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We see advertisers shifting from one of three video advertising categories to another... http://bit.ly/1KOPntA
In this year of unprecedented video advertising growth we've found advertisers are shifting from one of three categories to another--which one are you?
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It's here! The latest guiding to winning with video--our new Video Advertiser's Playbook http://bit.ly/1LWHVfR
It's here in our Video Advertiser's Playbook: 10 things you should look for in a video ad provider and 10 steps to killer video advertising campaigns
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INFOGRAPHIC: The Amazing Shifting Ad Budget - brands and agencies are moving TV money to video http://hubs.ly/y0Yf_s0
Brand advertisers and their agencies have caught on big time to the massive shift of viewers from TV to online video and are also shifting ad budgets to reach the rapidly growing audience
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Why are some brands saying they refuse to advertise on YouTube and Facebook? http://hubs.ly/y0VSGC0
What you need to know about the latest industry uproar over video ad viewability where brands seemingly refuse to advertise on YouTube and Facebook unless they allow third party verification
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A new, quick and easy guide to creating RFPs for online video advertising campaigns http://hubs.ly/y0N_rR0
As more media dollars shift to online video advertising, this guide helps brands and agencies create stronger RFPs for OLV campaigns
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As brands shift more TV dollars to online video, Google expands YouTube TrueView http://hubs.ly/y0JZG80
Google just went all in for cost-per-completed-view video ad buying by expanding YouTube's TrueView access for advertisers using its Doubleclick Bid Manager DSP
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Have them in circles
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1 quick question: What do you want from video advertising? 1 quick answer = free infographic http://bit.ly/1K5XZZy
What do you want from video advertising campaigns? Completed views, viewability, reach, brand lift, premium inventory, strategy, response...
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Here are 3 of the top 10 things you should look for in a video advertising provider... http://bit.ly/1CkDx7f
Three things you should look for in your video advertising provider are completed views, knock-it-out-of-the-park strategies and programmatic campaign scalabilty
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What do advertisers want? Here's what we found out.... http://hubs.ly/y0X7Rp0
Advertisers and their agencies are very clear about what they want from video advertising campaigns and completed views, viewability and brand lift lead the list...
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Get priceless added value for every video ad campaign by properly planning and buying http://hubs.ly/y0QS130
Video ad campaigns deliver priceless added value in the form of Audience Verification, Creative Validation and Campaign Intelligence
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What the "Multiplier Effect" is and how it adds huge value to paid, earned & owned media http://hubs.ly/y0M5kZ0
The Multiplier Effect of online video advertising adds 100% added value or more in brand lift and response KPIs by boosting your other earned, owned and paid media
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In part two of our article series, learn how high volume partial views generate http://hubs.ly/y0Jsxj0
Double your investment and more (as much as 175%) with high volume, added value "partial views," which we used to call impressions before we could measure them
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Have them in circles
12 people
Nicole Hudson's profile photo
Tauhir Jones's profile photo
Daniel Piraino's profile photo
TideSmart Global's profile photo
chandra henley's profile photo
Robert Helstrom's profile photo
Paulie's Taxi's profile photo
Luis Gabriel's profile photo
Michael Kosalka's profile photo
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Personalized. Micro-Targeted. Video.
Introduction
Sightly is pioneering video advertising technology that allows advertisers and agencies to dynamically personalize ads and deliver campaigns to micro-targeted audiences across multiple screens through YouTube, Google and other programmatic video, mobile and social networks—all optimized for each client’s goals.

Our platform incorporates an advanced segmentation and optimization engine fueled by local big data, to provide the most effective full-funnel solution for local brand awareness and customer engagement.

Sightly’s proprietary technology allows for scalable personalization of video ads and campaigns across hundreds or thousands of locations, cost-effectively focusing investments only in the geographic areas where customers are served. It also allows for scalable campaign management and optimization through features like automated bidding, budget allocation and target audience refinements that enable efficiencies that are impossible to achieve manually.

We are a rare collection of marketing experts, creative technologists and data geeks making video advertising easy and affordable for all local businesses and providing valuable insights to help them compete and grow.