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Sheri Poulson (CUA)
Attended Iowa State University
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Sheri Poulson (CUA)

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Oh so true!
 
If you're feeling overwhelmed, these phrases will only make it worse.
The power of words is never more evident to me than when I’m working with a client or team and the language turns negative: The boss is difficult. The workloads are unmanageable...
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Websites should be managed on the principle of self-service, and the key driver of self-service is time. “The amount of time that consumers are spending waiting in lines at fast-food drive-thru windows is getting longer, not shorter, mostly due to the growing complexity of new products that the ...
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Interesting article. Remember it's about your customers; not you.
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Deeper Understanding: Stories, Observations, and Insights  vía @uxmatters
Have you ever been on a project where you conducted user interviews and got some answers, but didn't know why you were asking specific questions, what the answers meant, or how they really related to a business? Have you felt like you were checking off questions, but not gaining any real value?
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As someone who has been in the user experience domain for a loooooong time, I have had lots of conversations with many different executives. Most of the time, these execs knew h...
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Remember how important it is to understand your audience and what their needs are.
As a result of focusing on people's top tasks (what people really need) and helping them do what they needed to do as quickly and easily as possible, the Norwegian Cancer Society has seen a: 70% increase in one-time donations; 88% increase in monthly donors registered; 164% increase in members ...
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Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter -- http://mklnd.com/Hwp6kE
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Interesting perspective.
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People
Work
Skills
User experience, usability, information architecture, content strategy, digital marketing, social media, prototyping/wire frames
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Other profiles
Story
Tagline
Web information architecture, usability, SEO & social media are a few of my favorite things.
Introduction
Experience in content strategy, information architecture, SEO, web design and usability.
Bragging rights
Certified Usability Analyst, Masters degree in HCI
Education
  • Iowa State University
    Masters in Human Computer Interaction, 2009 - 2012
  • Drake University
    BS in Psychology, Minor in Business, 1988 - 1992