Branding has become a hot business topic, but small business owners often fall flat in their execution. Why? I believe there isn't enough tactical information, and small businesses are often confused and overwhelmed by the big, over-generalized ideas of 'branding' that are most prevalent.
When starting a business, making a profit was your initial goal. When that goal is met, it feels like success for an organization. But Aileron Business Advisor Tony Collins argues that although profitability is important, that’s not the end goal. As a small business, you are uniquely positioned to be [...]