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Every blog post should contain a call to action (a CTA). When you are writing a blog post, you should think of the first-time visitors: what do you want them to do after they finish reading your post? Do you want them to wander off?

No, you want to capture them so that you can contact them again.

Read our advice in this presentation about how to capture your business leads with CTA, for example:

...don’t bug your readers with popups or CTAs at the beginning of the post,

...first prove your worth and give something valuable before you ask for even a smallest commitment,

...don't ask for too much commitment but be sure to ask for their permission to proactively get in touch with them.

Read more tips on how to optimize CTAs for your readership here: http://www.slideshare.net/simpfinity/youre-wasting-your-time-blogging-if-you-dont-use-calls-to-action-in-your-blog-posts-presentation-1


#blog #cta #digital #agency
Want more clients for your digital agency services? Maybe you would like to have more newsletter subscribers? Or more social media followers? Your readers aren’t going to do it by themselves. You need to give them a little push in a form of call to action to motivate them to make the move. Take a look at how to make on optimal CTA that will motivate your readers and lower your bounce rate. Full article here: https://www.simpfinity.com/blog/ctas/
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Randy Milanovic's profile photoLaurie Varga's profile photo
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^ #whathesaid  
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How come web professionals get LESS respect when they make themselves available almost 24/7? [NEW BLOG ARTICLE]
It's because what we think is professional behavior, isn't.

In this article we're raising awareness that web professionals, especially freelancers, must set some rules and boundaries about how and when their clients can contact them.

BDSM metaphors included :)

However, your experience might be completely different, and in that case, do comment here.
This is counter-intuitive, but it's true: making yourself available to clients' whims outside business hours won't get you their respect. Why not? Because that's not how professionals behave, and clients can feel it. They will treat you as if you were an amateur if you're presenting yourself to them as one. This article raises awareness to that fact.
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Digital agencies are B2B businesses and their company websites should follow B2B website usability guidelines. Agencies, however, often break the most important rules. 

In the "THE 2014 B2B WEB USABILITY REPORT: What B2B Buyers Want from Vendor Websites" by +KoMarketing there is a clear and prioritized list of things agencies should follow and TEST first and foremost.

Head over here: http://www.komarketingassociates.com/resources/ and download the 32-page PDF report from 2014 (free, no registration required).

Some of the most important findings that agencies should take note of, are these: 

- Add contact information (email, phone) to every page of your website.

- Lack of marketing collateral (case studies, white papers, technical information, articles) is a dealbreaker in the buying process while your social media activity is definitely not.

- B2B customers hate everything that moves or makes an sound unexpectedly, and are willing to leave your website if you annoy them. It's time to rethink your animated carousels.

- Most important piece of information is your services and products. 

- Pricing information is (surprise!) the second most important piece of information on your website. 

If you're a B2B usability nerd like us, also get this: http://www.nngroup.com/reports/b2b-websites-usability/ by Nielsen/Norman ($198, worth the price)

#website   #usability   #b2b   #digital   #agency  
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KoMarketing's profile photoMary Iannotti's profile photoSimpfinity's profile photo
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+Mary Iannotti agreed. And usability needs to become a standard discipline that every designer practices. There are too many carousels around.
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Read this if you're you struggling to charge real money for "just googling the solution" to your client's tough problem

We're working on a new article for our www.simpfinity.com/blog/. The article will be called I promise you’ll be able to bill for every hour you spend consulting your clients after reading this. This thought came as an inspiration.

#web   #webdesign   #webdevelopment  
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Developers, help fund important email encryption software that even Edward Snowden used, donate here: https://www.gnupg.org/donate/index.html

Werner Koch, a German developer behind the GnuPG project,* says: "I'm too idealistic," he told me in an interview at a hacker convention in Germany in December. "In early 2013 I was really about to give it all up and take a straight job." But then the Snowden news broke, and "I realized this was not the time to cancel."

Donate if you can and share! This story is Nr. 1 on Hacker News at the moment, I believe the project will make it.
 
