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Sheri Candler
2,533 followers -
Creators should have a direct connection to their audience.
Creators should have a direct connection to their audience.

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"50 times more people will see a film’s trailer than the film itself" and other information shared at the recent DOC NYC marketing bootcamp. #filmmarketing 

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I noticed this is being passed around again on Twitter. Here is a piece I wrote on using social media, in case you missed it. 

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Are you still trying to reach an audience on Facebook, but not spending money? If you're using it for business, you're going to have to pay to see results, just like any other advertising outlet. 

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You're the filmmakers whose time, effort and money went into making a film. I'm interested to hear what you think about this person's opinion that you should fight the good theatrical fight if you are offered a Netflix deal worth $2mil (minus sales fees), and instead elect to take your chances in the cinema where YOU may earn nothing (due to associated fees and recoupment by 3rd parties). #digitaldistribution

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A list you might consider that is mainly for regional fests. A regional fest is not going to get you a distribution deal (buyers don't go to regional fests for product), but if you already have one, it gives some exposure to audiences that you may not be able to reach with a small marketing budget. Otherwise, press opportunities and access to industry contacts will be pretty minimal and almost exclusively regional. Some of these are genre fests and those can be good for reaching those audiences, but again, not a place for getting a decent distribution deal. 

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"The balance of power doesn't seem to shift according to the numbers. Projections for 2020 still have Netflix in the lead with over 139 million users, Amazon at 96.5 million and Hulu at 35.8 million." 

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While the premise of this article is related to non profit organizations, much of it is universal to filmmakers if they are trying to gauge impact metrics and use data for fundraising. #digitalmarketing

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"When Vulture caught up with Goldstine and Moses before they took the stage, they explained why more studios aren’t playing in the seven-figure budget range. “When you make a small-budget movie, but you don’t have the right ideas, and you don’t have a handle on how to market it, you can then think, Oh, we only spent a couple million bucks making it, and then you wake up and go, How is it possible that we lost twenty?” #filmmarketing

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Independent cinema is moving out of the art house and into every house. Here are some indie films that prove that statement. #digitaldistribution #SVOD

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"In July, Amazon CFO Brian Olsavsky said Amazon would "nearly double" its investment in video, while "tripling" its amount of original content in Prime Video, over the remainder of 2016. This new estimate from JPMorgan on the 2017 budget suggests that spending will continue to blast upward." #digitaldistribution
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