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Shoshana Fanizza
Works at Audience Development Specialists: We help Artists and Arts Organizations build a better audience!
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Shoshana Fanizza

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It’s your life - How do we navigate such a possibility? Enter the #JosephCampbell workshop by Open Eye #Boulder! Info: bit.ly/1niJ1sE
January 30th at eTown Hall - Joseph Campbell: Cri de Coeur (The Heart’s Cry for Meaning)!
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Doctor Who teaches us why audience development is important!
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Thank you, Alan! Happy New Year to you too! 
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Barnes & Noble 25% off code 25BNFAMILY. The How of Audience Development for the Arts. Give the gift of building audiences! 
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I had more than one post to share from the past couple of days so here is the direct link to my blog. 
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Thoughts for the day!
"This show is not to be missed!" Why? "An event for the entire family!" Why? "One of the best actors of our time!" Why? "Once in a lifetime show!" Why? "One-of-a-kind!" Why? I think you get the idea. People are tired of hearing these types of general, non-descriptive phrases since the majority use them. These are cop out phrases. They do not explain what your event is about, which makes it difficult for anyone to make an educated or creative deci...
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Have her in circles
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The Tao of Audience Development is a real live print book! |Audience Development Specialists (Coupon Code included!) ow.ly/Xl2av
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Really?
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Part of audience development is increasing volunteer support. In order to obtain more volunteers, I am a firm believer in setting up a very well organized and managed volunteer program. Today I volunteered at our local family assistance agency. They help families in transition to support them through a challenging time. They have a housing program, food bank, gift center, and furniture store. I saw an opportunity for volunteering during this holi...
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Wow! My publisher keeps rolling out holiday discounts! Save 30% off my book! Expires 12/6, 11:59pm Code: WEEKEND30 
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It is best to provide the options for your audience members to more fully support you!
I might have posted this idea before, but in view of the latest article of "The Cost of Your Ticket" is No Way to Raise Money, I think I want to put the idea out again. Raising funds in addition to the cost of the tickets is challenging for us. The audiences are already supporting us with their ticket purchase, and attempts to let them know that their ticket purchase is not enough is, like the article suggests, a little guilt trip that doesn't r...
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In celebration of Grandparents Day! 20% off of my book! Offer ends September 14th at 11:59 PM.
Use Code: GRAND20 
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Have her in circles
386 people
Rachel Hacker's profile photo
Kenrick Fischer's profile photo
Young Boss's profile photo
Maggie McAleese's profile photo
Lizie Negron's profile photo
Williams Miller's profile photo
Rachel Velarde's profile photo
Ally Yusuf's profile photo
Harold Gray's profile photo
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Audience Development Arts Consultant
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  • Audience Development Specialists: We help Artists and Arts Organizations build a better audience!
    Audience Development Arts Consultant, present
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ADS gal working to build an audience for the arts!
Introduction
Shoshana Fanizza has been in arts management for over 13 years and has worked with non-profits for over 18 years. She has been involved in the arts all her life (horn, piano, Thespian, choir, voice and dance lessons, puppets, art and jazz history classes, film enthusiast) and has a background in marketing, sales, public relations, and customer service. Shoshana is the founder of Audience Development Specialists and is the main audience development consultant. After attending several arts marketing conferences, seminars and workshops, and being a part of the Boulder County Arts Alliance's 2006 Audience Development Initiative, it has come to her attention that several experts define audience development, but do not show how to apply the idea of audience development. She is now rolling up her sleeves to get in the trenches with artists and arts organizations to design solution based audience development plans and projects.

From 2005-2007, she was the Marketing and PR Director for the Boulder Philharmonic Orchestra. It was at this position that she began using audience development in addition to marketing. During her tenure, Shoshana built relationships and sold out Macky Auditorium's 2,000+ seat house, and house totals were increased by an average of 25-30% per concert. She developed their volunteer incentive program, expanded the marketing and publicity program, and was a primary team member in their fundraising, special events, and corporate sponsorship campaigns. Some of her other positions have included Founder of the Celebration Brass Quintet in Chicago and Marketing Director of the Chicago Brass Choir. She has been blessed to work with a variety of talented and quality artists/organizations: clients. After working with ADS, all of her clients have enjoyed more positive people energy surrounding their art. On average, Shoshana's audience development techniques have resulted in a growth rate of 30-50% for audience numbers and monetary support, and she has never left a meeting or phone session without at least one "great idea!"

Shoshana has a vision to help the arts by creating and implementing solutions that work. She is an idea person, and her enthusiasm is contagious! She desires to work with artists and arts organizations that are ready for the opportunities that audience development offers.

Beatles - Music of all kinds really (except for the most outrageous twangy country) - Gardening - Animals - I recycle - Politically throwing my hands up in the air (Coffee Party anyone?) - Lean toward Eastern philosophies and alternative health - Enjoy arts of all shapes and sizes


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Shoshana Fanizza's +1's are the things they like, agree with, or want to recommend.
Seth's Blog: The tragedy of the last 10%
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Boulder County Arts Alliance educates, supports and promotes artists and cultural organizations throughout Boulder County.

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A Day in the Life - The Arts Are Everywhere!
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Here's proof that the arts are a part of our every day lives and well worth funding.

Find a Coffee Party Event | Coffee Party
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About · Mission Statement · Position Paper · FAQ · Management · Contact · General Inquiries · Media Inquiries · Policies · Terms of Service

Audience Development Specialists - Build Your Audience!
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We are here waiting for you to find us! Audience Development Specialists - We help artists and arts organizations build a better audience.

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Colorado Chamber Orchestra brings Bach back to life | Video | 9news.com
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Unemployment rate falls to lowest since March 2009. WASHINGTON (AP) - The US unemployment rate fell last month to its lowest ... Weather. Cu

Audience Development Specialists Quarterly E-Newsletter
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The ADS ARTicles Daily
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A newspaper created by Shoshana Fanizza - built from articles, blog posts, videos and photos shared on Twitter.

YouTube - Jazz for Cows
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Create AccountSign In. Home. BrowseUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, which You

The #AUDDEV Daily
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A newspaper created by Shoshana Fanizza - built from articles, blog posts, videos and photos shared on Twitter.