Simon Mainwaring is the founder of We First, a brand leadership consultancy that provides strategic consulting and training that transforms organizations into purposeful social brands. We do this by helping brands tell the story of the good work they do in ways that build their brand reputation, employee productivity, profits and social impact. We empower companies to lead business, shape culture and scale impact.
is a member of the Sustainable Brands Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the USC Annenberg School, the Transformational
Leadership Council and a Fellow of the Royal Society of Arts in London. He
contributes to Fast Company, Forbes,
Huffington Post, Mashable, and GOOD Magazine on branding and social technology.
Simon’s first book, We First: How brands and consumers use social
media to build a better world (Palgrave Macmillan) is a New York Times, Wall
Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business
Book for 2011, 800CEORead Top Five Marketing Book for 2011, and
strategy+business named it the Best Business Marketing Book of 2011. It has
been translated into Russian, Chinese, Taiwanese and Korean.
Simon was included in Trust Across America’s, ‘Top 100 Thought Leaders
in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising
Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and
Mashable, as well as appearing on the NBC, CBS, CBC, Business
News Network, BNet, Business RockStars and Harpo Radio.
Simon is a
sought after international speaker with keynote engagements including the
Cannes International Advertising Festival, Royal Society of Arts, SXSW,
National Press Club, TEDxSF, National Speakers Association, as well as brands
such as Google, Coca-Cola, General Motors, Gucci, Patagonia, First Data, and Nextel.
He was voted a Top 5 Marketing Speaker for 2012 by speaking.com
to starting We First, Simon was an award-winning Nike creative writer at Wieden
& Kennedy and worldwide creative director for Motorola at Ogilvy, as well
as consulting on dozens of Fortune 500 brands for leading advertising,
production, and digital companies. As writer or creative director, he worked on
the U.S. launch of all generations of the Toyota Prius, the largest national
service campaign for the Entertainment Industry Foundation that brought
together all four major TV networks for the first time in U.S. television
history, and numerous award-winning campaigns for Nike. His creative work has
received over sixty international creative awards at the Cannes Advertising
Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design
& Art Direction Awards, among others.
studied Law and Fine Arts (1st Class Honors) at St. Paul’s College, Sydney
University, and lives in Los Angeles. His blog is simonmainwaring.com, he
tweets @SimonMainwaring, the We First website is www.wefirstbranding.com and for the We First Social Branding Blueprint, visit