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Simpfinity
Organize Your Digital Agency With Simpfinity: Sales Proposal + Project Management + Client Support Software.
Organize Your Digital Agency With Simpfinity: Sales Proposal + Project Management + Client Support Software.
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Every blog post should contain a call to action (a CTA). When you are writing a blog post, you should think of the first-time visitors: what do you want them to do after they finish reading your post? Do you want them to wander off?

No, you want to capture them so that you can contact them again.

Read our advice in this presentation about how to capture your business leads with CTA, for example:

...don’t bug your readers with popups or CTAs at the beginning of the post,

...first prove your worth and give something valuable before you ask for even a smallest commitment,

...don't ask for too much commitment but be sure to ask for their permission to proactively get in touch with them.

Read more tips on how to optimize CTAs for your readership here: http://www.slideshare.net/simpfinity/youre-wasting-your-time-blogging-if-you-dont-use-calls-to-action-in-your-blog-posts-presentation-1


#blog #cta #digital #agency
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Is your web agency still developing websites the so-called "design first" way? It’s time for you to discover a "content first" web development approach and see how it makes your projects more profitable. [PRESENTATION, 37 slides]

At this time you are probably still stuck with the familiar “design first” approach. Your web agency does all the development and design work first. Entering content comes last.

But your clients are always late delivering content, consequently the payment is late too.

When you finally receive the content and insert it into the website, your clients all of a sudden become dissatisfied with the result, even though they have previously approved your design. The project has now long passed the due date and you have unhappy clients...

But it can all be solved by switching to “content first” web development approach.

Read more about it here: http://www.slideshare.net/simpfinity/content-first-approach-to-website-development

#web #development #digital #agency #content
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How come web professionals get LESS respect when they make themselves available almost 24/7? [NEW BLOG ARTICLE]
It's because what we think is professional behavior, isn't.

In this article we're raising awareness that web professionals, especially freelancers, must set some rules and boundaries about how and when their clients can contact them.

BDSM metaphors included :)

However, your experience might be completely different, and in that case, do comment here.
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The case for attracting more leads than your digital agency can handle [NEW BLOG ARTICLE]. When your agency is attracting too many leads, something great happens: you naturally start prequalifying leads. 

You learn how valuable your time is, and you start treating it like it deserves, i.e. you make it your mission to recognize that one perfect client who will buy from you. 

A good salesperson juggling fifty leads can drop most of those leads and still feel good about it. Learning how not to feel bad about dropping leads in sales is how become great in sales.

#sales #website #web #dev #design
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Digital agencies are B2B businesses and their company websites should follow B2B website usability guidelines. Agencies, however, often break the most important rules. 

In the "THE 2014 B2B WEB USABILITY REPORT: What B2B Buyers Want from Vendor Websites" by +KoMarketing there is a clear and prioritized list of things agencies should follow and TEST first and foremost.

Head over here: http://www.komarketingassociates.com/resources/ and download the 32-page PDF report from 2014 (free, no registration required).

Some of the most important findings that agencies should take note of, are these: 

- Add contact information (email, phone) to every page of your website.

- Lack of marketing collateral (case studies, white papers, technical information, articles) is a dealbreaker in the buying process while your social media activity is definitely not.

- B2B customers hate everything that moves or makes an sound unexpectedly, and are willing to leave your website if you annoy them. It's time to rethink your animated carousels.

- Most important piece of information is your services and products. 

- Pricing information is (surprise!) the second most important piece of information on your website. 

If you're a B2B usability nerd like us, also get this: http://www.nngroup.com/reports/b2b-websites-usability/ by Nielsen/Norman ($198, worth the price)

#website   #usability   #b2b   #digital   #agency  
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Web Agency Podcast invited our +Visnja Zeljeznjak to be their guest the other week. Listen to Visnja talk about building our agency part of the business, +logIT. [podcast, 54 minutes, listen online or download]

Listen to the episode nr. 65 here: http://www.webagencypodcast.com/065/

Visnja and the podcast's host, +Matthew Newton, talked about getting clients, building a business based on recurring revenue, focusing on the most profitable types of clients.

We recommend that you subscribe to the show on iTunes: https://itunes.apple.com/us/podcast/web-design-agency-podcast/id751014899?mt=2 - the guests on the show all bring their unique ideas about running an agency business. Lots of gems for freelancers too. 
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Read this if you're you struggling to charge real money for "just googling the solution" to your client's tough problem

We're working on a new article for our www.simpfinity.com/blog/. The article will be called I promise you’ll be able to bill for every hour you spend consulting your clients after reading this. This thought came as an inspiration.

#web   #webdesign   #webdevelopment  
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★ Are you (re)writing your website's copy? Refer to our 23-question checklist and make sure you don't forget important elements of persuasion. ★ [NEW BLOG POST]

The full article is on our blog: https://www.simpfinity.com/blog/content-writing-checklist-services/

And here's the 23-question checklist:

Strategy

1. For which state of my readers' awareness should I write?
2. Have I defined my primary objective?
3. Have I defined my secondary objective?

Attention

4. Have I given my service a clear, descriptive name?
5. Did I show the picture of my service?
6. Who is my ideal customer?
7. Which industries do I serve?

Interest

8. Which difficult problems do my services solve?
9. Have I listed 3-5 main benefits of my services?

Desire

10. What are my deliverables?
11. Have I explained how the client uses my service?
12. How long will it take me to deliver the service?
13. Is it clear how our unique business process creates value?
14. Are there persuasive case studies?
15. Have I used social proof?
16. Did I position us as different / better than everybody else?
17. Have I defined our price range?
18. Have I made our team look good?
19. Does my agency look trustworthy online?

Action

20. Is there a primary call to action?
21. Is there a secondary call to action?
22. Did I use an opt-in bribe to get people to volunteer their contact info?
23. Did I make it easy for visitors to follow our posts?

Want this checklist in a nicely designed PDF or a slide deck? Subscribe to www.simpfinity.com/newsletter/ and download your free resources in the members area.

#webdesign   #webdevelopment   #web   #copywriting  
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Developers, help fund important email encryption software that even Edward Snowden used, donate here: https://www.gnupg.org/donate/index.html

Werner Koch, a German developer behind the GnuPG project,* says: "I'm too idealistic," he told me in an interview at a hacker convention in Germany in December. "In early 2013 I was really about to give it all up and take a straight job." But then the Snowden news broke, and "I realized this was not the time to cancel."

Donate if you can and share! This story is Nr. 1 on Hacker News at the moment, I believe the project will make it.
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Types of digital marketing agency services: strategy, implementation, and training - this great strategic advice by +Karl Sakas will help you create better services.
The S-I-T agency services framework: Are you selling Strategy, Implementation, or Training?

by +Karl Sakas 

Everything you sell fits into just three categories: Strategy, Implementation, and/or Training (aka “S-I-T”). Some of those services are easier, and some are harder to sell. The services you choose to offer has an impact on profitability, the sales process, recruiting, project management, and more. Karl takes a closer look at each of the three options.
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