Profile

Cover photo
Verified name
Simon Mainwaring
Works at We First, Inc.
Attended University of Sydney
Lives in Los Angeles
2,051,106 followers|3,110,278 views
AboutPostsPhotosYouTube

Stream

Simon Mainwaring

Shared publicly  - 
 
"...here are the new topics for 2016 and a little background on me in case there’s a chance to work together to build your brand and business."

http://simonmainwaring.com/future/new-year-new-speaking-topics-cultural-leadership-brand-innovation-customer-and-consumer-engagement/
Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you get …
2
Add a comment...

Simon Mainwaring

Shared publicly  - 
 
David Bowie was that rare and gifted musician whose artistry elevated him to a household name for more than four decades. Here are ten observations of what we can learn from his brand.>>

http://simonmainwaring.com/brands/what-david-bowie-taught-us-as-a-brand/
David Bowie was that rare and gifted musician whose artistry elevated him to a household name for more than four decades. Here are ten observations of what we can learn from his brand. While authenticity remains constant, it's expression can change. Chart your own course and culture will follow.
5
Add a comment...

Simon Mainwaring

Shared publicly  - 
 
6 ways to maximize your impact on Giving Tuesday #GivingTuesday  >>

http://mashable.com/2015/11/30/giving-tuesday-impact/#rI8I050I2PqR 
Want to make the biggest difference with your dollar this Giving Tuesday? Follow these tips.
7
2
abdou abdiu's profile photoCathryn Hrudicka's profile photoRichard Simpson's profile photo
 
Mamd
Add a comment...

Simon Mainwaring

Shared publicly  - 
 
We recently caught up with Joshua Basinger, Co-Founder of Markr, to discuss the ever-changing social media landscape and its role in bringing purposeful storytelling to life. 

http://wefirstbranding.com/brands/advocacy-storytelling-on-social-media-an-interview-with-joshua-basinger-of-markr/
We recently caught up with Joshua Basinger, Co-Founder of Markr, to discuss the ever-changing social media landscape and its role in bringing purposeful storytelling to life. Markr, which launched just this past summer, was a great addition to the sponsorship roster at our 2015 Brand Leadership Summit this year, and we’re excited to share their …
9
san winmaung's profile photo
 
hI
Add a comment...

Simon Mainwaring

Shared publicly  - 
 
How Brands Collaborate to Tackle Our Most Pressing Global Crises >> http://wefirstbranding.com/brands/how-brands-collaborate-to-tackle-our-most-pressing-global-crises/
Three ways brands are getting together, and rallying others in the private and public sectors, to champion change.
6
1
Isai Uddin's profile photoMahamat Issakha's profile photovictoria aguer's profile photo
2 comments
 
Katirina kaif
Add a comment...

Simon Mainwaring

Shared publicly  - 
 
Catch Simon LIVE // Discussing @VW Trust and Brand Suicide >> https://www.youtube.com/watch?v=2up2nzYUgeE
8
Paola Paola's profile photoArabelly Tejada Meléndez's profile photo
2 comments
 
Hola corazón
 ·  Translate
Add a comment...
In his circles
2,359 people
Have him in circles
2,051,106 people
horacio guerrero's profile photo
Wellington Bhekithemba Ncobeni's profile photo
mugenyi keneth's profile photo
evelin de la cruz's profile photo
Miguel Hernandez's profile photo
Chusau Chusau's profile photo
Run “San4ez” Run's profile photo
mawar putih's profile photo
richard kpakpo's profile photo

Simon Mainwaring

Shared publicly  - 
 
["...purpose will be more front and center than ever. What resolutions has your brand committed to this year in making purpose a priority?"] >>

http://wefirstbranding.com/brands/10-resolutions-for-making-purpose-your-brands-priority-in-2016/
With 2016 already in full swing, it is invaluable to take time to pause, reflect, remind and reorient our organization toward the resolutions we set forth for the year ahead. Following on the heels of a banner year for sustainability – success at COP21 and increasing consumer preference for sustainable brands to name two – …
8
4
dimo angeloff's profile photoCarlos Garcia's profile photoLakshmi Laki's profile photojoseph thadey's profile photo
 
Dejame desirte q sta super chido
Add a comment...

Simon Mainwaring

Shared publicly  - 
 
Tomorrow, on December 1st, we all have a chance to celebrate generosity to others. Now in its fourth year, #GivingTuesday is a counterpoint to Black Friday and Cyber Monday that represents the height of frenzied over-consumption. Instead, #GivingTuesday is a celebration of giving to others, of the power of philanthropy to change lives, and to making a meaningful difference in the world.

http://wefirstbranding.com/purpose/givingtuesday-the-must-do-kick-off-to-the-holiday-season/
Prosperity is not the wealth of a few, but the well being of many. It’s something I came to believe after seeing the damaging knock-on effect of the global economic meltdown as it cascaded from Wall Street to Main Street to people’s jobs, healthcare and happiness all around the world. Yet here we are, several …
10
1
Cathryn Hrudicka's profile photo
Add a comment...

