Profile

Cover photo
Siddharth Shah
Lives in London
163 followers|102,454 views
AboutPosts+1's

Stream

Siddharth Shah

Shared publicly  - 
 
 
Introducing Bot and Spider Filtering

Many of you have shared with us that it’s hard to identify the real traffic that comes to your pages. That’s why I’m pleased to announce that we’re adding bot and spider filtering. 

You can simply select a new checkbox option which would be included in the view level of the management user interface. This option would be labeled "Exclude traffic from known bots and spiders". Selecting this option will exclude all hits that come from bots and spiders on the IAB know bots and spiders list. The backend will exclude hits matching the User Agents named in the list as though they were subject to a profile filter. This will allow you to identify the real number of visitors that are coming to your site. 

Nestlé has been testing it and has found great benefit:  

“The Bot filter solution is essential for getting deeper insights. View level availability let us stay fully aligned with Best Practices provided to all site owners. Very easy to use, understand and communicate across thousands of Google Analytics users.”
-  Katarzyna Malik, Nestlé Google Analytics Specialist

Happy Analyzing!

Posted by Matthew Anderson, Google Analytics Team
164 comments on original post
1
Add a comment...

Siddharth Shah

Shared publicly  - 
 
A beginner's guide to SEO – what SEO is, how it works and what factors affect search.
1
Add a comment...

Siddharth Shah

Shared publicly  - 
 
 
I love frameworks and models, they provide a structure for your thinking. And you can adapt them to your own circumstances uniquely. My new favourite one is from Mind Your Group (where I'm an Advisor).  It's called the Bow Tie Model for Digital Marketing & Analytics.

What is particularly adorable about it is that it stretches our understanding of the consumer journey beyond the narrow view we take today. I do think we care about Acquisition and Conversion a lot, but we don't necessarily care about Persuasion as much. 

And beyond conversion, we don't really think about anything else. Maybe repeat purchases, but that's about it.  We should care about conversation, applause and amplification! They drive utility marketing, engage existing customers and help engage new audiences without necessarily having to shout at them constantly.  

You will have to do this on your laptop/desktop but checkout the blue and orange/red lines at the bottom. Very, very important way to think about a human being and what type of relationships we have with them.

All in all, a great thing to throw up in front of your CMO and have a discussion about where you are currently focused and what it takes to truly succeed.

The Bow Tie model is discussed in much greater depth, with examples, in this post in Spanish: http://goo.gl/q985u  If you use Chrome, you should see an auto translated version. If not, I'm confident you know how to translate web pages. :)

#frameworks
16 comments on original post
1
Add a comment...

Siddharth Shah

Shared publicly  - 
 
 
Yahoo reveals its strictly semantic search engine

Peter Mika talked about this at #SemTechBiz earlier in June, but now we have the official announcement of the public demo and the code (at GitHub). #rdf #yahoo  
View original post
1
Add a comment...

Siddharth Shah

Shared publicly  - 
 
 
We all are born scientists:)

So now I am a scientist too?? :-o
1
Add a comment...
Have him in circles
163 people
Temina Milovanovic's profile photo
Jonathan Cook's profile photo
Ms.Chitra Shripad's profile photo
Adrian Palacios's profile photo
Matthew Shipley's profile photo
pallavi savla's profile photo
Nimit Shah's profile photo
Antonello Musina's profile photo
Steen Rasmussen's profile photo

Siddharth Shah

Shared publicly  - 
 
Artificial sweeteners probably don't cause weight gain, when used strategically.
1
Add a comment...

Siddharth Shah

Shared publicly  - 
 
Taking a look at the difference between features and benefits, and why it's crucial for your marketing messaging.
1
Add a comment...

Siddharth Shah

Shared publicly  - 
 
Good !
 
The GA Admin Experience: Better, Faster, Stronger

We’re proud to announce the launch of a dramatically streamlined user experience for managing Google Analytics administrative settings!

When visiting the Analytics Admin tab, you will now find all major settings readily accessible from this new landing page. As we launch over the coming weeks, below is what you’ll see. 

