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Shiv Kumar Pandey
Works at IQue Ideas Pvt. Ltd.
Attended IBA, Bangalore
Lives in Ahmedabad
247 followers|10,685 views
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Shiv Kumar Pandey

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Smarketing is strategic integration of sales and marketing to drive growth for a business. The objective of smarketing is to create synergy between them.
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The holy grail of branding!
Top of mind awareness (TOMA) is a brand awareness metric that is used to measure how well various brands rank in the mind of consumers.
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How to find out the lifetime value of a customer? 
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The latest buzzword in digital marketing
Native advertising is an online marketing strategy which bridges the gap between brand publishing & banner ads by "blending in" ads in editorial content.
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Over the past couple of years we have published hundreds of articles on various marketing concepts, how to guides, etc. Here's a selection of 50 concepts.
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Shiv Kumar Pandey

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Find out more about one of the most often used jargon in internet marketing.
A/B testing (or A/B split testing) is a term used for experimenting on two versions (A and B) of a design element (of an ad or a web page) against a goal.
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Press releases are passe. This is where marketing communication is moving in the future. 
Brand journalism is “journalistic style” stories about a brand written by the brand custodians and published on a traditional or new media news platform
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Its all about PR and Power!
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Deep consumer insight is the definite key to taming the long term strategic planning beast & navigating successfully in any sort of competitive environment.
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Brand differentiation is the process of differentiating your brand from that of your competitors. It is implemented strategically through positioning.
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This is how you get attracted to products in ads.
AIDA model is a marketing communication process which is used by marketers to make their target customers make a purchase or take the desired action.
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People
Have him in circles
247 people
Shashank Mishra's profile photo
Bavishi Jignesh's profile photo
Kalpesh Vekaria's profile photo
nidhi shah's profile photo
shabbir pittalwala's profile photo
Mayank Gupta's profile photo
Tech Cruz's profile photo
ayaan khan's profile photo
kalpana banthia's profile photo
Work
Occupation
Entrepreneur & Marketing Consultant
Skills
Digital marketing, SEO, SMO, Blogging, Web Development, Google Adwords, Copywriting, Creative Strategy
Employment
  • IQue Ideas Pvt. Ltd.
    Director, 2013 - present
    Digital Marketing, IT Projects & Web Development, Corporate Communications
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ahmedabad
Previously
Mumbai - Kolkata - Hyderabad - Bangalore
Story
Tagline
Entrepreneur, Web Developer & Marketing Consultant
Introduction
I am a entrepreneur by attitude and spirit, Digital Marketing Specialist & Web Developer by profession and writer, blogger by passion. Current I am one of the directors at Ique Ideas Pvt. Ltd., a test preparation institute (No. 1 for CLAT coaching in Gujarat) based in Ahmedabad, India. I also keep myself busy with independent web development and digital marketing projects. Whatever time is left from all this, I devote to Marketing FAQ, a fast growing marketing blog
Bragging rights
Still working at it
Education
  • IBA, Bangalore
    MBA (Marketing), 2006 - 2008
  • University of Calcutta
    B.Com (Honours), 2002 - 2005
Basic Information
Gender
Male