Many of you have shared with us that it’s hard to identify the real traffic that comes to your pages. That’s why I’m pleased to announce that we’re adding bot and spider filtering.
You can simply select a new checkbox option which would be included in the view level of the management user interface. This option would be labeled "Exclude traffic from known bots and spiders". Selecting this option will exclude all hits that come from bots and spiders on the IAB know bots and spiders list. The backend will exclude hits matching the User Agents named in the list as though they were subject to a profile filter. This will allow you to identify the real number of visitors that are coming to your site.
Nestlé has been testing it and has found great benefit:
“The Bot filter solution is essential for getting deeper insights. View level availability let us stay fully aligned with Best Practices provided to all site owners. Very easy to use, understand and communicate across thousands of Google Analytics users.”
- Katarzyna Malik, Nestlé Google Analytics Specialist
Posted by Matthew Anderson, Google Analytics Team
What is particularly adorable about it is that it stretches our understanding of the consumer journey beyond the narrow view we take today. I do think we care about Acquisition and Conversion a lot, but we don't necessarily care about Persuasion as much.
And beyond conversion, we don't really think about anything else. Maybe repeat purchases, but that's about it. We should care about conversation, applause and amplification! They drive utility marketing, engage existing customers and help engage new audiences without necessarily having to shout at them constantly.
You will have to do this on your laptop/desktop but checkout the blue and orange/red lines at the bottom. Very, very important way to think about a human being and what type of relationships we have with them.
All in all, a great thing to throw up in front of your CMO and have a discussion about where you are currently focused and what it takes to truly succeed.
The Bow Tie model is discussed in much greater depth, with examples, in this post in Spanish: http://goo.gl/q985u If you use Chrome, you should see an auto translated version. If not, I'm confident you know how to translate web pages. :)
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