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Siddharth Shah
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Cross device reporting #googleanalytics  
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How 1970s deodorant is still doing harm
Fluorine is an evil gas. It is also used to manufacture a string of artificial gases, some of which are fuelling global warming decades after they were sprayed out of aerosol cans.
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How misbehaving at school made one man a multimillionaire
As a school boy Jack Cator set up the popular internet privacy firm Hide My Ass, ten years' later - he has just sold it for £40m.
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Artificial sweeteners probably don't cause weight gain, when used strategically.
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Taking a look at the difference between features and benefits, and why it's crucial for your marketing messaging.
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A Brazilian man played his guitar and sang during a nine-hour surgery to remove a brain tumor.
Anthony Kulkamp Dias, 33, serenaded his doctors with "Yesterday" and other songs while they removed his brain tumor.
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An investigation by the Verge has shed light on the business of slot machines in US casinos
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Introducing Bot and Spider Filtering

Many of you have shared with us that it’s hard to identify the real traffic that comes to your pages. That’s why I’m pleased to announce that we’re adding bot and spider filtering. 

You can simply select a new checkbox option which would be included in the view level of the management user interface. This option would be labeled "Exclude traffic from known bots and spiders". Selecting this option will exclude all hits that come from bots and spiders on the IAB know bots and spiders list. The backend will exclude hits matching the User Agents named in the list as though they were subject to a profile filter. This will allow you to identify the real number of visitors that are coming to your site. 

Nestlé has been testing it and has found great benefit:  

“The Bot filter solution is essential for getting deeper insights. View level availability let us stay fully aligned with Best Practices provided to all site owners. Very easy to use, understand and communicate across thousands of Google Analytics users.”
-  Katarzyna Malik, Nestlé Google Analytics Specialist

Happy Analyzing!

Posted by Matthew Anderson, Google Analytics Team
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A beginner's guide to SEO – what SEO is, how it works and what factors affect search.
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Have him in circles
164 people
Adrian Palacios's profile photo
Jeremy Simmons IM's profile photo
Ashwini Shah's profile photo
Incisive Media Incisive Media's profile photo
Dave Chaffey's profile photo
Rajool Traaders's profile photo
Roan Fair's profile photo
Uri Grodzinski's profile photo
Charles Meaden's profile photo
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Analytics Manager
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Digital Strategy and data management, Analytics implementation and optimization, Data integration and personalization. #GAIQ #GTM #Webtrends #Sitecatalyst #Qubit #Tableau #AnalyticsCanvas ......
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Male
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Introduction
Analytics Manager. Interested in digital measurement & digital business models. Excited about data layer, data integration, personalization

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Surviving in London
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Siddharth Shah's +1's are the things they like, agree with, or want to recommend.
Eight SlideShare decks to inspire cultural change
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The Complete Beginner's Guide to SEO
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A beginner's guide to SEO – what SEO is, how it works and what factors affect search.

What is click fraud and how can you prevent it?
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Are you an advertiser running a PPC campaign? Is there something not quite right with your paid search costs? Does your performance data con

98% Of Your Paid Ads Are A Colossal Waste of Money
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That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. Learn how to do message match correctl

The Pageview is Dead
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Pageviews are the simplest way of measuring traffic but useless when it comes to brand advertising.

SEO: The Free Beginner’s Guide From SEOmoz
www.seomoz.org

New to SEO? The Free Beginner's Guide to SEO has been read over 1 million times and provides the information you need to rank better.

ClickZ
plus.google.com

The world's biggest source of interactive marketing news and commentary.

Inside India's 'No-Frills' Hospitals, Where Heart Surgery Costs Just $800
www.businessinsider.com

What if hospitals were run like a mix of Wal-Mart and a low-cost airline?

MarketingProfs
plus.google.com

MarketingProfs delivers smart marketing know-how every day.

The false comforts of fractional attribution
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Back in 2008 I thought fractional attribution was a complete solution but after the last four years working with brands, my opinion has chan

Social Media News and Web Tips – Mashable – The Social Media Guide
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Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web techno

Kicking Third-Party Cookies To The Curb: The Fallout For The Digital Ad ...
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More and more Web browsers are blocking the use of third-party cookies by default, a development which has sparked a fierce debate in the di

What is Dart? - O'Reilly Radar
radar.oreilly.com

Dart is a new structured web programming platform designed to enable complex, high-performance apps for the modern web. Kathy Walrath and Se

30 Things to Tweet About Your Brand | Social Media Today
socialmediatoday.com

Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greet

Why Twitter and Facebook are stockpickers' friends - Telegraph
www.telegraph.co.uk

A new trading website lets investors see what social media say about the shares they hold

What marketers want from media | Marketing Services | Media Business
www.btobonline.com

Media companies have significant opportunities to help marketers generate leads through the marketing services they offer, according to a ne

Ex-Facebookers launch MemSQL to make your database fly
gigaom.com

Former Facebook engineers Eric Frenkiel and Nikita Shamgunov launched a startup called MemSQL that seeks to speed relational databases by ta

How Disney built a big data platform on a startup budget
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The big data world is full of small, scrappy startups using their ingenuity to build complex systems out of open source software, but the Wa

MediaPost Publications Google Finds Channel Attribution Useful, But Misu...
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Google Finds Channel Attribution Useful, But Misunderstood - 04/04/2012

The mainstreaming of content marketing: ten implications
econsultancy.com

Let's face it, content marketing has gone mainstream. That kind of sucks, really, because it used to be a hugely powerful differentiator in