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Sheri Candler
Works at KCETLinkTV
Lived in Russia, United Kingdom, Alabama, Virginia
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Sheri Candler
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Discussion  - 
 
So much for sending your own press releases to invite a NYT review..."The Times will almost certainly continue to critique major films, prominent specialty titles and Oscar contenders, but the paper’s decision is bad news for some smaller arthouse distributors and VOD companies who rely on a review in the paper of record to raise a film’s profile." #filmmarketing  
The New York Times is changing its film review policies, with the paper telling distributors this week that it can no longer guarantee its critics will weigh in on every film that screens in the ci...
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The over abundance of films in the industry today shows that every indie needs to work harder to produce better films that have captivating stories and good production values.
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Sheri Candler
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 Europe remains depressed by eroding ancillary markets. #filmsales   #cannes2015  
Five years ago, the business at Cannes was powered by movies selling out worldwide, and U.S. distribution sales were something of a sideshow. Now it’s the U.S. and China driving the business forwar...
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Question: If US productions become more expensive for Europe, will European buyers purchase more European or World cinema?
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Sheri Candler
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"Looking at movies released after 1/1/2000 and budgeted between $1-$50m, I ended up with a list of 151 films with over 400% ROI." 
After I published the post on the blockbuster strategy, Scott Myers at GITS put in a request for a deeper dive into middle budget movies, so I thought I'd take a closer look at what successful mid (and low) budget movies have in common. Why do we care about these mid-budget movies?
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Sheri Candler
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The industry may be crying about this, but consumers aren't. How do you feel about the Digital Single Market? #digitaldistribution  
“Nightmare” and “disruption” are some of the more polite words industryites are using to describe the European Commission’s looming plan to apply its digital market strategy to film and TV programs...
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Sheri Candler
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This year, the Cannes selection committee received 4,550 short films – 1,000 more than in 2014 – from over 100 countries. The 2015 Short Films Competition comprises nine films--2 of which are from the UK, none of which are from the US.

When you say your short film is "playing Cannes," this is the line up that matters. 
Festival de Cannes 2015:    The announcement of the 2015 Official Selection will begin with the short films In Competition and the Cinéfondation Selection, in the run-up to the press conference for the 68th Festival. . . . All the latest from the Festival de Cannes on the official website
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It would only be interesting to other filmmakers, so if it is a very niche audience you want to reach, then sure. 
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Sheri Candler
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If you are interested in learning more about numbers, such as how much is an independent film worth in the market, what are the usual splits with middlemen, how much might you need to distribute for yourself...Read on. #digitaldistribution   
Getting distribution for your movie is more important than getting it made. Is there a way improve your side of the distribution equation? Yes there is.
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Thanks for the share +Sheri Candler .  Leipzig definitely has that executive perspective.  He is familiar working with films that get made for $400,000 and have prominent festival play.  Hopefully the über independent filmmaker who is making their $2,000 film can manage their expectations or understand the need to level up and work with other partners to break into this playing field that Adam writes about.
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Sheri Candler
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Discussion  - 
 
REAL distribution numbers from filmmakers, not from sales agents and distributors (who are often talking about their own revenue, not that of the creator). #filmdistribution  
Jon Reiss discusses distribution models, and studies the data behind four filmmakers’ most recent releases. Real numbers from real filmmakers.
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Hell, I made an independent movie in 2009 with 25 of the smartest minds on this planet and still haven't got a distributor, or a viewing on any TV channel. Yeh, I submitted to Cannes, Sundance, etc..meanwhile, I upped it to Amazon, where it got hacked to the tune of 100,000+ downloads while my total online sales are like $1000. It has been successfully screened at several festivals, but that's been me gifting them. The movie cost a few hundred grand (in $) to make. Anyone out there? lol -  http://cognitionfactor.net
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Sheri Candler
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Discussion  - 
 
Just so you know...I am not sure why they are heralding the rise of Netflix and Amazon though. One company+ 40 territories sold in one deal= less need for so many of these sales agents or a film market like Cannes.
While there are sure to be some sales of buzzy film titles lighting up Cannes, there’s an ominous cloud hanging over this year’s market: the currency crisis in Europe and Russia. As a result, the f...
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I agree
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Sheri Candler
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Discussion  - 
 
“The aim of the Digital Single Market is to tear down regulatory walls and finally move from 28 national markets to a single one...ending “unjustified geo-blocking,” said the commission’s announcement. #Europeandigitaldistribution  
The European Commission announced 16 steps Wednesday to help Europe embrace the digital revolution and open up more digital opportunities for businesses. Though the commission has assured that the ...
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BUT, it means giving up the minimum guarantees country by country that was the bread and butter of an international sales agent's business.
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Sheri Candler
owner

Discussion  - 
 
Is anyone here interested in learning REAL numbers for the release of independent documentaries? +Jon Reiss got you covered. 
Jon Reiss discusses distribution models, and studies the data behind four filmmakers’ most recent releases. Real numbers from real filmmakers.
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Sheri Candler
owner

Discussion  - 
 
"Whedon tells the WSJ that he actually made more money from his self-produced Dr. Horrible’s Sing-A-Long blog, a musical that premiered on the internet, than he did from The Avengers."
You might think that director Joss Whedon took a record-setting paycheck for director Marvel’s [...]
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IP ownership or a proportion and how income is calculated is the name of the game. If you get a percentage of all the IP that is an improvement on licensing access.
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Sheri Candler
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Discussion  - 
 
Finally, the drop off in cinema audience has been noted by the bigger chains. If they are noticing, I can imagine what the smaller guys are feeling. 
The box office may be booming, but the kids are not all right. That was the takeaway from the kickoff to CinemaCon, the exhibition industry confab that began Monday in Las Vegas. Disney distributio...
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Interesting discussions in the comment sections of Variety. Someone made a good analogy that the music business is surviving without record stores and so too could the movie industry without theater exhibitors. 
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Story
Tagline
Creators should have a direct connection to their audience.
Introduction
Uses online tools to find, cultivate and analyze audience engagement. A thought leader with the reputation as the “go to person” for information on the changing landscape of media.
Bragging rights
co authored the books "Selling Your Film Without Selling Your Soul" and "Selling Your Film Outside the US"
Work
Occupation
Social Media/Community Editor
Skills
online marketing, niche publicity outreach, community outreach, audience research, social media, content marketing
Employment
  • KCETLinkTV
    2014 - present
  • Sheri Candler Marketing and Publicity
    Marketing consultant for low budget films, 2009 - 2014
  • The Film Collaborative
    Director of Digital Marketing Strategy, 2012 - 2014
Basic Information
Gender
Female
Sheri Candler's +1's are the things they like, agree with, or want to recommend.
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