Although web-marketing campaigns can be conducted quickly and cost-effectively, they don’t necessarily yield profitable results or secure brand loyalty. For instance, email marketing newsletters are often over-saturated with useless content that’s stodgy and overtly sales-y. It’s easy enough to habitually delete promotional emails, or ignore blaring banner ads, in the same way that you toss away the white envelopes in your real-life mailbox. Which is all to say that, for marketers, the art of placing a potential consumer in direct contact with a new product or service can be arduous.
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