? Learn the four elements of a buyer’s journey map so you can head in the right direction. http://ow.ly/YN5o3013yph
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What do airline ticket upsell practices and the presidential election have to do with your #B2B #contentmarketing? A lot, as it turns out. Check out our latest blog: http://ow.ly/pC0z300uFMh
Consumer and b-to-b marketers share some common goals, challenges and opportunities.
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Are you looking to obtain best-in-class #productmanagement training? Was your one-day seminar not enough? Learn more about SiriusDecisions’ Product Management Pathway here: http://ow.ly/rlPz300kSGC
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Tons of great keynotes, case studies galore, parties, and even an indoor river! There's an art and science to maximizing your #SDSummit experience – check out this guide by Jessica Lillian: http://ow.ly/Kz3L300aEjD
There's an art and a science to maximizing your SiriusDecisions Summit experience. First-time attendees and Summit veterans alike can benefit from these tips for soaking up thought leadership and having some fun in Nashville.
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SiriusDecisions’ partner experience #channel roundtable centered on the five pillars of partner experience as outlined in the SiriusDecisions Partner Experience Maturity Model: http://ow.ly/m1Ih3005rhx
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In their circles
28 people
Have them in circles
180 people
Robin Deliso Woodcock's profile photo
Carrie Surprenant's profile photo
Isabel Montesdeoca's profile photo
Rachel Young's profile photo
Kerry Stange's profile photo
Dave Rich CFA's profile photo
Melanie Rose Rodgers's profile photo
Kathryn Devlin's profile photo
Oracle Marketing Cloud's profile photo
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Where Sales and Marketing Meet
Introduction
SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses.