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Top 10 Ways for CMOs to Amp Up #Marketing Perception (and Performance) http://bit.ly/1CU3Dw7 #CMO #B2BMarketing
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SiriusDecisions

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Join SiriusDecisions' Co-Founder John Neeson and analyst Jay Gaines, as they discuss the changing role of the CMO and the key drivers of change.

You can participate by tweeting your questions to #SDIGLive  prior to the event as well as submitting questions during the live session with the Q&A feature in the Google Hangouts On Air
This Hangout On Air is hosted by SiriusDecisions. The live video broadcast will begin soon.
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Intelligent Growth Live: Changing Role of the CMO
Tue, April 7, 11:00 AM
Hangouts On Air - Broadcast for free

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The overlap between #marketing and #technology is expected to grow. While experts don't expect #CMOs and #CIOs to fuse or disappear, they widely believe that the roles for each will never be what they used to be. http://bit.ly/1y1ayOa
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#B2B #technology today allows marketers to say with a more certain degree of confidence which #sales leads come from what promotion channels. With that information, #CMOs can better optimize their #marketing mix spend to deliver a superior customer experience.
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Is Account-Based #Marketing "The Next Big Thing" in #B2B?http://bit.ly/1GsFvzi 
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Who is a 5x #NBA Champ, 3x MVP, 12x All-Star & 9x All-NBA First Team? Announcing our #SDSummit keynote, a true "outperformer", #MagicJohnson! http://bit.ly/1Gsj2Cl
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Have them in circles
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SiriusDecisions

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Are you a Summit "newbie?" Here are 5 things you should do to get the most out of Summit this year: http://bit.ly/1yeMcAv
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Here are three strategic go-to-market challenges that frequently affect #healthcare marketers in the device/diagnostic segment: http://bit.ly/1y64l3E
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SiriusDecisions

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100 percent of #sales leaders who our recent survey shared that they aim to grow this fiscal year over last. What was surprising was how few of those leaders felt highly confident in their ability to hit their growth target – only 38 percent. http://bit.ly/1BQTUps 
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Why Teleprospectors Hate Their Job: http://bit.ly/1GwZJIe #Teleprospecting
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 +Salesfusion interviews +Jason Hekl, Vice President and Group Director at SiriusDecisions
Jason Hekl is Vice President and Group Director at SiriusDecisions. A seasoned, 20+ year B2B sales and marketing leader, he specializes in the...
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Learn what Craig Moore, Service Director, #Marketing Operations Strategies likes about being an #analyst : http://bit.ly/1GoxIm1
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Have them in circles
160 people
Tyler Anderson's profile photo
Gary Smith's profile photo
Nate Hubbell's profile photo
Andrew Slipper's profile photo
James Bellew's profile photo
eCoast Marketing's profile photo
David Kaufman's profile photo
ROJITH STANLY's profile photo
Raymond Chin's profile photo
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Where Sales and Marketing Meet
Introduction
SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses.