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Silverback Strategies
625 North Washington Street Suite 250, Alexandria, Virginia 22314
(571) 312-7688
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Considering YouTube as part of your marketing strategy this holiday season, but not sure where to start? Understanding HOW your customers use YouTube is a great first step!

Read more in this week's Silverback Blog... http://ow.ly/TXXlR
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Thinking of investing in a mobile app? Where and how you promote it is paramount to the app's success and your brand’s mobile strategy as a whole.

Check out Silverback's Tips for Driving Mobile App Downloads through Google AdWords: http://ow.ly/RO5JL
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Is your brand capitalizing on new Facebook ad formats?

Simplify the path to conversion with Lead Ads, Buy Product Ads and Auto-Play Video Creative: http://ow.ly/PhNpH
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Great start to the 2015 Arlington Cornhole season...Silverback is 2-0! #UndefeatedOrBust
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Instagram has introduced multi-photo carousel ads --the first clickable ads on the photo network. Carousel ads convey a brand's meaning to a potential consumer, while allowing expanded measurement capabilities for the advertisers: ow.ly/JZhMr
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Adwords Rolls Out "Upgraded URLs" for Tracking Parameters -- Landing page URLs and the tracking parameters that make up destination URLs will be treated separately. http://ow.ly/IOCg0 (via Search Engine Land)
Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change.
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Have them in circles
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Local Search Results Pages were thrown for a proverbial loop with Google's latest algorithm update to the Local Map Pack.

Find out what has changed and how your local business can compete for critical - and limited - local listing space in our latest blog! http://ow.ly/RZtuN
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#Content is King, but topics can be hard to come by. Silverback's +ShannonThompsonM shares 7 Ways to Generate Topics Using Google: ow.ly/RrJpZ
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Does your digital marketing strategy give mobile the consideration and credit it deserves? Google's 3 Pillars of a Successful Mobile Strategy can help you do so: http://ow.ly/ONUdV 
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Looking for a #digitalmarketing #internship for this summer? Silverback may have the opportunity for you. Apply Now! http://ow.ly/MHNVP
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Google debuts AdWords Dynamic Structured Snippets allowing relevant landing page content to appear in search ads. This extension will show automatically on eligible ads when the landing page has a matching category for a search. http://ow.ly/K11Hm (Search Engine Land)
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Google's deal with Twitter to make Tweets visible in search results could have significant advertising implications: http://ow.ly/ICajR (Via Bloomberg Business)
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Silverback Strategies partners with businesses large and small to provide comprehensive SEO management and PPC campaign management, consulting and execution. Founded in 2007, Silverback's team comprises both organic and paid search specialists, all as certified as they come. It's part of the reason they've been named the #1 PPC Management firm by TopTenReviews.
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(571) 312-7688
Address
625 North Washington Street Suite 250, Alexandria, Virginia 22314
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