Stakeholder interview guides help the #tech audit team capture information from individuals about process, #technology and #data. The interview guide is the primary tool for helping an #audit team maintain the scope and direction of the audit process. http://ow.ly/iGUp303IUX8
SiriusDecisions recently assembled more than a dozen #B2B#marketing operations leaders to discuss the measurement of campaigns in their organizations. Ross Graber shares some of the highlights: http://ow.ly/PFpb302lJwu
Derivative content creation is a great way to get the most from your anchor content assets. Base derivative content on your target audience channel and asset type preferences, and focus on quality of results rather than content volume.
Marketing and sales need to work together as one unit on targets, data, collaboration and communications. Understand the relationship between customer lifetime value and customer acquisitions costs to accelerate revenue and profitability together. Joint analytics will help determine your best customers, drive retention efforts, and enhance overall productivity as you scale your business.
Data-driven is just a buzzword, right? “Wrong!” say the people of Seattle, London and Amsterdam where we recently held forums on data-driven marketing. Check out three takeaways from those sessions that you can put to work today. http://ow.ly/kKKs303lZbT
SiriusDecisions has developed a tool to determine your #digital type – a mix of business characteristics that will influence your #digitalmarketing strategy. Digital type provides guidance for marketing tactics and investments, as well as direction for organization, skills, #technology and metric decisions. http://ow.ly/9L2V3018nGX
SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses.