World's shortest HOA #Take5HOA is tacking this question on Monday in 5 just 5 minutes.
Would love it if you joined the discussion!
Here is the link for mobile viewers: When in doubt about social media,, flip the funnel by Sherry Nouraini
This kind of approach to marketing via Social Media comes from years of using a funnel as a metaphor for how things should be done. The traditional way of thinking is to herd as many people as you can down the wide open end of the funnel and hope that some of them would come out of the narrow end (convert).
I would argue that this line of thinking is not the best way to approach social media, and I'll tell you why in 5 minutes on Monday.
Hope you join the discussion and share your thoughts.
Here is a link to our community where we continue the discussion over the next week:
If you find these 5 minute shows useful, please share them with others who may be interested in the topic.
#Take5HOA #socialmediamarketing #socialmediatips #socialmediastrategy #marketingfunnel #marketingtips
Just finished a hangout with a group of my students. They presented their social media plan, such a nice job, look at these pictures and marvel at their creativity and detailed oriented approach!
#marketingtips #datascience #analytics #marketreports #marektingleaders
When does a metric become fluff metric and meaningless when it comes to adding to your bottom line.
Join me and find out on Monday at Noon PST. If you cannot make it and RSVP Maybe, I'll send you a link to the recording.
#socialmediametrics #socialmediameasurement #analytics #take5HOA
Social media has brought with it a sea of metrics that may or may not mean anything to your bottom line. When these metrics don't mean anything for your bottom line they become fluff metrics. As usual, I will tell you a real life example to illustrate what a fluff metric looks like and offer tips to avoid them, all in 5 minutes. You can find time for that, can't you?
Please share this event if you know someone who maybe interested in the topic, also I'd be delighted if you joined our community
Here is a link for mobile viewers:
Fluff metrics and how to avoid them by Sherry Nouraini
#socialmediametrics #analytics #socialmediameasurement
- University of Toronto
- Captive TouchFounder/President, present
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