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SiriusDecisions

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Stakeholder interview guides help the #tech audit team capture information from individuals about process, #technology and #data. The interview guide is the primary tool for helping an #audit team maintain the scope and direction of the audit process. http://ow.ly/iGUp303IUX8
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SiriusDecisions

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#PredictiveAnalytics is not simply a way to score leads or predict #sales forecasts – it is a tool for making better data-driven decisions throughout the organization. http://ow.ly/ejpG303hJMn
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SiriusDecisions recently assembled more than a dozen #B2B #marketing operations leaders to discuss the measurement of campaigns in their organizations. Ross Graber shares some of the highlights: http://ow.ly/PFpb302lJwu
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Are you considering a Minimum Advertised #Pricing Policy (MAPP) in your #ChannelStrategy? When done correctly, a MAPP can protect the brand, support higher partner margins and minimize #channel distress. Learn how: http://ow.ly/yOkz301ZfDP
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How your content strategy can learn something from extending the Thanksgiving meal into leftovers. http://ow.ly/M91P301IkOQ
Derivative content creation is a great way to get the most from your anchor content assets. Base derivative content on your target audience channel and asset type preferences, and focus on quality of results rather than content volume.
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Understand the relationship between customer lifetime value and customer acquisitions costs to accelerate #revenue and profitability together. Joint #analytics will help determine your best customers, drive #retention efforts, and enhance overall #productivity as you scale your business. http://ow.ly/Zvzz301g9eH
Marketing and sales need to work together as one unit on targets, data, collaboration and communications. Understand the relationship between customer lifetime value and customer acquisitions costs to accelerate revenue and profitability together. Joint analytics will help determine your best customers, drive retention efforts, and enhance overall productivity as you scale your business.
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Data-driven is just a buzzword, right? “Wrong!” say the people of Seattle, London and Amsterdam where we recently held forums on data-driven marketing. Check out three takeaways from those sessions that you can put to work today. http://ow.ly/kKKs303lZbT
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Understanding where #advocacy has an impact on #demandcreation helps to justify advocacy investments – and results in better demand creation planning. http://ow.ly/Gewh302OG2m
Understanding where advocacy has an impact on demand creation helps to justify advocacy investments – and results in better demand creation planning.
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Customer advisory boards are seeing re-investments as #B2B companies seek more meaningful sources of #customer insights. Modern #CABs require investments in commitment and #technology to ensure continuity. http://ow.ly/5qMU3021hL7
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For those leaders who are struggling with increasing the effectiveness and consistency of #productmanagement, read Lisa Singer's blog post on how companies are working to better define the function for increased #productivity: http://ow.ly/jwTL301i2Op
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SiriusDecisions has developed a tool to determine your #digital type – a mix of business characteristics that will influence your #digitalmarketing strategy. Digital type provides guidance for marketing tactics and investments, as well as direction for organization, skills, #technology and metric decisions. http://ow.ly/9L2V3018nGX
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Where Sales and Marketing Meet
Introduction
SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses.
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Corporate Headquarters 187 Danbury Road Wilton, CT 06897