First some background. I have 2 channels, Sir Jaxxy Gaming (http://bit.ly/SirJaxxyGamingYT) and The Sir Jaxxy & ShyBlue Show (http://bit.ly/SirJaxxyShyBlue). The reason I started Sir Jaxxy Gaming was because I was not happy with my MCN and was locked into a contract with my first channel. The channel also seemed to have a split demographic so with the help and advice of some larger YouTubers I started Sir Jaxxy Gaming. The Sir Jaxxy & ShyBlue Show is focused on multiplayer/co-op gameplay with my wife ShyBlue and occasionally our kids and subscribers. It is strictly MMO and co-op RPG (ie. Divinity: Original Sin) based. Sir Jaxxy Gaming on the other hand is unfocused other than it is single player based.
I had to take over a year away from uploading due to health issues. Since deciding to reboot the channels a couple months ago I've been doing allot of research on how to grow a new/small channel. I'm coming to the conclusion that one of the main reasons Sir Jaxxy Gaming is not growing is do to lack of focus. The main reason being inconsistent uploading, which I will be working on. All the videos that I have done since the reboot have been an episode of The 3LO Show. Those of you who watch the channel know this is a first impressions show, where I do 30-60 minutes of blind gameplay. It is loosely based off of TotalBiscuit's WTF show. It covers a combination of new releases as well as older titles in all genres. I have also done let's plays/playthrough series on the channel as well. Based on a handful of respondents to a couple of polls I've done it seems the ya'll want the 3LO format over the playthrough series. My dilemma is my analytics tend to show the playthroughs get more views. I would also really prefer to do both.
What I am thinking of doing is to start a third channel. Sir Jaxxy Gaming would continue on as it is with 2 or more weekly uploads of the 3LO show. It would focus more on newer releases (mostly indies) when I can get review codes and older titles that I find to be a great game at a bargain price when I don't have access to any new titles. The new channel would be 100% single player (mostly RPG) playthroughs of both new and old titles. RPGs are my true gaming passion and why I started doing YouTube to begin with.
Sorry this post got so long. I would love to hear your thoughts and feedback on this. I know don't think I would be dividing my audience doing the 3 channels as each would have a very specific target audience. Let me know if you think otherwise. Would love to hear from you if you agree as well.