Werner Koch's code powers the email encryption programs around the world. If only somebody would pay him for the work.
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We're working on a new article + free download called "Landing Page Content Writing Checklist For Digital Agencies" which will soon be published to inboxes of people who subscribe to www.simpfinity.com/newsletter/. There will be cca. 30 checklist items + word-for-word examples. If you're revamping your agency's website now, subscribe - we'll make sure you don't forget anything of importance in your copy.
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Is your web agency still developing websites the so-called "design first" way? It’s time for you to discover a "content first" web development approach and see how it makes your projects more profitable. [PRESENTATION, 37 slides]

At this time you are probably still stuck with the familiar “design first” approach. Your web agency does all the development and design work first. Entering content comes last.

But your clients are always late delivering content, consequently the payment is late too.

When you finally receive the content and insert it into the website, your clients all of a sudden become dissatisfied with the result, even though they have previously approved your design. The project has now long passed the due date and you have unhappy clients...

But it can all be solved by switching to “content first” web development approach.

Read more about it here: http://www.slideshare.net/simpfinity/content-first-approach-to-website-development

#web #development #digital #agency #content
If you are a web agency and still developing websites in the so-called "design first" approach, it is time for you to discover a "content first" web development approach and see how it makes your life easier. You can solve serious business problems by working with your client on getting the website content upfront. By implementing "Content first" approach there will be no more regular delays in payment and sudden troubles with delivered code and ...
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The case for attracting more leads than your digital agency can handle [NEW BLOG ARTICLE]. When your agency is attracting too many leads, something great happens: you naturally start prequalifying leads. 

You learn how valuable your time is, and you start treating it like it deserves, i.e. you make it your mission to recognize that one perfect client who will buy from you. 

A good salesperson juggling fifty leads can drop most of those leads and still feel good about it. Learning how not to feel bad about dropping leads in sales is how become great in sales.

#sales #website #web #dev #design
When a client calls to ask for a website or an app or an internet marketing campaign, we should not be selling. We should be suspicious, we should doubt that the person has called the right number. Not every caller is a perfect fit for our agency.
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Web Agency Podcast invited our +Visnja Zeljeznjak to be their guest the other week. Listen to Visnja talk about building our agency part of the business, +logIT. [podcast, 54 minutes, listen online or download]

Listen to the episode nr. 65 here: http://www.webagencypodcast.com/065/

Visnja and the podcast's host, +Matthew Newton, talked about getting clients, building a business based on recurring revenue, focusing on the most profitable types of clients.

We recommend that you subscribe to the show on iTunes: https://itunes.apple.com/us/podcast/web-design-agency-podcast/id751014899?mt=2 - the guests on the show all bring their unique ideas about running an agency business. Lots of gems for freelancers too. 
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★ Are you (re)writing your website's copy? Refer to our 23-question checklist and make sure you don't forget important elements of persuasion. ★ [NEW BLOG POST]

The full article is on our blog: https://www.simpfinity.com/blog/content-writing-checklist-services/

And here's the 23-question checklist:

Strategy

1. For which state of my readers' awareness should I write?
2. Have I defined my primary objective?
3. Have I defined my secondary objective?

Attention

4. Have I given my service a clear, descriptive name?
5. Did I show the picture of my service?
6. Who is my ideal customer?
7. Which industries do I serve?

Interest

8. Which difficult problems do my services solve?
9. Have I listed 3-5 main benefits of my services?

Desire

10. What are my deliverables?
11. Have I explained how the client uses my service?
12. How long will it take me to deliver the service?
13. Is it clear how our unique business process creates value?
14. Are there persuasive case studies?
15. Have I used social proof?
16. Did I position us as different / better than everybody else?
17. Have I defined our price range?
18. Have I made our team look good?
19. Does my agency look trustworthy online?

Action

20. Is there a primary call to action?
21. Is there a secondary call to action?
22. Did I use an opt-in bribe to get people to volunteer their contact info?
23. Did I make it easy for visitors to follow our posts?

