Profile

Cover photo
Verified name
Sheri Candler
Works at The Film Collaborative
Lived in Russia, United Kingdom, Alabama, Virginia
1,893 followers|165,568 views
AboutPostsPhotos+1's

Stream

 
If the plan for your documentary or feature is to partner with a charity or cause to broaden exposure, you had better contact them early in the filmmaking process..

"Large organizations like Amnesty or Human Rights Watch have their own media staff and want films to be tied in so closely with their current initiatives. A film with a slightly different message has a hard time to get buy-in after the film has already been completed. "
We spoke to several documentary filmmakers who have recently made films with the intent of sparking awareness and change in viewers.
1
Add a comment...

Sheri Candler

Shared publicly  - 
1
Elizabeth Frazier's profile photo
 
I think you're right about it being a Onion-type piece.  I don't see those quotes showing up anywhere else...thank God.
Add a comment...

Sheri Candler
owner

Discussion  - 
 
Define what success would be for you.. it is very important. Most of the time, your first (or second, or third) film will not be financially successful, but there are other forms of success.

"I realized that I needed to redefine success for the film and for myself. At my core, what I really wanted was to make a good film. But what good is a film that no one sees? I decided that a premiere with a happy audience and a modest form of distribution would be enough for me to move on and not feel like I’d wasted time."
When filmmakers dream, we dream big. And why not? Shoot for the stars, and hell, you might just get one to act in your next movie. While not every filmmaker
2
Jennifer Fischer's profile photo
 
I think we need more realistic stories out there about the independent filmmaking process and we definitely need to redefine success. Thanks for sharing this. 
Add a comment...

Sheri Candler
owner

Discussion  - 
 
Surprised and pleased to see one film in this line up that was partially funded on Kickstarter, by a first time director, that doesn't appear to have big names, alumni ties or a distributor attached ahead of the festival.
David Cronenberg, Atom Egoyan and Xavier Dolan lead a strong Canadian contingent in the 67th festival competition.
2
Sheri Candler's profile photoJennifer Fischer's profile photo
2 comments
 
it is rare...whenever a young, newbie filmmaker tells me they are submitting their film to Cannes...I just smile and say good luck
Add a comment...

Sheri Candler
owner

Discussion  - 
 
Any Dutch or Northern European filmmakers here? Come spend time with me and my friends +Ted Hope and Wendy Bernfeld (among others) for this special week devoted to all things digital filmmaking

"A week long program of master classes, project sessions and screenings will take place at Binger Filmlab in Amsterdam. June 10-14"
1
Add a comment...
Have her in circles
1,893 people
Tommy Weir's profile photo
Randy Finch's profile photo

Sheri Candler

Shared publicly  - 
 
Investors pouring millions into the platforms that facilitate #crowdfunding. "There's absolutely money to be made in crowdfunding via commissions"
Is there really much return on a crowdfunding startup like Crowdtilt or Patreon? The answer might surprise you.
1
Add a comment...

Sheri Candler
owner

Discussion  - 
 
You want to know what the underside of film publicity looks like? Read this...it isn't cheap either 
1
Add a comment...

Sheri Candler
owner

Discussion  - 
 
“All that anyone sees is the final product and there’s almost a romantic illusion about how you got there. When we first put up something--these stories suck.”

There's a lot of this in film.
He's led the innovative animation giant to create 14 No. 1 movies. Here, Pixar's Ed Catmull shares why your first ideas should suck, how anyone at the...
3
1
Damian Hoskin's profile photo
Add a comment...

Sheri Candler
owner

Discussion  - 
 
for those researching #crowdfunding  by looking at the most recent successful projects and what their impact has been 
Crowdsourced success from Amanda Palmer, Veronica Mars and Double Fine Adventure to Pebble, Ouya and Oculus Rift. By Stuart Dredge
3
Add a comment...
 
Outreach and building relationships with influencers is necessary but slow work. This article explains a little bit more about this and why you can't just find ppl with big social followings and demand they share your promotional messages.

The best results are achieved not when you pretend to like them so they will do something for you, but when you really do like them and want to have that ongoing relationship.
On the "Magnet Minute," Amy Schmittauer talks about online influencers and how to reach out to them in an effort to widen your digital audience.
1
1
Sheri Candler's profile photoBryan Tosh's profile photoJennifer Fischer's profile photoJoe Orlandino's profile photo
4 comments
 
