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SiriusDecisions
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Where Sales and Marketing Meet
Where Sales and Marketing Meet

186 followers
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Peter Zink shares how today’s #SalesEnablement solutions are increasingly consolidating features to the point where reps won’t even have to think about where to turn when they want to accelerate their performance: http://ow.ly/mRSL308Y2tP
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Choose the stone. Grip the stone. Throw the stone. Follow through. How does this help with #SEO at emerging companies? http://ow.ly/MXF6308Y0ps

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Measuring #sales leading indicators is the only way to prevent sales cuts from occurring during a recovery. It’s just as important to present those indicators in visually striking and intuitive ways! http://ow.ly/jPSM308JSxv

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How purchasing a puppy checked all the #ContentMarketing best practice boxes for this content marketer – Phyllis Davidson shares great inspiration for your next buyer’s journey and #content planning brainstorm. http://ow.ly/sFv7308A4Yo

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SiriusDecisions’ European #DemandCreation Study finds that #marketing organizations with a demand center are 26% more likely to use a marketing automation platform and 40% more likely to use #teleprospecting than peers without a #demandcenter. http://ow.ly/XqRy308uEX5

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Many #B2B organizations that lack a dedicated #ProductManagement function recognize that their ability to create commercially successful products is limited, but they aren’t clear on the steps to take to set up the function. Jeff Lash offers these tips on establishing product management for the first time. http://ow.ly/lsZQ308nqkd

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Bring discipline to #localization priority mapping. Key elements can be scored, by market, against relevant criteria and measured against an agreed-upon threshold. http://ow.ly/ExvJ307Rryp

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PrimePay transformed its #marketing and #sales using predictive technologies. Learn more through this SiriusDecisions Marketplace guest post by Director of Business Development and Strategic Partnerships, Chris Beaty: http://ow.ly/tNrB307Efvn
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