What is particularly adorable about it is that it stretches our understanding of the consumer journey beyond the narrow view we take today. I do think we care about Acquisition and Conversion a lot, but we don't necessarily care about Persuasion as much.
And beyond conversion, we don't really think about anything else. Maybe repeat purchases, but that's about it. We should care about conversation, applause and amplification! They drive utility marketing, engage existing customers and help engage new audiences without necessarily having to shout at them constantly.
You will have to do this on your laptop/desktop but checkout the blue and orange/red lines at the bottom. Very, very important way to think about a human being and what type of relationships we have with them.
All in all, a great thing to throw up in front of your CMO and have a discussion about where you are currently focused and what it takes to truly succeed.
The Bow Tie model is discussed in much greater depth, with examples, in this post in Spanish: http://goo.gl/q985u If you use Chrome, you should see an auto translated version. If not, I'm confident you know how to translate web pages. :)
We’re proud to announce the launch of a dramatically streamlined user experience for managing Google Analytics administrative settings!
When visiting the Analytics Admin tab, you will now find all major settings readily accessible from this new landing page. As we launch over the coming weeks, below is what you’ll see.
Enjoy the sneak preview & find out more in today's post at: http://goo.gl/Z9R8M
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