Want this checklist in a nicely designed PDF or a slide deck? Subscribe to www.simpfinity.com/newsletter/ and download your free resources in the members area.

#webdesign   #webdevelopment   #web   #copywriting  
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Types of digital marketing agency services: strategy, implementation, and training - this great strategic advice by +Karl Sakas will help you create better services.
 
The S-I-T agency services framework: Are you selling Strategy, Implementation, or Training?

by +Karl Sakas 

Everything you sell fits into just three categories: Strategy, Implementation, and/or Training (aka “S-I-T”). Some of those services are easier, and some are harder to sell. The services you choose to offer has an impact on profitability, the sales process, recruiting, project management, and more. Karl takes a closer look at each of the three options.
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A new email newsletter with 100% links about the business of web development: WebDevBiz.link (a new free service by Simpfinity)

Subscribe at https://webdevbiz.link/ or follow via Google+ or Twitter to get your weekly dose of links.
 
WebDevBiz.link has just launched! [NEW EMAIL PUBLICATION for business-minded developers, designers and marketers]

WebDevBiz.link publishes the finest links about the business of web development, web design, and internet marketing.

Get your regular dose of great business links by joining our channels:

- this G+ page
- weekly email newsletter (subscribe: https://www.webdevbiz.link)
- Twitter (www.twitter.com/wdblink)

We sift through the Internet in search of the best stuff that can upgrade your freelancing or agency business. Expect links to articles, videos, presentations, podcasts, discussions, books, industry news, templates and resources.

In our first email issue:

- Lessons Learned: Productivity Tips For Running A Web Design Business by +Boagworld 

- How to Start Your Own Web Design Business by Jessica Jones, Demand Media

- How Profitable Is Web Design… Really? by +Ben Hunt 

- Why is my web business failing? by +Nik Pasic  [presentation, 95 slides]

- How Much Expertise is Really Needed to Become a Freelance Web Designer? by +John Romaine [video 5:17]

Webdevbiz.link is a free email service by +Simpfinity, a productivity app + books + articles for web agency owners. 

#businesstips   #WebDevelopment #DigitalMarketing #WebDesign #WebAgency #WebsiteDevelopment #Web #WebDesignCompany #WebsiteDesign 
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Great idea and excellent initiative, will be helpful for many..
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Organize Your Digital Agency With Simpfinity: Sales Proposal + Project Management + Client Support Software.
Introduction
Simpfinity: Because With Great Organization Comes Great Profitability.

★ Expect original, exclusive content about the business of web development for software developers, designers, Internet marketers and project managers ★

Our promise to you is that this Google+ page will add value to every single piece we share here in the form of our unique, thought-through opinion: 0% link dumps, 100% opinion. Backed by data whenever possible.

Expect longer-form posts exclusive to this Google+ page.
We'll copy or summarize the contents of our web blog posts here so that you can read it without leaving Google+.
We'll sometimes share hahaha images which made the professional in us laugh out loud.
We'll do our best to make you smarter and more awesome every day. 


★ WHAT IS SIMPFINITY APP AND WHO'S IT FOR? ★ 
It's a web application for organizing key processes in creative service businesses, such as marketing agencies, digital agencies, web development consultancies and software development businesses. 

With Simpfinity you can create sales proposals and invoices, manage projects, assign tickets and support your clients.


★ SIMPFINITY ALSO PUBLISHES BOOKS ABOUT THE BUSINESS OF WEB DEVELOPMENT ★

The team behind Simpfinity has been in the web development business since 2002. We're now distilling our rich experience into business books for web professionals and web agency business owners.

Our first book is called Recurring Revenue For Web Agencies and we wrote it for entrepreneurs who want to build profitable web development companies. Creating sustainable recurring revenue streams is one of the foundations of a profitable business. Buy the book if you want to skip months of indecision, avoid common mistakes and build profitable recurring revenue services in the fastest way possible.


