As it's International women's day tomorrow I thought this would be a great opportunity to share this infographic of US social media usage broken down by gender.
This infographic will be extremely useful for content marketing & SM professionals who need to show clients gender breakdowns on social.
What I find most interesting about this is that women actually interact with brands more. They show support from brands 10% more than men, access offers 17% more, stay current 6% more and comment 3% more than men.
On top of this women tend consume a huge 16% more news than men and are more active on smartphones on tablets.... although I'm attributing this more to the fact that women are better multitaskers (No complaints about this from the lads please, we all know its true)
I originally found this infographic when it was shared by but would like to give a huge hat tip to , for publishing the infographic.
Do you feel that this infographic is an accurate reflection of social media? What will the demographic breakdown look like in ten years? Let me know your thoughts below.