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Sherrilynne Starkie
Works at Thornley Fallis Communications
Attended Algonquin College
Lives in Ottawa
844 followers|183,148 views
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Sherrilynne Starkie changed her profile photo.

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My new profile pic thanks to #IABCOttawa
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The big launch is no longer the start of a campaign, it's a major milestone in a continuing journey. #pr   #agile   #marketing  
When it comes to agile communications, PR pros can learn a lot from our colleagues in the IT department. Sherrilynne Starkie has more.
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Here's a lovely holiday wrap up for #content   #marketers  from +Thornley Fallis 
We have wrapped up our most popular blog posts of 2015 to give you a helpful quick read for over the holiday break, and a page we recommended you bookmark so you can keep coming back in the New Year.
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Have I mentioned how glad I am this guy came to work with us?
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This is a hugely important trend; it’s a seismic shift for public relations practitioners who have traditionally focused exclusively on building awareness via earned media coverage and have left ad agencies to handle media buys. Today’s smart PR pros are well versed in the three categories of media: paid, owned and earned. Knowing when to leverage the power of channel via paid, how to create dynamic content in a controlled environment and how to earn audience engagement are table stakes in today’s digital environment. 
Rather modest budgets, employed wisely in paid media, can be used for precision targeting and results in often dramatically successful PR.
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I'm honoured to featured on the +SpinSucks Inquisition today!
On the Spin Sucks Inquisition this week sits Sherrilynne Starkie. She is EVP for Thornley Fallis in Canada, communicator, qualified skipper, and good friend.
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Sherrilynne Starkie

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My colleague +Terry Fallis shares his view on why having spokes people media trained is now more important than ever. 
 
So against a backdrop of rapid and constant change, is there still a place for helping clients perform effectively in media interviews? As you might have expected, my answer is an emphatic “Yes” provided the training reflects the current landscape and is rooted in the latest and greatest advances in our understanding of effective communications. #pr  #media
The Internet and the emergence of social and digital media have shaken the foundations of old school media and the fallout continues.
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by my colleague +Spencer Callaghan 
 
For all #media industry professionals, it’s disheartening to see the role of #journalists reduced to assembly line workers stuffing content down different coloured pipes. Our colleagues in the newsrooms deserve better than that and so do our clients. #pr  
As communications professionals, we like to control the message. However, having fewer media voices, perspectives and channels hurts everyone.
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Now brands can reach logged out #twitter  users.  #socialmedia #contentmarketing 
Twitter is boosting reach for sponsored content to include users not logged in.
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Oxford Dictionaries picked an emoji as the word of the year.  What do you think about that?  #writing #PR #woty
Word of the Year: Emojis work across all languages and cultures and are understood by Millennials and Boomers alike.
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Whether you’re creating your first episode or looking to revamp an existing show, here are five essential elements of a perfect #podcasthttps://thornleyfallis.com/five-elements-perfect-podcast/
Whether you’re creating your first episode or looking to revamp an existing show, here are five essential elements of a perfect podcast.
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People
Have her in circles
844 people
Chris Neil's profile photo
Sheila Gallant-Halloran's profile photo
sharapova patal's profile photo
Hessie Jones's profile photo
LeeEllen Carroll's profile photo
Susan Ovington's profile photo
Dale Elliott's profile photo
Andy Sparks's profile photo
Maison Printaniere's profile photo
Work
Occupation
Communicator, Writer, PR, Social Media
Employment
  • Thornley Fallis Communications
    Vice President, 2011 - present
  • PDMS Limited
    Social Media Consultant, 2010 - 2011
  • Comysm Limited
    Director
  • Ignition Strategic Public Relations
    COO
  • AIMM Ltd (now sequel)
    Account Director
  • The Reputation Managers (formerly Datanews)
    Editor
  • AECL
    Writer
  • Strive Public Relations
    Owner, 2005 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ottawa
Previously
Isle of Man - Ottawa - Bedfordshire - Washington DC - Pembroke
Story
Tagline
Professional communicator
Introduction
A PR, social media, marketing consultant with 20 years' experience working for a broad range of clients across industry, both in the private and public sectors. 

A recognised expert in social media, Sherrilynne is a well-known newspaper columnist, blogger and a public speaker. She was the founder of the Isle of Man’s Social Media Club and is on Twitter’s PR top 100 according to TweetLevel. She is an account director at Thornley Fallis Communications in Ottawa.

Bragging rights
Lived in four national capitals, so far.
Education
  • Algonquin College
  • AY Jackson
  • Merivale High School
Basic Information
Gender
Female
Other names
Diffin
We just held my daughter's wedding at the Palace. The hall was beautiful, facilities were fine and food was very very good. The service was a bit iffy though from the time of booking. Support before the event was lacking and serving staff on the day were cranky. But all in all, the wedding was a huge success and we'll have good memories of the day.
Appeal: Very GoodFacilities: ExcellentService: Poor - Fair
Public - 3 years ago
reviewed 3 years ago
Everyone in our party of six loved their food. It was tasty, plentiful and genuine European cuisine. The service was warm and friendly. The only disappointment was that the Bulgarian wine was off the menu.
Public - 7 years ago
reviewed 7 years ago
3 reviews
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Well the fish was great. But members of our party that ordered something other than fish & chips were disappointed. Roasties were undercooked and the scotch eggs were like hard rubber balls, virtually inedible. I'll stick to the fish in future.
Public - 7 years ago
reviewed 7 years ago