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Sheryl Loch
Lives in Las Vegas, NV
1,954 followers|344,008 views
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Work
Occupation
YouTube Optimization
Basic Information
Gender
Female
Other names
I've been called a lot of names & some aren't family friendly.
Story
Introduction

I help others get ranking and learn best practices with their YouTube videos.

I am somewhat of an introvert who loves to make videos. If that isn't wacky enough, I make children's videos.

I tend to be pretty blunt, sarcastic and love to play the Devils Advocate.

As for me personally -

I like to take pictures of plants and animals in my area. I am not a professional photographer, but wanted to share my images so I built 2 sites to do just that.



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Currently
Las Vegas, NV

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Sheryl Loch

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Can I make a collection and add people who can also post to the collection...like a group board on Pinterest...or does G+ just suck at this collections thing?

I want to use one collection for YouTube channels that I manage, but need to be able to post to the collection from multiple channels.

Ping +Stephan Hovnanian 
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Dang it +Stephan Hovnanian! Will you get that fixed ASAP?
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Sheryl Loch

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In April I went to NABS and found a few things I think video creators would love, so I included them in this video.

We also found out a loved app is now allowing you to schedule pins on Pinterest.

+Kirstin Hancock brings up some baby items that are all techie! (They didn't have this cool stuff when my kids were little.)

Then +Lany Sullivan fills us in on a new way to hashtag on Instagram.

Yes, there is more...and all the links are in the video description, so pop through to the YouTube video page!

https://www.youtube.com/watch?v=1nO4gP8RD8Y&index=1&list=PLtYdpuULwr0HPW4AY5Yt3WS3CGlEhdw9P
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Sheryl Loch
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Motivation & Inspiration  - 
 
Because you can put yourself out there just a little farther than anyone else when it comes to your best friend!
It's prom season. So, it's not unusual for elaborate invitations to the annual rite-of-passage to flood the internet. However, this week, one such “promposal” by a Las Vegas teen has spread like wi...
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+Bill Reed Completely agree! The things that divide us really shouldn't be.
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Sheryl Loch
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Selfie Sunday  - 
 
Ok, this is not exactly a selfie, but I did grow them myself.

Yes, these are the 1st goji berries of the year!
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VERY cool. Gorgeous red! Don't you put those on FroYo?
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Sheryl Loch

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I highly recommend that anyone with a website who is wondering how Personalized Search works, go checkout this week’s +Moz Whiteboard Friday!

Rand puts it in simple terms that most anyone can understand, so you do not need to be an SEO expert to get an idea as to how you might be affected by personalized search.

You can also learn how to benefit with personalized search!

http://moz.com/blog/perform-better-in-a-personalized-world-whiteboard-friday
Search results don't show up the same way for everyone, and in today's Whiteboard Friday, Rand covers five ways in which we can improve our sites' performance in an increasingly personalized world.
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Moz
 
Thanks for sharing!
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Sheryl Loch

commented on a video on YouTube.
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This is a great video if you are like me and confused about using LinkedIn. I had no idea what company pages were or who should us them.

Heck there is even something called Showcase pages…Who Knew?

I think I avoid LinkedIn because it seems like just a less user friendly place or people to “gather targets”. But, those who are trying to sell by pushing to the connections of their personal profile are doing it wrong.

Watch this so you aren’t labeled a “do wronger”. ;-}
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Sheryl Loch

commented on a video on YouTube.
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Bounce rate…how many times have we heard that you need to watch our Google analytics bounce rate?

So glad to hear +David Kutcher say that seeing people bounce in our analytics is fine and dandy…if we know where or why they “bounce”!

The local trick is really cool and I know some people who can use that! Thanks!
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my pleasure +Sheryl Loch and glad you found it interesting and valuable!
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Sheryl Loch
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Weekly Broadcast/Podcast  - 
 
We have a boatload of updates, apps and tech news just for you!

Everything from Scheduling post to Pinterest, an iPhone video app, the coolest of baby tech...to Instagram poop emojis!
(Yes, a poop emoji made it into this weeks news...who'da thought?)