Simon Mainwaring

Shared publicly  - 
 
FACEBOOK ALREADY HAD A FATHER-FRIENDLY LEAVE POLICY, BUT WHEN THE CEO TAKES TWO MONTHS OFF, IT SENDS A STRONG MESSAGE ABOUT THE CULTURE >>

http://www.fastcompany.com/3053950/second-shift/why-mark-zuckerbergs-paternity-leave-announcement-is-such-a-big-deal
Facebook already had a father-friendly leave policy, but when the CEO takes two months off, it sends a strong message about the culture.
16
John Lh's profile photo
John Lh
 
Because FUCKJOKE the NO.1 shit on internet. it stolen ,it lies, it change always for his own shit, it is simply a joke. enjoy his joke son o B.
Add a comment...

Simon Mainwaring

Shared publicly  - 
 
How New Nonprofits Are Thinking Like Startups To Tap Internet-Powered Giving
-----
How millennial-led nonprofits have used social media, big and open data, collaborations, and crowdfunding to scale like high-growth startups
>>>>
http://www.fastcoexist.com/3053862/how-new-nonprofits-are-thinking-like-startups-to-tap-internet-powered-giving
How millennial-led nonprofits have used social media, big and open data, collaborations, and crowdfunding to scale like high-growth startups
3
Add a comment...

Simon Mainwaring

Shared publicly  - 
 
["+UNICEF has made its first foray into hardware, with a wearable fitness tracker it calls the Kid Power Band. But the device, which was designed by San Francisco-based design studio Ammunition, does more than count steps. By completing missions through downloadable apps, kids can actually help feed undernourished kids in the developing world."] >>

http://www.wired.com/2015/10/fitness-band-sends-kids-on-digital-humanitarian-missions/
21
1
Mark K. Walker's profile photo
Add a comment...

Simon Mainwaring

Shared publicly  - 
 
Check out this clip from Simon Mainwaring on BBC Radio last week discussing the VW Emissions Scandal and Brand Suicide >> https://www.youtube.com/watch?v=FYljBUM8u9k
6
Ron Harvey's profile photo
 
i guess it depends upon how people generally feel about the government mandated emission controls.
Add a comment...
People
In his circles
2,359 people
Have him in circles
2,051,106 people
horacio guerrero's profile photo
Wellington Bhekithemba Ncobeni's profile photo
mugenyi keneth's profile photo
evelin de la cruz's profile photo
Miguel Hernandez's profile photo
Chusau Chusau's profile photo
Run “San4ez” Run's profile photo
mawar putih's profile photo
richard kpakpo's profile photo
Work
Occupation
Social branding
Employment
  • We First, Inc.
    Founder, CEO, 2010 - present
  • Mainwaring Creative, Inc
    Worldwide Creative Director, 2002 - 2010
  • Ogilvy & Mather
    Worldwide Creative Director, 2000 - 2002
  • Wieden & Kennedy
    Copywriter, 1996 - 2000
  • Leagas Delaney
    Copywriter, 1994 - 1996
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Los Angeles
Previously
Sydney - Australia, Osaka, Paris, London, Portland, Los Angeles
Story
Tagline
Helping brands tell the story of the good work they do in ways that build their business and social impact.
Introduction
Simon Mainwaring is the founder of We First, a brand leadership consultancy that provides strategic consulting and training that transforms organizations into purposeful social brands. We do this by helping brands tell the story of the good work they do in ways that build their brand reputation, employee productivity, profits and social impact. We empower companies to lead business, shape culture and scale impact.

He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.

Simon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.

Simon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the NBC, CBS, CBC, Business News Network, BNet, Business RockStars and Harpo Radio.

Simon is a sought after international speaker with keynote engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, National Press Club, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia, First Data, and Nextel. He was voted a Top 5 Marketing Speaker for 2012 by speaking.com

Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, and digital companies. As writer or creative director, he worked on the U.S. launch of all generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and numerous award-winning campaigns for Nike. His creative work has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.

Simon studied Law and Fine Arts (1st Class Honors) at St. Paul’s College, Sydney University, and lives in Los Angeles. His blog is simonmainwaring.com, he tweets @SimonMainwaring, the We First website is www.wefirstbranding.com and for the We First Social Branding Blueprint, visit www.WeFirstBrand.com

Education
  • University of Sydney
Basic Information
Gender
Male