Enjoy the sneak preview & find out more in today's post at: http://goo.gl/Z9R8M
38 comments on original post
1
Add a comment...
People
Have him in circles
163 people
Temina Milovanovic's profile photo
Jonathan Cook's profile photo
Ms.Chitra Shripad's profile photo
Adrian Palacios's profile photo
Matthew Shipley's profile photo
pallavi savla's profile photo
Nimit Shah's profile photo
Antonello Musina's profile photo
Steen Rasmussen's profile photo
Work
Occupation
Analytics Manager
Skills
Digital Strategy and data management, Analytics implementation and optimization, Data integration and personalization. #GAIQ #GTM #Webtrends #Sitecatalyst #Qubit #Tableau #AnalyticsCanvas ......
Basic Information
Gender
Male
Story
Tagline
Tall digital dude
Introduction
Analytics Manager. Interested in digital measurement & digital business models. Excited about data layer, data integration, personalization

Bragging rights
Surviving in London
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Links
Other profiles
Contributor to
Siddharth Shah's +1's are the things they like, agree with, or want to recommend.
Eight SlideShare decks to inspire cultural change
econsultancy.com

There is one true irony that many businesses are yet to understand: business success in the digital age is just as much about people as it i

The Complete Beginner's Guide to SEO
blog.bufferapp.com

A beginner's guide to SEO – what SEO is, how it works and what factors affect search.

What is click fraud and how can you prevent it?
econsultancy.com

Are you an advertiser running a PPC campaign? Is there something not quite right with your paid search costs? Does your performance data con

98% Of Your Paid Ads Are A Colossal Waste of Money
unbounce.com

That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. Learn how to do message match correctl

The Pageview is Dead
www.digiday.com

Pageviews are the simplest way of measuring traffic but useless when it comes to brand advertising.

SEO: The Free Beginner’s Guide From SEOmoz
www.seomoz.org

New to SEO? The Free Beginner's Guide to SEO has been read over 1 million times and provides the information you need to rank better.

ClickZ
plus.google.com

The world's biggest source of interactive marketing news and commentary.

Inside India's 'No-Frills' Hospitals, Where Heart Surgery Costs Just $800
www.businessinsider.com

What if hospitals were run like a mix of Wal-Mart and a low-cost airline?

MarketingProfs
plus.google.com

MarketingProfs delivers smart marketing know-how every day.

The false comforts of fractional attribution
econsultancy.com

Back in 2008 I thought fractional attribution was a complete solution but after the last four years working with brands, my opinion has chan

Social Media News and Web Tips – Mashable – The Social Media Guide
mashable.com

Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web techno

Kicking Third-Party Cookies To The Curb: The Fallout For The Digital Ad ...
marketingland.com

More and more Web browsers are blocking the use of third-party cookies by default, a development which has sparked a fierce debate in the di

What is Dart? - O'Reilly Radar
radar.oreilly.com

Dart is a new structured web programming platform designed to enable complex, high-performance apps for the modern web. Kathy Walrath and Se

30 Things to Tweet About Your Brand | Social Media Today
socialmediatoday.com

Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greet

Why Twitter and Facebook are stockpickers' friends - Telegraph
www.telegraph.co.uk

A new trading website lets investors see what social media say about the shares they hold

What marketers want from media | Marketing Services | Media Business
www.btobonline.com

Media companies have significant opportunities to help marketers generate leads through the marketing services they offer, according to a ne

Ex-Facebookers launch MemSQL to make your database fly
gigaom.com

Former Facebook engineers Eric Frenkiel and Nikita Shamgunov launched a startup called MemSQL that seeks to speed relational databases by ta

How Disney built a big data platform on a startup budget
gigaom.com

The big data world is full of small, scrappy startups using their ingenuity to build complex systems out of open source software, but the Wa

MediaPost Publications Google Finds Channel Attribution Useful, But Misu...
www.mediapost.com

Google Finds Channel Attribution Useful, But Misunderstood - 04/04/2012

The mainstreaming of content marketing: ten implications
econsultancy.com

Let's face it, content marketing has gone mainstream. That kind of sucks, really, because it used to be a hugely powerful differentiator in