just published this list of the reasons why he believes Google+ will beat Facebook in the long run. I've never met Arun, but he and I have both been incredibly active on Google+ since the field test began. I have seen his comments everywhere. I have really grown to respect him. He is very well-read and a great strategic thinker and writer. He is definitely in my top 10 list of best posters and commenters on Google+.
I would suggest the 9th point (and possibly most important point of all) could be that Google may end up with the best developer network. Google seems well positioned to bring the best developers in the world in every industry and field into the Google+ arena. Google's I/O conferences are always a hit. The Android developer community is now around 500,000 strong. I've never seen more anticipation among the developer community than for the Google+ API. And the two guys in charge of Google+ are the perfect people for this. +Vic Gundotra
was General Manager of Platform Evangelism at Microsoft. +Bradley Horowitz
ran the Yahoo Developer Network when Yahoo did cool things like BOSS and Pipes.
It will be incredible to see hundreds of thousands of innovative applications (and not just games) built on top of Google+. I have wondered how Facebook will respond to the prospect that Google will present a better opportunity for developers. I have seen some hints that Facebook is rethinking things, but I haven't seen any personal outreach yet. Meanwhile, Google's dozens of community managers, developer advocates, and Platform/API developers seem to be everywhere. (Maybe that's because I've got 1,900 Google employees in my Circles. No wonder they seem to be everywhere!)
Arun's post kind of reminds me of my 2005 blog post "7 Reasons Why Google Will Rule The World" which was my attempt six years ago to explain why Google was well-positioned to catch up to Microsoft, which back then had a 6x higher market cap. Now Microsoft's value is only about 10% higher than Googles. (But who knew Apple would surge past both of them!)http://www.paulallen.net/7-reasons-google-will-rule-the-world/