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As brands shift more TV dollars to online video, Google expands YouTube TrueView http://hubs.ly/y0JZG80
Google just went all in for cost-per-completed-view video ad buying by expanding YouTube's TrueView access for advertisers using its Doubleclick Bid Manager DSP
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Turn Every $1 of Media Spend Into $3 - Part 1 http://hubs.ly/y0FSbZ0
Get full value for your money by buying full views vs. CPMs
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Three Wishes for Programmatic Video Ad Buying http://hubs.ly/y0Dyk50
If, as the forecasts indicate, video is becoming the preferred digital ad medium, then programmatic must get smarter. Here are three wishes for vastly improving programmatic for video ad buying.
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The Viewability Hot Button http://hubs.ly/y0B7YF0
Viewability is a hot button issue for video advertising as well as display media buying and this article reviews its current state and suggests ways brands and ad agencies can ensure their video ads get viewed
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Why your mobile strategy should include YouTube ads http://hubs.ly/y0xk4W0
Online video advertising combines personalization of commercials with micro-targeted delivery, programmatic campaigns and intelligent optimization
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In part two of our article series, learn how high volume partial views generate http://hubs.ly/y0Jsxj0
Double your investment and more (as much as 175%) with high volume, added value "partial views," which we used to call impressions before we could measure them
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Part 2: Why Your Mobile Strategy Should Include YouTube Ads http://hubs.ly/y0F0fv0
YouTube ads should be a part of every brand's and agency's mobile media strategy because YouTube dominates mobile video
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A Tale of Two Transformations http://hubs.ly/y0CT-D0
Sightly is going back to 4A's Transformation, this year as partner of the member agency it met at last year's Transformation--Strategic America
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Mad About March Madness http://hubs.ly/y0xYgy0
Online video advertising is ideal for promotional campaigns that tie in with sports events and other events like holidays and seasonal occasions
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Four Reasons Brands Are Turning to Video Advertising http://hubs.ly/y0tQcS0
Online video advertising combines personalization of commercials with micro-targeted delivery, programmatic campaigns and intelligent optimization
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In their circles
97 people
Have them in circles
12 people
Luis Gabriel's profile photo
Daniel Piraino's profile photo
Paulie's Taxi's profile photo
TideSmart Global's profile photo
Michael Kosalka's profile photo
Robert Helstrom's profile photo
Nicole Hudson's profile photo
chandra henley's profile photo
Tauhir Jones's profile photo
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Personalized. Micro-Targeted. Video.
Introduction
Sightly is pioneering video advertising technology that allows advertisers and agencies to dynamically personalize ads and deliver campaigns to micro-targeted audiences across multiple screens through YouTube, Google and other programmatic video, mobile and social networks—all optimized for each client’s goals.

Our platform incorporates an advanced segmentation and optimization engine fueled by local big data, to provide the most effective full-funnel solution for local brand awareness and customer engagement.

Sightly’s proprietary technology allows for scalable personalization of video ads and campaigns across hundreds or thousands of locations, cost-effectively focusing investments only in the geographic areas where customers are served. It also allows for scalable campaign management and optimization through features like automated bidding, budget allocation and target audience refinements that enable efficiencies that are impossible to achieve manually.

We are a rare collection of marketing experts, creative technologists and data geeks making video advertising easy and affordable for all local businesses and providing valuable insights to help them compete and grow.