Many of you have shared with us that it’s hard to identify the real traffic that comes to your pages. That’s why I’m pleased to announce that we’re adding bot and spider filtering.
You can simply select a new checkbox option which would be included in the view level of the management user interface. This option would be labeled "Exclude traffic from known bots and spiders". Selecting this option will exclude all hits that come from bots and spiders on the IAB know bots and spiders list. The backend will exclude hits matching the User Agents named in the list as though they were subject to a profile filter. This will allow you to identify the real number of visitors that are coming to your site.
Nestlé has been testing it and has found great benefit:
“The Bot filter solution is essential for getting deeper insights. View level availability let us stay fully aligned with Best Practices provided to all site owners. Very easy to use, understand and communicate across thousands of Google Analytics users.”
- Katarzyna Malik, Nestlé Google Analytics Specialist
Posted by Matthew Anderson, Google Analytics Team
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