Cover photo
Verified name
Simon Mainwaring
Works at We First, Inc.
Attended University of Sydney
Lives in Los Angeles
1,147,486 followers|1,451,036 views


VIDEO: 10 Steps to Leverage Customer Activism and Protect Your Brand:
We First: Free Training Part 2: Customer Activism
jonathan medina's profile photoReal Leather Bracelets's profile photo
 ·  Translate
Add a comment...
Our values help define our approach to every supplier interaction, which is only possible if our buyers truly understand – and live – the values themselves. #sustainability  +Keurig 
Bob Brown's profile photo
How do you make buiness money on line hello can someone suporrtt me funds raise awareness please suporrtt how get make a living real cash
Add a comment...
Let me know what you think of this article, and please share it where you see fit.
Technology must always be in the service of moving hearts and minds if we are to inspire people to think beyond themselves and rise to the challenge of critical social innovation.
Takwenhawi Meloche's profile photo
Add a comment...
A technology giant exceeds expectations with its sustainability targets without decoupling growth. #sustainability  +SAP 
lidia collante's profile photoZahid Muccadam's profile photoEsmail Dasyar's profile photoTesfay Gebredingil's profile photo
Add a comment...
In our latest newsletter: Zappos and Instagram selfies, 2013 Sustainability Leaders, and the Pros and Cons of LinkedIn's Publishing Platform:
ทิพวรรณ มินตรา's profile photoMichael Bonomo's profile photo
very  and  very handsome
Add a comment...
In his circles
2,361 people
Have him in circles
1,147,486 people

Simon Mainwaring

Shared publicly  - 
Here are four lessons from Aaron Sherinian, VP of Communications & Public Relations at the +United Nations Foundation on how to inspire people around the globe to actively support your brand’s or nonprofit’s mission:
Add a comment...

Simon Mainwaring

Shared publicly  - 
8 Technology Trends Reshaping Marketing As We Know It:
MaR Wa's profile photoЛилиана Белик's profile photoera junaidi's profile photomesli amira's profile photo
Très impressionnant. ..
 ·  Translate
Add a comment...
Executed correctly, and with inclusiveness its core, your customers will become media-savvy brand ambassadors amplifying your purposeful stories in creative ways that build your reputation, brand loyalty and sales.
Ambika Murugesu's profile photo
Hi Simon 
Add a comment...
Find your #socialpurpose  by unlocking your employee passion.
In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways that have a positive impact on the planet and our future.
Fikirte Wondewosen's profile photo
it so nice
Add a comment...
Invest in shared values and embrace the idea of a dynamic career path. #leadership   #purpose  +Aaron Hurst 
Eaqbal Md's profile photoArtisan Light's profile photoMyeik Thu's profile photo
Hello,good morning, how do you do?
Add a comment...
In his circles
2,361 people
Have him in circles
1,147,486 people
Social branding
  • We First, Inc.
    Founder, CEO, 2010 - present
  • Mainwaring Creative, Inc
    Worldwide Creative Director, 2002 - 2010
  • Ogilvy & Mather
    Worldwide Creative Director, 2000 - 2002
  • Wieden & Kennedy
    Copywriter, 1996 - 2000
  • Leagas Delaney
    Copywriter, 1994 - 1996
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Los Angeles
Sydney - Australia, Osaka, Paris, London, Portland, Los Angeles
Helping brands tell the story of the good work they do in ways that build their business and social impact.
Simon Mainwaring is the founder of We First, a brand leadership consultancy that provides strategic consulting and training that transforms organizations into purposeful social brands. We do this by helping brands tell the story of the good work they do in ways that build their brand reputation, employee productivity, profits and social impact. We empower companies to lead business, shape culture and scale impact.

He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.

Simon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.

Simon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the NBC, CBS, CBC, Business News Network, BNet, Business RockStars and Harpo Radio.

Simon is a sought after international speaker with keynote engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, National Press Club, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia, First Data, and Nextel. He was voted a Top 5 Marketing Speaker for 2012 by

Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, and digital companies. As writer or creative director, he worked on the U.S. launch of all generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and numerous award-winning campaigns for Nike. His creative work has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.

Simon studied Law and Fine Arts (1st Class Honors) at St. Paul’s College, Sydney University, and lives in Los Angeles. His blog is, he tweets @SimonMainwaring, the We First website is and for the We First Social Branding Blueprint, visit

  • University of Sydney
Basic Information