So true.
Add a comment...
People
Have her in circles
1,893 people
Tommy Weir's profile photo
Randy Finch's profile photo
Work
Occupation
Marketing advice and implementation for independent films. I consult, teach and work with the marketing of independent films.
Skills
online marketing, niche publicity outreach, community outreach, audience research, social media, content marketing
Employment
  • The Film Collaborative
    Director of Digital Marketing Strategy, 2012 - present
  • Sheri Candler Marketing and Publicity
    Marketing consultant for low budget films, 2009 - present
Basic Information
Gender
Female
Story
Tagline
Dedicated to seeing that creators profit most from their work. Artist as entrepreneur.
Introduction
Works with independent filmmakers to find and cultivate an audience for their work so that they can live a sustainable life as independent artists. A thought leader with the reputation as the “go to person” for information on independent film marketing and distribution.
Bragging rights
co authored the book Selling Your Film Without Selling Your Soul, Director of Digital Marketing Strategy for The Film Collaborative
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Russia, United Kingdom, Alabama, Virginia
Sheri Candler's +1's are the things they like, agree with, or want to recommend.
Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]
www.jonloomer.com

Every important Facebook Insights term -- popular and obscure -- in one infographic, broken down into Reach and Impressions, Engagement and

Shonda Rhimes on her DGA Diversity Award: ‘We’re a tiny bit p-ssed off t...
insidetv.ew.com

Shonda Rhimes, the creator of Scandal, Grey’s Anatomy, and Private Practice, is one of the most powerful forces in television. And she doesn

The Princeton Facebook Study is Missing Something Obvious
www.linkedin.com

There is a fascinating report coming out of Princeton University about Facebook loosing 80% of its users by 2017. I gave it a read, and here

Tiger Eyes
market.android.com

Tiger Eyes marks the first major motion picture adaptation from the work of iconic author Judy Blume, whose books have sold more than 82 mil

Fan Engagement: The Why and the How.
www.slideshare.net

Fan Engagement: The Why and the How. When working across multiple digital platforms, especially with creative endeavors, branding is becomin

How To Self Distribute A Film: Masterclass with Marcus Markou (Podcast) ...
www.chrisjonesblog.com

'Create your own power…' That's one key piece of advice from filmmaker and now self distributor Markus Markou. 'Distrupt' is another central

Why (Successful) Crowdfunding Campaigns Can Backfire on Storytellers
www.mentorless.com

You have just finished crowdfunding your campaign for the story you always dreamed to tell: congrats! But it can all backfire if you don't p

Cable TV As An App? Microsoft And Time Warner Deal A Sign of Things to Come
www.forbes.com

Time Warner is offering cable-TV-as-an-app to existing Time Warner Cable subscribers. It's only a matter of time before Time Warner (or anot

Paradigm Shift for Filmmakers-Binger Filmlab
www.slideshare.net

This presentation was given at Binger Filmlab in Amsterdam June 2013. For those working in media (not just filmmaking), an understanding of

Amanda Palmer: The art of asking
www.youtube.com

Don't make people pay for music, says Amanda Palmer. Let them. In a passionate talk that begins in her days as a street performer (drop a do

Career Advice for Aspiring Journalists
www.forbes.com

Malcolm Gladwell has a distinct personal brand as a journalist - do you? (Photo credit: Wikipedia) I recently received a note from a high sc

Creating A Powerful Pitch Video For Your Crowdfunding Campaign by Joke F...
www.youtube.com

Filmmakers Joke Fincioen & Biagio Messina (MTV's Caged, Dying To Do Letterman) tell us that a powerful pitch video begins with honesty and p

Filmmakers, Watch This Before You Sign Up For Vimeo On Demand by Sheri C...
www.youtube.com

CONNECT WITH SHERI CANDLER http://www.shericandler.com http://www.linkedin.com/in/shericandler https://www.facebook.com/SheriCandlerMarketin

Sync Up Cinema brings film screenings and industry experts to Jazz Fest ...
www.examiner.com

Everyone knows Jazz Fest kicks off this weekend in New Orleans. Understood locally as a revered holiday, the last weekend in April and the f

Meet the Artists ‘12: Michael Mohan | Video | Sundance Institute
www.sundance.org

’12 Meet the Artists: Michael Mohan’s U.S. Dramatic Competition film “Save the Date” tells the bittersweet story of two sisters in contrary

Sundance interview with Edward Burns
www.shericandler.com

I had a chance at this year's festival to talk with Writer/Director/Actor Edward Burns. He talks about what got him into screenwriting and d

Bones Brigade's wheeler dealer
www.latimes.com

Stacy Peralta was fighting off bronchitis inside Santa Barbara's fabled Skate One complex — a kind of Willy Wonka world for skateboard manuf

Skimmers, Dippers, and Divers
www.slideshare.net

1. Design Communal ExperiencesAudience Types (Self-selecting) LOWER ENGAGEMENTSkimmersDippersDivers

Joffrey Ballet | Chicago Tonight | WTTW
chicagotonight.wttw.com

It's a big year for Chicago's Joffrey Ballet. We hear all about it from the artistic director, and a visiting guest from the Royal B