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Simon Poulton
183 followers -
Marketing Professional with key focus on Inbound Startegy, SEO and PPC.
Marketing Professional with key focus on Inbound Startegy, SEO and PPC.

183 followers
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Simon's posts

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When it comes to optimizing an organization's online presence, we've seen a variety of tactics from paying people to post positive reviews to actually being customer service rockstars. For those rockstars, thank you - for the others, well here is a tale of why charging people for negative reviews is not just a bad idea, but one of the best ways to feel the backlash of the collective internet masses. 

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Honored to have been named one of top 25 social business leaders by +IBM & +The Economist Intelligence Unit - thank you to everyone that has supported me on my journey so far! #SocBiz25  

Read the article:  http://live.wavecast.co/socialbusinessleaders/2014/07/19/simon-poulton/ 

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If social media strategy simply involves a series of automated posts with little to no engagement, you might want to rethink your social strategy. Great insights from +Ted Rubin regarding the role of Return on Relationship ( #RonR ) and how this can drive the ROI of #SocialMedia   
Thanks for the interview +Sharon Fisher and +Laserfiche via the Simplicity 2.0 blog, produced in partnership with +The Economist, #RonR ... 

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What should the CIO's role be in an organization's online presence? +Tom Pick shares his take on this and other digital marketing topics.

Read more > http://simplicity.laserfiche.com/content/3-questions-tom-pick-online-presence 

#SocialMedia  

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Is there a gender bias in online marketing? +Larry Kim dives in to this controversial topic. 

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Apparently we have actually tried to "Automate all the things!" - who know? A short history of office automation. 
We've come a long way since the early days of the modern office. +Renee Floyd shares a short visual history of the great, and not so great advances in workplace automation over the years. 

Read more --> http://www.laserfiche.com/ECMBlog/Article/a-visual-history-of-office-automation-slideshare

#Automation  
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Content marketing is not a magic pill that creates itself. Writing a blog post is just one small step in the big picture - new whiteboard friday with +Rand Fishkin 

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"By cutting away things that people don’t need, you focus their attention on the smaller amount of information and the smaller number of features." - Dr. Jakob Nielson on simplicity in web design. 
Simplicity is the key to a great website! Today on Simplicity 2.0, we sat down to ask Dr. Jakob Nielsen 3 questions about usability! 

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I, for one, welcome our new Holacracy! So what is this whole "no managers" thing about anyway? Simplicity 2.0 explains! 

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And the award for best planet to live on goes to..... Earth! Happy #EarthDay ! 
Of all the planets out there, Earth is by far our favorite. This Earth Day take a moment to think about some positive changes you can make to protect the Earth for future generations - here are 3 easy ways! Happy Earth Day. --> http://www.laserfiche.com/ECMBlog/Article/3-easy-ways-to-celebrate-earth-day-every-day 
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