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Simon Mainwaring
Works at We First, Inc.
Attended University of Sydney
Lives in Los Angeles
1,835,450 followers|2,907,144 views
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Simon Mainwaring

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One everyday example of a mission with a company rather than a company with a mission | http://losangeles.cbslocal.com/video/3193463-hop-skip-drive-takes-the-wheel-for-kids/
Joanna McFarland, Janelle McGlothin and Carolyn Yashari-Becher talked to Sandra Mitchell about the ride service just for kids.
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Art Basel 2015: Artists Bring the Community Together with immersive Experiences #artbasel   #community  

http://www.coolhunting.com/culture/art-basel-2015-installations
Artists bring the community together with immersive experiences
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Happy Friday + Your Daily Dose from the #Wefirst  Blog: What to Takeaway from Ikea’s Big Investment in Climate Change

http://wefirstbranding.com/advertising/what-to-takeaway-from-ikeas-big-investment-in-climate-change/
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Mark Ruffalo to Jon Stewart: We Have a 50-State Plan to Power America on 100% Renewable Energy http://ecowatch.com/2015/06/12/mark-ruffalo-jon-stewart-renewables/ 
Mark Ruffalo told Jon Stewart on The Daily Show how he is backing Stanford Professor Mark Jacobson in his 50-state plan to go 100 percent renewable by 2050
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3 Ways to Invest in Employees to Become Your Best, and Most Authentic, Storytellers http://wefirstbranding.com/advertising/3-ways-to-invest-in-employees-to-become-your-best-and-most-authentic-storytellers/
Organizations need to engage their employees to become brand advocates and social storytellers
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+Simon Mainwaring three ways to answer, Simon, if people are commenting your posts!:-)
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[Focus on culture, sooner than later. If you create the right culture where people are educated and aligned then you can move mountains. If you don’t, then it will be harder to move forward especially when you have a growth issue.]  —— On the +We First Blog Today // http://wefirstbranding.com/advertising/bringing-purpose-to-life-through-storytelling-john-roulac-ceo-and-founder-of-nutiva/
We recently sat down with John Roulac, CEO and Founder of Nutiva, to speak about purpose driving powerful storytelling and business growth opportunities
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New Content Up on the Blog Today! Inspire your internal and external stakeholders. Read more to learn about the key traits we walk you through which outline the most important components that make for an effective brand story today. #branding #storytelling #brandstory   #yourbrand  

http://wefirstbranding.com/brands/your-brand-story-inspire-your-customers-to-share-with-these-10-traits/
A brand story is only as powerful as its ability to make an emotional connection to stakeholders that inspires them to share it. This is even truer as clients and consumers across all categories are now constantly connected through the web, social media and smart phones. Framed correctly, a brand story can mitigate the risk …
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Checkout today's @WeFirstBranding blog What to "Takeaway from Ikea’s Big Investment in Climate Change" #ClimateChange
Last week IKEA announced a 1 billion euro ($1.13 billion USD) pledge to help slow climate change
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One by one, New Story is crowdfunding the construction of new homes—and being completely open about how each dollar is spent.

http://www.fastcoexist.com/3047311/100-homes-in-100-days-how-a-startup-plans-to-rebuild-haiti-where-the-red-cross-failed?partner=rss#2
One by one, New Story is crowdfunding the construction of new homesand being completely open about how each dollar is spent.
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Today's @WeFirstBranding blog focuses on ways Brands can invest in their employees to become their best Storytellers ow.ly/O5nF8
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Today's @WeFirstBranding looks at 2015 Cone Communications Study, A focus on the global consumer making CSR personal http://ow.ly/NPCPq
Cone Communications’ annual global CSR study reveals significant evolutions as consumers fully embrace corporate social responsibility as a new way of life
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Work
Occupation
Social branding
Employment
  • We First, Inc.
    Founder, CEO, 2010 - present
  • Mainwaring Creative, Inc
    Worldwide Creative Director, 2002 - 2010
  • Ogilvy & Mather
    Worldwide Creative Director, 2000 - 2002
  • Wieden & Kennedy
    Copywriter, 1996 - 2000
  • Leagas Delaney
    Copywriter, 1994 - 1996
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Los Angeles
Previously
Sydney - Australia, Osaka, Paris, London, Portland, Los Angeles
Story
Tagline
Helping brands tell the story of the good work they do in ways that build their business and social impact.
Introduction
Simon Mainwaring is the founder of We First, a brand leadership consultancy that provides strategic consulting and training that transforms organizations into purposeful social brands. We do this by helping brands tell the story of the good work they do in ways that build their brand reputation, employee productivity, profits and social impact. We empower companies to lead business, shape culture and scale impact.

He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.

Simon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.

Simon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the NBC, CBS, CBC, Business News Network, BNet, Business RockStars and Harpo Radio.

Simon is a sought after international speaker with keynote engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, National Press Club, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia, First Data, and Nextel. He was voted a Top 5 Marketing Speaker for 2012 by speaking.com

Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, and digital companies. As writer or creative director, he worked on the U.S. launch of all generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and numerous award-winning campaigns for Nike. His creative work has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.

Simon studied Law and Fine Arts (1st Class Honors) at St. Paul’s College, Sydney University, and lives in Los Angeles. His blog is simonmainwaring.com, he tweets @SimonMainwaring, the We First website is www.wefirstbranding.com and for the We First Social Branding Blueprint, visit www.WeFirstBrand.com

Education
  • University of Sydney
Basic Information
Gender
Male