★ IS SIMPFINITY THE RIGHT APP FOR MY BUSINESS? 
You are our ideal client if you are the leader or a member of a digital agency, web development company or software development business and you usully work on several client projects at the same time. If your company is anywhere between 0-5 years old with members often working remotely, you're probably still managing your workload using nothing but email, spreadsheets and docs - and these inadequate tools are becoming a burden, whether you're aware of it or not.


★ WHAT PROBLEM DOES SIMPFINITY SOLVE FOR DIGITAL AGENCY OWNERS? 
Your company is growing, and with it also grow your pains. You can't afford to hire new people yet the workload is getting heavier and heavier. Your profit margins vary from minus over zero to modest at best. What you're experiencing are typical symptoms of a business which needs to figure out how to work profitably. Profit is a result of an organized business process and you as an owner must figure out how to organize your business into a profitable machine on autopilot. With Simpfinity you will get your own and your team's daily work in order; only then will you be able to clear your mind of clutter and focus on profitable activities.


★ AS AN AGENCY/CONSULTANCY OWNER, WHAT CAN I DO WITH THIS APP? 
You use it to better organize the workload and your business processes during all three stages of your work day: a) sales, b) project development and c) client support. With Simpfinity you will handle all tasks which occur in your business after you've come in contact with a new potential client. So, during sales you will use Simpfinity to log conversations with potential clients, write detailed sales proposals and create invoices from proposals - within minutes. During project development your team will collaborate on tickets in projects and be able to see what work needs to be done, all in one place. And finally, after you're finished with the initial project, you will be able to support your client through Simpfinity's helpdesk module where your client's emails arrive and automatically turn into actionable tickets.


★ WHY IS IT IMPORTANT TO GET ORGANIZED AS SOON AS POSSIBLE?  
Because the profitability of your business depends on it, and with it also your long-term survival. Organizing your business well gives you the ability to quickly remove daily clutter so that you could focus on money-making activities such as finding new profitable work.


★ WHAT MAKES SIMPFINITY BETTER AND DIFFERENT FROM ALL OTHER PRODUCTIVITY APPS FOR AGENCIES AND DEVELOPERS? 
Most apps cover only one or two stages of your business life (only sales or only project development or only customer support) and so they force you to go and find additional software. With Simpfinity you can organize all of your workload in one place - no need to integrate with third party apps. And because of our unique attitude towards how an agency/consultancy should run its business processes, Simpfinity's features are simpler and its interface is cleaner than what is being marketed as 'simple' and 'clean' these days. Because it relies on good practices and conventions, there are fewer "input boxes" you need to click to accomplish something (or you can just use our stellar search with its own search language + keyboard shortcuts for everything).


★ THE TEAM BEHIND SIMPFINITY? ★
Simpfinity has been first developed in 2010 for internal purposes of one European web development consultancy who was offering custom web project development for over a decade, mostly on Python and Django. We have created a personal business philosophy out of all the costly lessons we've learned from our business mistakes and integrated that into the Simpfinity application. We're skilled web developers and experienced sales and marketing geeks. Simpfinity exists because we want it to help agencies to get organized & profitable even more than it helped our company achieve the same.

The people behind this page are:


★ AWESOME! CAN I TAKE SIMPFINITY FOR A TEST RUN? 
We're working on launching Simpfinity, the first beta will be ready within a few weeks. While you wait, read our original content and we'll notify you when we first launch our website and the app itself: 


★ IF WE CIRCLED YOU, IT'S BECAUSE YOU LOOK AWESOME TO US AND WE WANT TO GET TO KNOW YOU MORE ★
We usually circle software developers, web designers, internet marketers and digital agency / consultancy business owners like us, because we love to discover how other people work and think. We also circle all people and pages we stumble upon and which we personally think we can learn from, or who make our days nicer by making us laugh :) Thank you for that!

★ OUR JOURNEY ★

Our mission is to make you feel awesome doing what you love.
We plan to achieve this by creating one central application for all your digital agency business needs.