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Tipping Point Alert #2 - Cord cutters cause media market disturbance and shift keeps happening http://bit.ly/1JBRThp
Cable, satellite and other pay-TV "cord cutters" helped cause a recent big media company stock selloff which is another impact of the shifting viewing audience from TV to online video
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Changes to YouTube TrueView video ads mean clicks now accurately show engagement and interest http://bit.ly/1Phm956
New enhancements to YouTube TrueView video advertising mean ad click behaviors will more accurately signal viewer engagement and interest in the advertiser's message
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1 quick question: What do you want from video advertising? 1 quick answer = free infographic http://bit.ly/1K5XZZy
What do you want from video advertising campaigns? Completed views, viewability, reach, brand lift, premium inventory, strategy, response...
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Here are 3 of the top 10 things you should look for in a video advertising provider... http://bit.ly/1CkDx7f
Three things you should look for in your video advertising provider are completed views, knock-it-out-of-the-park strategies and programmatic campaign scalabilty
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What do advertisers want? Here's what we found out.... http://hubs.ly/y0X7Rp0
Advertisers and their agencies are very clear about what they want from video advertising campaigns and completed views, viewability and brand lift lead the list...
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Get priceless added value for every video ad campaign by properly planning and buying http://hubs.ly/y0QS130
Video ad campaigns deliver priceless added value in the form of Audience Verification, Creative Validation and Campaign Intelligence
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Closing access to legacy CPM-based video ads is good news for advertisers and viewers http://bit.ly/1Wmt2XL
Google's news it will no longer support buying YouTube advertising through the DoubleClick AdX signals a continuing shift toward TrueView's completed views and skippable video ad format
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We see advertisers shifting from one of three video advertising categories to another... http://bit.ly/1KOPntA
In this year of unprecedented video advertising growth we've found advertisers are shifting from one of three categories to another--which one are you?
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It's here! The latest guiding to winning with video--our new Video Advertiser's Playbook http://bit.ly/1LWHVfR
It's here in our Video Advertiser's Playbook: 10 things you should look for in a video ad provider and 10 steps to killer video advertising campaigns
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INFOGRAPHIC: The Amazing Shifting Ad Budget - brands and agencies are moving TV money to video http://hubs.ly/y0Yf_s0
Brand advertisers and their agencies have caught on big time to the massive shift of viewers from TV to online video and are also shifting ad budgets to reach the rapidly growing audience
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Why are some brands saying they refuse to advertise on YouTube and Facebook? http://hubs.ly/y0VSGC0
What you need to know about the latest industry uproar over video ad viewability where brands seemingly refuse to advertise on YouTube and Facebook unless they allow third party verification
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A new, quick and easy guide to creating RFPs for online video advertising campaigns http://hubs.ly/y0N_rR0
As more media dollars shift to online video advertising, this guide helps brands and agencies create stronger RFPs for OLV campaigns
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People
In their circles
97 people
Have them in circles
13 people
Luis Gabriel's profile photo
Robert Helstrom's profile photo
chandra henley's profile photo
Tauhir Jones's profile photo
Nicole Hudson's profile photo
Daniel Piraino's profile photo
john davis's profile photo
TideSmart Global's profile photo
Michael Kosalka's profile photo
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(951) 225-7000
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Personalized. Micro-Targeted. Video.
Introduction
Sightly is a video ad technology company revolutionizing how people view and interact with advertising. We empower advertisers and their agencies to deliver the most relevant messages to the most receptive viewers in hyper-local areas across every screen through YouTube and other online networks.

Our award-winning TargetView™ platform combines dynamic ad personalization with advanced audience micro-targeting, programmatic campaign management and data-driven optimization technologies to deliver the industry’s most effective and scalable solution for brand awareness and customer acquisition. Learn more and subscribe to Sightly Insights at www.sightly.com.