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We hear the same mantra every day: B-to-b buyers are in control. But what we didn't know is whether the purchasing decisionmaking process is linear and sequential, or more episodic. SiriusDecisions' 2015 B-to-B Buying Study investigated the buying behaviors of more than 1000 b-to-b executives ...
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SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses.