Clients say they want out of the box copywriting. But most don't. Almost invariably ask that out of the box solutions are toned down a little, and then a little more, and then a little more after that, until they're firmly back-in-the-box solutions. The pro...
It was a real nice touch by the new Iranian President to tweet his Rosh Hashanah greetings out to the world. Then there's his good-natured smile, and the apparent decision by Khamenei to let Rohani and his team handle nuclear negotiations. The media in the West are enamored with that 'lovable teddy bear' Rohani but I'm not so sure.
I mean maybe the Iranian poor are truly so impoverished by sanctions that they're close to toppling the Mullahs. Maybe Rohani really is in charge and the "Supreme Leader" is taking a back seat. Maybe the Revolutionary Guard have decided that the Great Satan isn't so bad after all.
But make no mistake. Iran with the bomb is way more powerful than Iran without it, and playing nice is a way better stalling tactic.
- Content Consultant1996 - present
- GisteoCreative Director, 2011 - present
- Online Video Writer2008 - present
- BBC, Channel 4, LWT, MTVProducer, 1987 - 2005
- University of ManchesterHistory, 1981 - 1984
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