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Data-Driven Influencer Marketing
Data-Driven Influencer Marketing

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Influencer manager by day, influencer by night, our interview with Abby Dark Star - You've seen our influencer spotlight series. You've seen our customer spotlight series. Now we bring you a hybrid even we wouldn't have imagined. Abby Carter, better known by her online persona Abby Dark Star, works with influencers every day in her role as Social Media Manager with Logitech G. It's something she's uniquely qualified to […] The post Influencer manager by day, influencer by night, our intervi...
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Mobile Game Developers Should Take These 7 Influencer Marketing Tips Seriously - The last decade or so has seen tremendous gains in the mobile game world. What started as a casual two-dimensional game of Snake on a Nokia handset is now an industry that is worth over $45 billion. In fact, mobile games currently account for 42 percent of the total video game market, far more than […] The post Mobile Game Developers Should Take These 7 Influencer Marketing Tips Seriously appeared first on Side...
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Is the future of influencer marketing virtual reality influencers? - There are pretenders in our midst. There are fakes mixed in with the usual trove of influencers. They look like them. They attend Coachella and take perfectly filtered photos. But it's not real. Last week many people were suddenly introduced to an influencer named @LilMiquela, aka Miquela Sousa. She looks just like you think she would, […] The post Is the future of influencer marketing virtual reality influencers? appeared...
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Influencers, Pinterest is making it easier than ever to grow your brand - There’s a new influencer hotbed in town, now that Pinterest is revamping its platform with marketing in mind. Pinterest has added a number of new features aimed at giving influencers more control over their platform. Pinterest has rolled out a new business profile that allows influencers to have more control over how their brand is […] The post Influencers, Pinterest is making it easier than ever to grow your brand ap...
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4 Effective Ways To Connect Your Brand With Influencers - If anything has become more apparent to marketers this year, it’s the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy — in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […] The post 4 Effective Ways To Connect Your Brand With Influencers appeared first...
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Instagram has changed its data-sharing policy, here's what that means - As Facebook struggles to save face in the wake of data misuse by Cambridge Analytica, the social media juggernaut has decided to change the way developers access its data. On March 30, Instagram slashed the rate limit on its platform API (application-programming interface) from 5,000 calls per hour to 200 with no advance notice for […] The post Instagram has changed its data-sharing policy, here's what that means appear...
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How to Use Your Customer's Voice to Create Powerful Content that Converts - By Jordan McElwain Have you ever wondered what people did before the digital and social age — before we were able to go online and see the reviews for a restaurant or product before spending our hard-earned money on something that won’t do the job? Word of mouth marketing isn’t a new concept, but it […] The post How to Use Your Customer's Voice to Create Powerful Content that Converts appeared first on Sideqik. Side...
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How DXRacer is using influencers to build brand trust - At Sideqik, we work with some of the top brands in influencer marketing. So we know, when it comes to best practices, why not ask the best? We sat down with Mitch Alpiner, Social Media Specialist at DXRacer to learn how they're using influencers to engage with their audiences. Sideqik: How does DXRacer approach influencers? […] The post How DXRacer is using influencers to build brand trust appeared first on Sideqik. Sideqik allows e-co...
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What Europe’s new data privacy law, the GDPR, means for influencer marketing - If you haven’t heard, the way the web works is about to see big changes thanks to a new regulation by the European Union. The EU’s General Data Protection Regulation, or GDPR, is slated to take effect May 2018 and it’s likely going to change the way advertising works on the internet. What is the […] The post What Europe’s new data privacy law, the GDPR, means for influencer marketing appeared first on Sideqik. Si...
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How to measure ROI in influencer marketing - Here at Sideqik, we believe in providing solutions. We've written a whole ebook because we find many of you are asking how to measure influencer marketing ROI. This ebook walks you through everything from goal setting, to defining a conversion, to how to track it. Below is a sample from our tips and tricks section. […] The post How to measure ROI in influencer marketing appeared first on Sideqik. Sideqik allows e-commerce companies and brands to ...
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