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Simon Mainwaring
Works at We First, Inc.
Attended University of Sydney
Lives in Los Angeles
2,223,145 followers|3,328,606 views
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Simon Mainwaring

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The 12-minute short doc illustrates the benefits of conscious consumption on both individuals and the bottom line.
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The Life-Changing Leadership Lesson I Learned From Sir Richard Branson on Necker Island >> http://simonmainwaring.com/leadership-2/life-changing-leadership-lesson-learned-sir-richard-branson-necker-island/
Reading Time: 4 minutesEach year Virgin Unite, the not for profit foundation of Virgin and the Branson Family, hosts a series of “Connection Trips” that provide education, inspiration and impact opportunities to entrepreneurs seeking to grow their businesses and make a positive difference. I …
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Earth Overshoot Day: How To Restore Our Planet Before It’s Too Late >>

http://simonmainwaring.com/other/earth-overshoot-day-how-to-restore-our-planet-before-its-too-late/
Reading Time: 3 minutesAre you familiar with Earth Overshoot Day? No, it’s not some sort of race between satellites put on by NASA or other global space agencies, it’s actually the day each year that marks when we’ve used up the Earth’s resources …
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HOW TO DEFINE YOUR BRAND STORY FOR MAXIMUM GROWTH >> https://youtu.be/fXCuimxExAE
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How to Inspire Your Customers to Build Your Business >>
http://wefirstbranding.com/brands/inspire-customer-build-business/
A cornerstone of the We First mindset is focusing on being the celebrant, rather than celebrity, of your customer community. In doing so, you not only shift the focus off of yourself as a brand and onto your customer base, but shine the light on the emotive impact you create out in the world rather …
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Clinton vs Trump: The Contrasting Politics of Coherent and Dissonant Brands >>

http://simonmainwaring.com/government/clinton-vs-trump-contrasting-politics-coherent-dissonant-brands/
Reading Time: 3 minutesOver the last 48 hours much has been made of the stark contrast in performances at the first Presidential debate by the press, pundits and public across America and around the world. As one commentator aptly stated, watching the debates …
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Rather than a liability, suppliers are becoming an asset to brands and are being treated accordingly. For instance, by 2017, retail giant Walmart has committed to buy 70% of the goods it sells in the U.S. from sustainable sources. This comes on the heels of the Arkansas-based retailer’s 2005 promise, “to sell products that …
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Great Read from Sustainable Brands // 5 Ways Entrepreneurs Are Working to Fix Climate Change >>

http://www.sustainablebrands.com/news_and_views/ict_big_data/rob_nail/5_ways_entrepreneurs_are_helping_solve_climate_change
While today’s entrepreneurs are competing against the old way of doing things, this should not be a deterrent. That is why I encourage a mindset shift, from linear to exponential. If we use linear thinking, we’re likely to create incremental fixes, whereas exponential thinking will get us to the energy storage and network solutions needed. Here are five tools that we teach everyday at Singularity University, to help you better understand and find...
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What would the Pokemon Go of sustainability look like? >> https://www.greenbiz.com/article/what-would-pokemon-go-sustainability-look
Love it or hate it, the addictive mobile game shows how tech can be a powerful agent of behavior change.
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Story
Tagline
Helping brands tell the story of the good work they do in ways that build their business and social impact.
Introduction
Simon Mainwaring is the founder of We First, a brand leadership consultancy that provides strategic consulting and training that transforms organizations into purposeful social brands. We do this by helping brands tell the story of the good work they do in ways that build their brand reputation, employee productivity, profits and social impact. We empower companies to lead business, shape culture and scale impact.

He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.

Simon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.

Simon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the NBC, CBS, CBC, Business News Network, BNet, Business RockStars and Harpo Radio.

Simon is a sought after international speaker with keynote engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, National Press Club, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia, First Data, and Nextel. He was voted a Top 5 Marketing Speaker for 2012 by speaking.com

Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, and digital companies. As writer or creative director, he worked on the U.S. launch of all generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and numerous award-winning campaigns for Nike. His creative work has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.

Simon studied Law and Fine Arts (1st Class Honors) at St. Paul’s College, Sydney University, and lives in Los Angeles. His blog is simonmainwaring.com, he tweets @SimonMainwaring, the We First website is www.wefirstbranding.com and for the We First Social Branding Blueprint, visit www.WeFirstBrand.com

Education
  • University of Sydney
Basic Information
Gender
Male
Work
Occupation
Social branding
Employment
  • We First, Inc.
    Founder, CEO, 2010 - present
  • Mainwaring Creative, Inc
    Worldwide Creative Director, 2002 - 2010
  • Ogilvy & Mather
    Worldwide Creative Director, 2000 - 2002
  • Wieden & Kennedy
    Copywriter, 1996 - 2000
  • Leagas Delaney
    Copywriter, 1994 - 1996
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Los Angeles
Previously
Sydney - Australia, Osaka, Paris, London, Portland, Los Angeles