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Sherry Nouraini
Works at Captive Touch
Attended University of Toronto
4,227 followers|859,842 views
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Building your personal brand on LinkedIn: When is your when?

One final LinkedIn blog post before the end of they year

#linkedin #personalbranding #personalbrandingtips #Sandiego  
I know I said don't ask why, but let's review the "why" before getting to "when".Why build a personal brandOne thing about life everyone has to face at some point is this: all good things come to an end. That is why it is important to always have the end in mind, to have an exit strategy. Building a strong personal brand is an enduring and effective exit strategy: Build it once, use it forever. Let's see how that works: You are an entrepreneur, h...
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What do you do if people don't recognize  the value of your products or services, how do you communicate your value proposition?

Some conversations are difficult to have but they are worth having!

#Take5HOA   #Vlaueproposition   #communication  
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Well Deserved Malala! Can't express how happy I am about this!

#NobelPrize
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Well done Nobel Committee and as always, Malala. You can be involved in making Malala Day a massive global conversation for education. Add your name to this statement from Malala and her friends in Nigeria and ask your friends to join you: www.change.org/StrongerThan
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Sherry Nouraini

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Why traditional approach to the marketing funnel is not the best avenue  for social media marketing

World's shortest HOA #Take5HOA  is tacking this question on Monday in 5 just 5 minutes.  

Would love it if you joined the discussion!
 
"I want to use social media to market my business to as many people as I can": That's what I hear quite often

Here is the link for mobile viewers:  When in doubt about social media,, flip the funnel by Sherry Nouraini

This kind of approach to marketing via Social Media comes from years of using a funnel as a metaphor for how things should be done.  The traditional way of thinking is to herd as many people as you can down the wide open end of the funnel and hope that some of them would come out of the narrow end (convert).

I would argue that this line of thinking is not the best way to approach social media, and  I'll tell you why in 5 minutes on Monday.

Hope  you join the discussion and share your thoughts.

Here is a link to our community where we continue the discussion over the next week:

http://bit.ly/Take5Today

If you find these 5 minute shows useful, please share them with others who may be interested in the topic.

#Take5HOA   #socialmediamarketing   #socialmediatips   #socialmediastrategy   #marketingfunnel   #marketingtips  
This Hangout On Air is hosted by Captive Touch. The live video broadcast will begin soon.
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When in doubt about social media,, flip the funnel by Sherry Nouraini
Mon, October 6, 2014, 3:00 PM
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Fluff Metrics and how to avoid them

On #Take5HOA  we took on metrics that waste you time cause they don't add to your bottom line.

Enjoy and consider joining the conversation in our community

http://bit.ly/Take5Today

#socialmediameasurement   #socialmediametrics   #analytics   #socialmediatips  
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Have her in circles
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Facebook features that allow you to see all the status updates of your friends

#Facebook #facebooknewsfeed  
I've been meaning to write about all the different Facebook features that help users take control of the news feed, but I could not think of a good context. Without an interesting context, this article would otherwise be just an instruction manual, and who wants to read an instruction manual?
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UCSD Extension students rock it with creativity for their social media plan

Just finished a hangout with a group of my students. They presented their social media plan, such a nice job, look at these pictures and marvel at their creativity and detailed oriented approach!

#socialmediamarketing   #socialmediaeducation  
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A Book is a heart that only beats in the heart of another

Beautiful!

#Books #Reading #education #authors
"The object we call a book is not the real book, but its potential, like a musical score or seed." "Learning how to be a good reader is w
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this is  a catt tonıght  this garden  apartment   ı am doıng  chesse  ans mılk   put    but    ın   my not room because  this  room people very bad
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*So great to see +Leap to Success here, they do amazing things for women in domestic abuse situations!

#women
 
You can help spread hope during Domestic Violence Awareness month.
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It is no longer enough to be creative and outgoing.  Having analytical skills is a must in the modern world of data-driven marketing

#marketingtips   #datascience   #datadrivenmarketing  
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On World's Shortest HOA we will be talking about fluff metrics

When does a metric  become fluff metric and meaningless when it comes to adding to your bottom line.

Join me and find out on Monday at Noon PST. If you cannot make it and RSVP Maybe, I'll send you a link to the recording.

#socialmediametrics   #socialmediameasurement   #analytics   #take5HOA  
 
Likes, plus ones, comments, shares, re-pins, these could all be fluff metrics if you don't do things right

Social media has brought with it a sea of metrics that may or may not mean anything to your bottom line.  When these metrics don't mean anything for your bottom line they become fluff metrics.  As usual, I will tell you a real life example to illustrate what a fluff metric looks like and offer tips to avoid them, all in 5 minutes.  You can find time for that, can't you?

Please share this event if you know someone who maybe interested in the topic, also I'd be delighted if you joined our community

http://bit.ly/Take5Today

Here is a link for mobile viewers:

Fluff metrics and how to avoid them by Sherry Nouraini

#socialmediametrics   #analytics   #socialmediameasurement  
This Hangout On Air is hosted by Captive Touch. The live video broadcast will begin soon.
Q&A
Preview
Live
Fluff metrics and how to avoid them by Sherry Nouraini
Mon, September 22, 2014, 3:00 PM
Hangouts On Air - Broadcast for free

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Story
Tagline
Social media blogger, educator, and consultant. Biology instructor
Introduction
Bragging rights
Not into bragging, judge me from my updates
Work
Occupation
President at Captive Touch, Inc., Founder at Open Social Media Initiative, Instructor of marketing via Social Media at UCSD Extension, Instructor of Biology at San Diego City College
Skills
Social media strategy, social media education, social media management, copy writing, social media consulting
Employment
  • Captive Touch
    Founder/President, present
Basic Information
Gender
Female
Looking for
Networking
Relationship
Married
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