Any self promotional posts for films or crowdfunding campaigns will be removed. Thanks
Start with big name executive producers (they lend a voice that the press loves to cover), base it on a best selling book (market recognition baked in), hire a whole team of impact producers and advisors, plan your organizational partnerships well in advance and set up screenings through them, finally premiere your doc in an "impact" festival such as Toronto (but Sundance is better for docs) that closely coincides with a big event happening around this issue (in this case, a climate summit).
The inevitable growth of Netflix and perhaps, iTunes too... could indeed commoditize film and TV content. This is similar to how Walmart sells every kind of product in the retail space and made it super cheap for the consumer, but has squashed the independent retailers.
Amazon, has commoditized the landscape of eCommerce, as they are essentially the largest shopping search engine online. This has made it extremely difficult for the independent eCommerce businesses to survive without Amazon.
It'll be interesting to see what happens, as the core of independent film financing hinges on the ability to sell of the license to as many territories as possible. This could be bad for the middlemen, but great for the consumer ... and maybe even great for the creatives eventually.
- Microfilmmaker Magazine (past)
- Tribeca's Future of Film (past)
- indieWire (past)
- Film Threat (past)
- The Film Collaborative (current)
- Sheri Candler Marketing and Publicity (current)
- Joffrey Movie (past)
- Sundance Artists Services (past)
- Film Courage (current)
- Film Courage (current)
- MovieMaker Magazine (current)
- Slideshare (current)
- shericandler.com (current)
- KCETLinkTV2014 - present
- Sheri Candler Marketing and PublicityMarketing consultant for low budget films, 2009 - 2014
- The Film CollaborativeDirector of Digital Marketing Strategy, 2012 - 2014
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