For all the great links - check the YouTube description for the video!
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Sheryl Loch

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Who are your buyers and more importantly, who influences them.

While listening to this video +Randy Milanovic hit on something that I think many sellers forget…buyers have people who influence their decisions and if the influencers don’t like you or like someone else better, you could lose the sale.

In fact, while at the NAB Show last week, I was surprised at how many people working booths would snub me when I ask questions. If it was because they didn’t think I would be a buyer, then fine. What they missed though is some little nobody like me, may know people who would be buyers.

They had no idea who my friends, family or clients are and if they might be shopping for that service or product. Maybe that is why I was asking questions, because I knew someone in the market.

Well, there are a few businesses that I will mention in a good light and a few that the light might not be so good. 

I understand that you can’t build a website to fit every person that “may know someone”.

You can keep an open mind when in person or on social media. Just because they don’t seem like your buyer…be nice and answer questions (even dumb ones) you never know who they know.
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2 comments
 
Bang on +Sheryl Loch! It's the classic I want to talk to the buyer mistake. Buyers got friends. 
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Sheryl Loch
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Motivation & Inspiration  - 
 
This is a little uplift for all of you that are doing LIVE HoA's...remember that anything can happen, you just have to go with it and have fun!
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"precious" - #4 CRACKED me up! - #3 DYIN' here +Sheryl Loch. I need to watch this show more.
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Sheryl Loch

commented on a video on YouTube.
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Ok, popped over to see what +Jessica Dewell was up to and here we go...LOL

14:05 I agree with Randy about the text on an image then makes it more of a meme. I understand putting the title on an image and NOT for SEO as in the search engines, but for the sharing. So, when people pin your post or share with an image, it gives context.

The times I do put text on images in blogs are if the post is demonstrating something and you have actual snapshots of say, analytics and you use text on the image to show exactly what you want the reader to see.

Watermarks of course I do not count as text. If it is my original image, then I watermark.

20:35 Scot did great reminding people that busy is not great and that the play button always covers the most important part. LOL

Keep in mind that in the lower right will also be the time/length of the video, so don’t put anything super important there either.

Your thumbnail needs to be clear when squished down to 120x90 and then see if it looks ok.

I would say that if all the eye catching/noticeable part of your video thumbnails are the same, then you need to lessen that part (usually over branding) and enlarge the title.

Scroll through an unfamiliar search in YouTube and when you see a row of thumbnails that all look the same, you may find that you are more likely to think they are all the same video. Or if the thumbnail isn’t catchy, then you have just put a not catchy thumbnail on all your videos. 

Also go to channels and look on their video tab, if they use all the same basic thumbnails, I am bored and have a harder time scrolling to see if I want to watch anything because they all start looking the exact same…think ad blindness.

To me, Branding on the thumbnail should be secondary to the title and topic and uniqueness. Some channels use a “layout” where their branding is always in the same place, but the colors images and text are all very different and I really find those to be best.

Remember that thumbnails are great for some channels and other channels they do no work so well for…trial and error is what it will take for your channel.

Ooops, I was just making a small comment and it is already out of control.
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4 comments
 
+Sheryl Loch if you want to see really great examples of great video thumbnails just take a look at +The Verge's website and see what they do with their videos. Really great work by their video team.
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Sheryl Loch
moderator

Weekly Broadcast/Podcast  - 
 
What is coming up this week on the RCUWomen YouTube Channel?

We have a great video coming out on Thursday April 2, 2015 and it is about LinkedIn!

Lany and +Karen Yankovich go through “What is a LinkedIn Company Page?”

We all know we need to have a personal profile on LinkedIn, but Karen will be telling us why we also want a company page and how they work.

So, if you are not subscribed to the RCUWomen YouTube channel yet, you will want to do that now. We would hate for you to miss this show.

https://www.youtube.com/RCUWomen     
But wait…there’s more!

That’s right! On Friday we have the March Wrap Up show where we give some quick and dirty details about news and events in the online/business world.

Looking forward to seeing you over on YouTube!  
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2 comments
 
Thanks for this reminder! +Sheryl Loch This conversation with +Karen Yankovich was REALLY good!
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