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Sherrilynne Starkie
Works at Thornley Fallis Communications
Attended Algonquin College
Lives in Ottawa
779 followers|180,621 views
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Sherrilynne Starkie

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Hmm What's #Twitter doing to DM? Will it encourage spam? Where do advertisers fit in? 
 
#Twitter's made some changes to please investors and attract users. But what do these changes mean for #marketers? 
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Sherrilynne Starkie

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Excellent news!  Tweets are now going be indexed by #Google
 
#Google and #Twitter have just unveiled the details of their partnership announced in February, confirming that the two formerly estranged companies now believe they are stronger together.
The new deal gives Google full access to the Twitter ‘firehose’, bringing real-time Twitter content to Google search results.
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Thinking about working with a PR agency?  Here's five things you should know about getting the most out of the relationship. 
 
Finding the right communications firm that meshes with your business can be a challenge. What does an agency do? Who works on the team? And what do they offer? Here are five things to know about working with the right communications firm to achieve success. #pr   #publicrelations  
Finding a communications firm that meshes with your business can be a challenge. Here are five things to know about working with the right agency.
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Sherrilynne Starkie

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Best Practices in Communicating Change from @IABCOttawa Feat @carolinekealey‪#‎ottawa‬ ‪#‎pr‬
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Important #PR agency lesson: A hungry man is a crabby man. Feed or avoid.
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I've just noticed that it's my blog's birthday.  It's nine years old. Almost 1200 posts. http://sherrilynnestarkie.com/
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Just when you are getting used to the Millennials, along comes Generation Z. #marketing  
 
At the older end of the Gen Z spectrum, members are entering college and the workforce. The younger ones are highly influential on their parents’ buying decisions. Called the “holy grail for brands” by #Marketing Magazine, Gen Z is a major consumer group and one not to be overlooked.
Called the “holy grail for brands” by Marketing Magazine, Generation Z is a major consumer group and one not to be overlooked. Here are six tips on how to market to this highly-coveted demographic.
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Sherrilynne Starkie

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Get'em while their hot! Free white paper for content marketers.  Download yours now! 
 
Hey!  Here's our new #free #contentmarketing white paper chock full of tips and useful information. Download your copy now! 
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Six tips on building a strong #brand
 
Here are 6 tips for building a strong #brand that will increase your success of driving brand loyalty and commanding a premium.
A strong brand leads to customer loyalty and can enable a company to command a premium. In this article, we look at 6 tips to building a strong brand.
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My colleagues at Thornley Fallis have worked up this great #infographic  as a check list for content marketing success. 
 
Looking to optimize your #content   #marketing  ? A successful content marketing program requires more than creating compelling, useful content. While it can be tempting to rush to publish due to a tight deadline, remember to check that you’ve got all the bases covered to fully realize the power of your content
Check out this handy infographic for a list of ten things you should do before publishing content.
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I've been enjoying reading the +Ottawa Citizen morning forecasts lately.  Have you noticed them? 
 
Who would have thought that the daily newspaper in a government town would take risks (albeit calculated ones) to engage readers, attract new audiences and remain relevant? #marketing   #media   #clickbait   #ottawa  
Who would have thought that the daily newspaper in a government town would take risks (albeit calculated ones) to engage readers and remain relevant.
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In this short post I look at some interesting metrics to evaluate the impact of video content.   #facebook   #advertising  
 
This survey's findings are important for brands and organizations using video as part of a content #marketing campaign, especially paid or sponsored #content. #facebook   #advertising  
Three seconds can make a difference when it comes to video in content marketing according to a recent Neilson study for Facebook.
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People
In her circles
851 people
Have her in circles
779 people
Shawna Tregunna's profile photo
Paul Watson's profile photo
David Stoddart's profile photo
Mark Hudson's profile photo
DIL GURUNG's profile photo
Afzal Ahmed's profile photo
Derek Richardson 'TheBandit''s profile photo
Marielle Quinton's profile photo
Rita Rich's profile photo
Work
Occupation
Communicator, Writer, PR, Social Media
Employment
  • Thornley Fallis Communications
    Vice President, 2011 - present
  • PDMS Limited
    Social Media Consultant, 2010 - 2011
  • Comysm Limited
    Director
  • Ignition Strategic Public Relations
    COO
  • AIMM Ltd (now sequel)
    Account Director
  • The Reputation Managers (formerly Datanews)
    Editor
  • AECL
    Writer
  • Strive Public Relations
    Owner, 2005 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ottawa
Previously
Isle of Man - Ottawa - Bedfordshire - Washington DC - Pembroke
Story
Tagline
Professional communicator
Introduction
A PR, social media, marketing consultant with 20 years' experience working for a broad range of clients across industry, both in the private and public sectors. 

A recognised expert in social media, Sherrilynne is a well-known newspaper columnist, blogger and a public speaker. She was the founder of the Isle of Man’s Social Media Club and is on Twitter’s PR top 100 according to TweetLevel. She is an account director at Thornley Fallis Communications in Ottawa.

Bragging rights
Lived in four national capitals, so far.
Education
  • Algonquin College
  • AY Jackson
  • Merivale High School
Basic Information
Gender
Female
Other names
Diffin
We just held my daughter's wedding at the Palace. The hall was beautiful, facilities were fine and food was very very good. The service was a bit iffy though from the time of booking. Support before the event was lacking and serving staff on the day were cranky. But all in all, the wedding was a huge success and we'll have good memories of the day.
Appeal: Very GoodFacilities: ExcellentService: Poor - Fair
Public - 3 years ago
reviewed 3 years ago
Everyone in our party of six loved their food. It was tasty, plentiful and genuine European cuisine. The service was warm and friendly. The only disappointment was that the Bulgarian wine was off the menu.
Public - 6 years ago
reviewed 6 years ago
3 reviews
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Map
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Well the fish was great. But members of our party that ordered something other than fish & chips were disappointed. Roasties were undercooked and the scotch eggs were like hard rubber balls, virtually inedible. I'll stick to the fish in future.
Public - 6 years ago
reviewed 6 years ago