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Sherrilynne Starkie
Works at Thornley Fallis Communications
Attended Algonquin College
Lives in Ottawa
771 followers|179,963 views
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Sherrilynne Starkie

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Six tips on building a strong #brand
 
Here are 6 tips for building a strong #brand that will increase your success of driving brand loyalty and commanding a premium.
A strong brand leads to customer loyalty and can enable a company to command a premium. In this article, we look at 6 tips to building a strong brand.
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My colleagues at Thornley Fallis have worked up this great #infographic  as a check list for content marketing success. 
 
Looking to optimize your #content   #marketing  ? A successful content marketing program requires more than creating compelling, useful content. While it can be tempting to rush to publish due to a tight deadline, remember to check that you’ve got all the bases covered to fully realize the power of your content
Check out this handy infographic for a list of ten things you should do before publishing content.
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I've been enjoying reading the +Ottawa Citizen morning forecasts lately.  Have you noticed them? 
 
Who would have thought that the daily newspaper in a government town would take risks (albeit calculated ones) to engage readers, attract new audiences and remain relevant? #marketing   #media   #clickbait   #ottawa  
Who would have thought that the daily newspaper in a government town would take risks (albeit calculated ones) to engage readers and remain relevant.
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I've just noticed that it's my blog's birthday.  It's nine years old. Almost 1200 posts. http://sherrilynnestarkie.com/
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Just when you are getting used to the Millennials, along comes Generation Z. #marketing  
 
At the older end of the Gen Z spectrum, members are entering college and the workforce. The younger ones are highly influential on their parents’ buying decisions. Called the “holy grail for brands” by #Marketing Magazine, Gen Z is a major consumer group and one not to be overlooked.
Called the “holy grail for brands” by Marketing Magazine, Generation Z is a major consumer group and one not to be overlooked. Here are six tips on how to market to this highly-coveted demographic.
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Our Algonquin College intern took a looks at #Google   #Analytics  for Apps, on the Thornley Fallis blog. 
 
A short review of #Google   #Analytics  for apps. 
Google Analytics for Mobile Apps provides communicators with the tools to understand user trends, behaviours and preferences.
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Sherrilynne Starkie

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Thinking about working with a PR agency?  Here's five things you should know about getting the most out of the relationship. 
 
Finding the right communications firm that meshes with your business can be a challenge. What does an agency do? Who works on the team? And what do they offer? Here are five things to know about working with the right communications firm to achieve success. #pr   #publicrelations  
Finding a communications firm that meshes with your business can be a challenge. Here are five things to know about working with the right agency.
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Best Practices in Communicating Change from @IABCOttawa Feat @carolinekealey‪#‎ottawa‬ ‪#‎pr‬
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Important #PR agency lesson: A hungry man is a crabby man. Feed or avoid.
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In this short post I look at some interesting metrics to evaluate the impact of video content.   #facebook   #advertising  
 
This survey's findings are important for brands and organizations using video as part of a content #marketing campaign, especially paid or sponsored #content. #facebook   #advertising  
Three seconds can make a difference when it comes to video in content marketing according to a recent Neilson study for Facebook.
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My colleague April Gibson wrote this great review on a #LinkedIn alternative. 
 
By analyzing email data including contact information, dates and the number of times a user corresponds with a connection, #Conspire aims to help users build a professional network that actually has value.
Conspire a new professional networking site uses data analytics collected from users’ email to create an online network based on meaningful connections
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I totally loved the way #IABC  present a preview of the new brand at the recent IABC Leadership Institute conference in #Orlando   #branding  
 
#IABC's new logo is a circle with the letters IA over BC in the centre. The letters are cut out of the circle. The circle emphasizes IABC’s global focus and indicates a sense of community. The modern font lends a contemporary feel and leaving the colour choice to the user provides flexibility to chapters to express a local brand. #branding #design 
IABC provided a sneak peek of its new brand to leaders from around the globe.
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People
Have her in circles
771 people
BG Movies Movies's profile photo
saby oberoi's profile photo
Kelvin Shaw's profile photo
Jessica Knotts's profile photo
Krrish Naa's profile photo
DIL GURUNG's profile photo
Rants n' Rascals (jpsrants)'s profile photo
Clive Jordan's profile photo
Kelsie Fraser's profile photo
Work
Occupation
Communicator, Writer, PR, Social Media
Employment
  • Thornley Fallis Communications
    Vice President, 2011 - present
  • PDMS Limited
    Social Media Consultant, 2010 - 2011
  • Comysm Limited
    Director
  • Ignition Strategic Public Relations
    COO
  • AIMM Ltd (now sequel)
    Account Director
  • The Reputation Managers (formerly Datanews)
    Editor
  • AECL
    Writer
  • Strive Public Relations
    Owner, 2005 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ottawa
Previously
Isle of Man - Ottawa - Bedfordshire - Washington DC - Pembroke
Story
Tagline
Professional communicator
Introduction
A PR, social media, marketing consultant with 20 years' experience working for a broad range of clients across industry, both in the private and public sectors. 

A recognised expert in social media, Sherrilynne is a well-known newspaper columnist, blogger and a public speaker. She was the founder of the Isle of Man’s Social Media Club and is on Twitter’s PR top 100 according to TweetLevel. She is an account director at Thornley Fallis Communications in Ottawa.

Bragging rights
Lived in four national capitals, so far.
Education
  • Algonquin College
  • AY Jackson
  • Merivale High School
Basic Information
Gender
Female
Other names
Diffin
We just held my daughter's wedding at the Palace. The hall was beautiful, facilities were fine and food was very very good. The service was a bit iffy though from the time of booking. Support before the event was lacking and serving staff on the day were cranky. But all in all, the wedding was a huge success and we'll have good memories of the day.
Appeal: Very GoodFacilities: ExcellentService: Poor - Fair
Public - 2 years ago
reviewed 2 years ago
Everyone in our party of six loved their food. It was tasty, plentiful and genuine European cuisine. The service was warm and friendly. The only disappointment was that the Bulgarian wine was off the menu.
Public - 6 years ago
reviewed 6 years ago
3 reviews
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Well the fish was great. But members of our party that ordered something other than fish & chips were disappointed. Roasties were undercooked and the scotch eggs were like hard rubber balls, virtually inedible. I'll stick to the fish in future.
Public - 6 years ago
reviewed 6 years ago