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Sherrilynne Starkie
Works at Thornley Fallis Communications
Attended Algonquin College
Lives in Ottawa
762 followers|179,088 views
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In this short post I look at some interesting metrics to evaluate the impact of video content.   #facebook   #advertising  
 
This survey's findings are important for brands and organizations using video as part of a content #marketing campaign, especially paid or sponsored #content. #facebook   #advertising  
Three seconds can make a difference when it comes to video in content marketing according to a recent Neilson study for Facebook.
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Just when you are getting used to the Millennials, along comes Generation Z. #marketing  
 
At the older end of the Gen Z spectrum, members are entering college and the workforce. The younger ones are highly influential on their parents’ buying decisions. Called the “holy grail for brands” by #Marketing Magazine, Gen Z is a major consumer group and one not to be overlooked.
Called the “holy grail for brands” by Marketing Magazine, Generation Z is a major consumer group and one not to be overlooked. Here are six tips on how to market to this highly-coveted demographic.
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Our Algonquin College intern took a looks at #Google   #Analytics  for Apps, on the Thornley Fallis blog. 
 
A short review of #Google   #Analytics  for apps. 
Google Analytics for Mobile Apps provides communicators with the tools to understand user trends, behaviours and preferences.
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Sherrilynne Starkie

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 #pr
 
People are using social media to voice complaints about brands. How are your dealing with this very public negativity?   #pr  
 
Despite best intentions, mistakes do happen and in our ultra-connected world sometimes even the smallest mistakes seem too large to overcome. When you consider that the average #Facebook user has 338 friends, you quickly realize how just one post sharing a negative consumer review, can have a significant effect on a business’ #reputation. If your company has recently received some negative feedback through social media there is no need to panic, with some quick and meaningful action and a little common sense, there is no reason why you can’t turn things around.

Here are a few tips on how to deal with negative customer feedback on social media.
Mistakes happen and in our ultra-connected world even the smallest mistakes seem large. If your company received some negative feedback through social media
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Sherrilynne Starkie

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We're hiring in our #Ottawa  office. We need a Bilingual Account Coordinator.  Is it you? 
Sign up for LinkedIn - it's free. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
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#Facebook’s new search allows users to find old posts, posts from friends and posts that have been shared with them.
 
More than a year in the works, #Facebook has just launched a search function that enables users to retrieve posts, videos or photos.  
More than a year in the works, the social network has just launched a search function that enables users to retrieve posts, videos or photos.
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Sherrilynne Starkie

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I've just noticed that it's my blog's birthday.  It's nine years old. Almost 1200 posts. http://sherrilynnestarkie.com/
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My colleague April Gibson wrote this great review on a #LinkedIn alternative. 
 
By analyzing email data including contact information, dates and the number of times a user corresponds with a connection, #Conspire aims to help users build a professional network that actually has value.
Conspire a new professional networking site uses data analytics collected from users’ email to create an online network based on meaningful connections
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I totally loved the way #IABC  present a preview of the new brand at the recent IABC Leadership Institute conference in #Orlando   #branding  
 
#IABC's new logo is a circle with the letters IA over BC in the centre. The letters are cut out of the circle. The circle emphasizes IABC’s global focus and indicates a sense of community. The modern font lends a contemporary feel and leaving the colour choice to the user provides flexibility to chapters to express a local brand. #branding #design 
IABC provided a sneak peek of its new brand to leaders from around the globe.
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I feel a bit uneasy about #Twitter's new private conversations feature.  Could it change the whole #Twitter  experience? 
 
#Twitter has just announced the introduction of a new feature: Private Conversations and it just might be a game changer.

The group function lets users start conversations with their followers and all participants are not required to be following one another to take part.

Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification.

Some see #transparency as being one of the key defining attributes of Twitter. Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful.
How will taking formerly open conversations behind closed doors change the Twitter experience? Will private conversations become a constant stream of spam?
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#Storytelling: The overarching goal is always to create or strengthen a connection with audience members whether they are customers, suppliers, employees, potential recruits or any important people.
 
In business, the purpose of stories isn’t entertainment; each story has a specific goal or a desired outcome. Sometimes it’s a sale, but not usually. Overtly commercial stories aren’t usually compelling enough to capture the attention of people.
https://thornleyfallis.ca/storytelling-businesses-brands/
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Sherrilynne Starkie

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If you are not listening to this excellent Canadian PR podcast, you should be.
 
 Is #PR is in an ideal position to bridge the gap between journalistic decision makers and the way algorithms pick content? #fir #podcast #canada  
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People
Have her in circles
762 people
Felipe Kurpiel's profile photo
Peter Whitehead's profile photo
Vanessa Cameron's profile photo
Mark Hudson's profile photo
Kristie Wells's profile photo
Maranda Carvell's profile photo
Amanda DeGrace's profile photo
Paul Watson's profile photo
Surviving Girl's profile photo
Work
Occupation
Communicator, Writer, PR, Social Media
Employment
  • Thornley Fallis Communications
    Vice President, 2011 - present
  • PDMS Limited
    Social Media Consultant, 2010 - 2011
  • Comysm Limited
    Director
  • Ignition Strategic Public Relations
    COO
  • AIMM Ltd (now sequel)
    Account Director
  • The Reputation Managers (formerly Datanews)
    Editor
  • AECL
    Writer
  • Strive Public Relations
    Owner, 2005 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ottawa
Previously
Isle of Man - Ottawa - Bedfordshire - Washington DC - Pembroke
Story
Tagline
Professional communicator
Introduction
A PR, social media, marketing consultant with 20 years' experience working for a broad range of clients across industry, both in the private and public sectors. 

A recognised expert in social media, Sherrilynne is a well-known newspaper columnist, blogger and a public speaker. She was the founder of the Isle of Man’s Social Media Club and is on Twitter’s PR top 100 according to TweetLevel. She is an account director at Thornley Fallis Communications in Ottawa.

Bragging rights
Lived in four national capitals, so far.
Education
  • Algonquin College
  • AY Jackson
  • Merivale High School
Basic Information
Gender
Female
Other names
Diffin
We just held my daughter's wedding at the Palace. The hall was beautiful, facilities were fine and food was very very good. The service was a bit iffy though from the time of booking. Support before the event was lacking and serving staff on the day were cranky. But all in all, the wedding was a huge success and we'll have good memories of the day.
Appeal: Very GoodFacilities: ExcellentService: Poor - Fair
Public - 2 years ago
reviewed 2 years ago
Everyone in our party of six loved their food. It was tasty, plentiful and genuine European cuisine. The service was warm and friendly. The only disappointment was that the Bulgarian wine was off the menu.
Public - 6 years ago
reviewed 6 years ago
3 reviews
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Well the fish was great. But members of our party that ordered something other than fish & chips were disappointed. Roasties were undercooked and the scotch eggs were like hard rubber balls, virtually inedible. I'll stick to the fish in future.
Public - 6 years ago
reviewed 6 years ago