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Simon Mainwaring
Works at We First, Inc.
Attended University of Sydney
Lives in Los Angeles
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Simon Mainwaring

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Great Read from Sustainable Brands // 5 Ways Entrepreneurs Are Working to Fix Climate Change >>

http://www.sustainablebrands.com/news_and_views/ict_big_data/rob_nail/5_ways_entrepreneurs_are_helping_solve_climate_change
While today’s entrepreneurs are competing against the old way of doing things, this should not be a deterrent. That is why I encourage a mindset shift, from linear to exponential. If we use linear thinking, we’re likely to create incremental fixes, whereas exponential thinking will get us to the energy storage and network solutions needed. Here are five tools that we teach everyday at Singularity University, to help you better understand and find...
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What would the Pokemon Go of sustainability look like? >> https://www.greenbiz.com/article/what-would-pokemon-go-sustainability-look
Love it or hate it, the addictive mobile game shows how tech can be a powerful agent of behavior change.
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How To Use Immersive Storytelling To Bring Your Brand Purpose To Life >>
http://wefirstbranding.com/brands/how-to-use-immersive-storytelling-to-bring-your-brand-purpose-to-life/
One of the benefits of modern technology is the ability to view distant parts of the world in vivid, candid detail like never before. This connectivity allows us to see a Fijian sunset in real-time over Snapchat, cheer a winning soccer goal in South America on Periscope, or to contemplate a puddle in suburban England. …
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What Happens When the Voice of Your Brand is a Humanoid Robot? >>

http://simonmainwaring.com/technology/happens-voice-brand-humanoid-robot/
Reading Time: 3 minutesA powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of …
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[" In its third year, Fashion Revolution Week brings awareness to the true cost of fashion – to both people and planet – with the goal of engaging everyone across the entire fashion value chain to catapult more sustainable industry practices."] >>

http://wefirstbranding.com/brands/fashion-revolution-week-2016-creating-meaningful-dialogue-brands-influencers-consumers/
In its third year, Fashion Revolution Week brings awareness to the true cost of fashion – to both people and planet – with the goal of engaging everyone across the entire fashion value chain to catapult more sustainable industry practices. What initially started as a one-day event response to the horrifying incidents of Rana Plaza …
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Weekly VLOG is up! The New Role of Consumers in Building Your Brand >> https://www.youtube.com/watch?v=fbwVFrNoFfU&feature=youtu.be
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HOW TO DEFINE YOUR BRAND STORY FOR MAXIMUM GROWTH >> https://youtu.be/fXCuimxExAE
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Latest VIDEO with @simonmainwaring 3 Keys to Building the Perfect Pitch Deck >> https://youtu.be/jITg68uQk14
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Catch Simon Mainwaring now on Snapchat!

1 / Tale a screen shot of this image on your mobile device
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Two of America’s most well-known yogurt brands are taking unconventional approaches create stronger ties with some of their stakeholders. Dannon is implementing a new supply system that allows the company to engage directly with its milk suppliers as part of an ambitious plan to influence farm practices, and Chobani will be giving its 2,000 full-time employees an ownership stake worth up to 10 percent of the company when it goes public or is sold...
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A Model of Authentic Brand Contribution – John Varvatos and Stuart House

http://simonmainwaring.com/brands/11603/
Reading Time: 4 minutesAs brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. The …
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2,224,327 people
Ian Juma's profile photo
Pluridis Maroc's profile photo
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Work
Occupation
Social branding
Employment
  • We First, Inc.
    Founder, CEO, 2010 - present
  • Mainwaring Creative, Inc
    Worldwide Creative Director, 2002 - 2010
  • Ogilvy & Mather
    Worldwide Creative Director, 2000 - 2002
  • Wieden & Kennedy
    Copywriter, 1996 - 2000
  • Leagas Delaney
    Copywriter, 1994 - 1996
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Los Angeles
Previously
Sydney - Australia, Osaka, Paris, London, Portland, Los Angeles
Story
Tagline
Helping brands tell the story of the good work they do in ways that build their business and social impact.
Introduction
Simon Mainwaring is the founder of We First, a brand leadership consultancy that provides strategic consulting and training that transforms organizations into purposeful social brands. We do this by helping brands tell the story of the good work they do in ways that build their brand reputation, employee productivity, profits and social impact. We empower companies to lead business, shape culture and scale impact.

He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.

Simon’s first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.

Simon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the NBC, CBS, CBC, Business News Network, BNet, Business RockStars and Harpo Radio.

Simon is a sought after international speaker with keynote engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, National Press Club, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia, First Data, and Nextel. He was voted a Top 5 Marketing Speaker for 2012 by speaking.com

Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, and digital companies. As writer or creative director, he worked on the U.S. launch of all generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and numerous award-winning campaigns for Nike. His creative work has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.

Simon studied Law and Fine Arts (1st Class Honors) at St. Paul’s College, Sydney University, and lives in Los Angeles. His blog is simonmainwaring.com, he tweets @SimonMainwaring, the We First website is www.wefirstbranding.com and for the We First Social Branding Blueprint, visit www.WeFirstBrand.com

Education
  • University of Sydney
Basic Information
Gender
Male