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Sheri Candler
2,533 followers -
Creators should have a direct connection to their audience.
Creators should have a direct connection to their audience.

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Some surprising news out of TIFF this morning. Less programming means less films will be chosen. 

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It would have been helpful to know their spend, but here's the growth chart. Interesting to note that John Legend sends more social traffic than Gosling or Stone for LaLaLand...a good note when choosing your cast. 

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Who makes more, the cinema or the distributor, in box office splits? It depends. Read on the learn how the profit waterfall works. 

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This advice is true of any kind of marketing...it doesn't start with the poster or trailer. "any campaign must start with the brand story, the emotion you are trying to create and a clear sense of what you want the target audience to think, feel or do after their experience." 

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"There are three major film markets in the year: EFM (held in February), Cannes (May) and the AFM (November). These are regarded as the ‘Big Three’. What's the difference between a film market and a film festival? Read on. +Stephen Follows

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"We’ve found that to be truly effective on social media, you need a combination of paid and organic content. But how can you be sure that your paid campaigns are generating the most possible value?" #socialmedia #digitalmarketing

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Personally, I am a cord cutter who uses Roku/Sling and has Amazon, Netflix and Hulu (all still cheaper than a monthly cable subscription). Does this change your strategy on where to sell rights to your film? 
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