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Silverback Strategies
Internet Marketing Service
Today 9:00 am – 6:00 pm
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Google debuts AdWords Dynamic Structured Snippets allowing relevant landing page content to appear in search ads. This extension will show automatically on eligible ads when the landing page has a matching category for a search. http://ow.ly/K11Hm (Search Engine Land)
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Adwords Rolls Out "Upgraded URLs" for Tracking Parameters -- Landing page URLs and the tracking parameters that make up destination URLs will be treated separately. http://ow.ly/IOCg0 (via Search Engine Land)
Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change.
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Fighting bad advertising practices is an ongoing battle. Google recaps their evolving strategy for eliminating deceptive online advertising: http://ow.ly/IqMeR
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BingAds has added new features to their Ad Preview and Diagnostics tool, including a Bid Preview Tool that lets advertisers see effects of bid changes in real time via Search Engine Land: http://ow.ly/HMmji
See how ads will display with bid increases before committing to new keyword bids.
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The Google Trusted Stores Program Introduces New Features and Easier Implementation Process: http://ow.ly/HMaSz
Yesterday, Google announced that they are making the requirements for Google Trusted Stores much easier. In short, this change now makes it easier for online retailers to add the “Google Trusted Store” certification badge to their E-Commerce website. This will increase trust and confidence when shopping online. The Google Trusted Stores program is free…
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Hubspot Recaps The Major Google Algorithm Updates of 2014: http://ow.ly/Gyxrh
Take a look back on the major changes to Google algorithm changes that marked the year 2014, and how your marketing could have been affected.
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Instagram has introduced multi-photo carousel ads --the first clickable ads on the photo network. Carousel ads convey a brand's meaning to a potential consumer, while allowing expanded measurement capabilities for the advertisers: ow.ly/JZhMr
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Google's deal with Twitter to make Tweets visible in search results could have significant advertising implications: http://ow.ly/ICajR (Via Bloomberg Business)
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Are you dominating on Google Shopping? Search Engine Land reviews the pros and cons of having your ads appear multiple times in Shopping results: http://ow.ly/IrCDJ
Are you bleeding money or gaining exposure from showing up multiple times in Google Shopping results? Rebekah Schelfhout shares her thoughts.
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We had a great time honoring all of the "list-makers" at last night's Washington Business Journal #BookOfLists Celebration 2015. Congratulations to all the winners!
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Are you owning your remarketing strategy? 3 Simple Ways to Optimize Your AdWords Remarketing Campaign via Search Engine Watch: http://ow.ly/HrAwj
While the possibilities are seemingly endless, there are a few go-to areas in your remarketing campaign you can analyze first when you want to boost your ROI. With a few small adjustments and tests, you can garner significant results.
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4 Analytics widgets to help you prove value in your search strategy and set your clients up for success this holiday: http://ow.ly/GbSJW
The days of being just a PPC account manager, or just an SEO account manager are almost over. With more and more businesses relying on digital exposure to drive sales and interest, it has never been more important to stay ontop of your P's and Q's when managing your…
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625 N Washington St Suite 250 Alexandria, VA 22314
625 North Washington Street Suite 250USVirginiaAlexandria22314
Internet Marketing Service, Marketing ConsultantToday 9:00 am – 6:00 pm
Monday 9:00 am – 6:00 pmTuesday 9:00 am – 6:00 pmWednesday 9:00 am – 6:00 pmThursday 9:00 am – 6:00 pmFriday 9:00 am – 6:00 pmSaturday ClosedSunday Closed
Silverback Strategies partners with businesses large and small to provide comprehensive SEO management and PPC campaign management, consulting and execution. Founded in 2007, Silverback's team comprises both organic and paid search specialists, all as certified as they come. It's part of the reason they've been named the #1 PPC Management firm by TopTenReviews.
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In their circles
24 people
Have them in circles
45 people
Pete Ruymann's profile photo
Optimised's profile photo
Carly Calhoon's profile photo
Aly Wilkins's profile photo
FETCH a Cure's profile photo
КАТЯ ХИРОМАНТ Карпова's profile photo
Katherine McEntire's profile photo
Morgan Moore's profile photo
upen rockers's profile photo
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Review Summary
2 reviews
"Silverback strategies not only builds..."
"Transparency is one thing missing from most PPC management companies..."
"...regarding the management of our PPC campaign, SEO, or website progress..."
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A Google User
4 years ago
Silverback strategies not only builds and designs sharp and effective websites, but also provides the best possible customer service. Any questions we may have regarding the management of our PPC campaign, SEO, or website progress are quickly and thoroughly answered. Transparency is one thing missing from most PPC management companies, but Silverback gave us access to everything we wanted to know. Highly recommended!
A Google User
4 years ago
Siverback Strategies did an excellent job designing a website and running the online market campaign for my new company. I would highly recommend them!