Launching Book Two In The Wyrd Bound Series. My promotional planClick through for images
Feathered Touch, as you’ve no doubt heard by now, is book 2 in my dark urban fantasy series Wyrd Bound. It went up for pre-order on the 20th of July, and this morning I reduced the price of book 1 (Wyrd Calling) down to 99c. This is the start of my week long promotion to bring more people into the series, and to launch Feathered Touch with at least something of a bang.
Now, I’m not rich, I can’t afford to throw thousands of dollars at this, so I spent a few months researching and planning to make the most of the money I do have. My total marketing/promotion budget was $10.
I started laying the groundwork for this promotion just over 2 months ago. I knew that I was going to reduce Wyrd Calling down to 99c. That puts it in the bargain range for people to try out the series and taste for the characters and my writing style, without a big investment. It’s usually priced at $3.99 so that drop is big enough to catch the bargain hunter’s eye too.
I chose 99c instead of free because I only have one book to follow it up with. I didn’t make any of the side-project books free until they had a minimum of four books following them. It isn’t worth it for only one book, if you’re making the first book in your series free then it needs to be balanced by the sales of future books. I had fantastic luck with free days on the side-project, but the Wyrd Bound series isn’t quite there yet.
As I was saying.
Wyrd Calling has been reduced to 99c and I’m launching Feathered Touch at $1.99. That gives people more incentive to jump on Feathered Touch because it’s cheap for a full length novel. It means the total investment for the two books is only $2.98. I’m hoping that two books will be enough to really hook people and make them more interested in the release of further books. Two books gives them plenty of time to get to know the characters and the world, to want to know more.
Wyrd Calling will go up to $2.99 once the promotion is over, and Feathered Touch will be $3.99. They’re price points that have been shown to sell well, and it fits the dark urban fantasy genre market well. It also adds weight to the promotion, it puts a cut off point on the promotion. It adds pressure to people to encourage them to make a snap decision and pick it up quickly. They can’t afford to wait and consider and wonder if it’s the right decision, because it’ll jump up in price by $2 soon.
I’m hoping that this will give me a nice boost in sales on both books which will push me up through the ranks. If I can get high enough in the ranks, then Amazon will start helping me reach new people. Here’s hoping!
So what am I actually doing promotion-wise?
Starting just over two months ago I submitted Wyrd Calling to every free promotion site I could dig up that seemed like it would have the right target audience – i.e. not those aimed at erotica, or romance, or Y.A.
I continued to track down new sites and do more research once a week from then until last week, when I was satisfied I’d done everything I could. I put my $10 into paid promotion on sites that have very good reputations for my genre, and in general with regards to ROI.
Those promotions will start on the 28th, I dropped the price of Wyrd Calling today because I was paranoid about making sure it was down to 99c when the promotions started. I’d had problems with that on the side-project before, and I saw no reason to take that risk.
Now that it’s down to 99c I’ll start mentioning it on social media. I have no desire to spam people so there will be a maximum of two posts a day of direct adverts, spread a minimum of 10 hours apart (to hit different time-zones). I may end up posting celebratory posts too, we’ll see how it goes. I’m also making sure to use a variety and range of wording and graphics, the same thing over and over becomes nothing more than white-noise. You need to catch people’s eye every time. The reason that I’m posting it semi-regularly is to get past the thing where someone needs to see something a number of times to build up a sensation of trust, then take action.
Social-media does well when you add images, so I’ve made some graphics. The majority of them are focused on Wyrd Calling because that’s the entry point to the series, and also the best deal. People who haven’t read Wyrd Calling will have no interest in reading Feathered Touch.
This is one of the few that focuses on both books and the bargain that’s present there. I’m using the tag line ‘shifters with bite’ as it gives a pretty clear idea of what to expect from the series. It focuses on shifters, and they’re not fluffy twinkle-toed affairs. I then give a brief overview of the main conflict in each book, before highlighting the bargain price. I finished it with a reminder that this will not go on forever, the reader needs to act quickly to make the most of this fantastic deal.
I’ll use ads on Twitter and a couple on Google+. I haven’t decided if I’ll try facebook or not as I don’t really use facebook. I have some great people on both Google+ and Twitter who help spread the word, so I’m hoping that the combination of the excitement on social media, and the promotion from the websites, I’ll do alright with this.
I bet a lot of you are glaring at me right now because I haven’t mentioned the use of a newsletter. Well, see… about that. I have one set up but I’ve been really bad about not getting sign-ups. I’ve been side-tracked, and stressed, so I’ve been focusing on the direct promotion and such instead. I will do it.
What would I do if I had more money?
I would use a few more paid promotion sites. I see no benefit in anything else. I know some people still use blog tours but they’ve been demonstrated not to help sales and the reviews cannot be placed in the normal review section. Under Amazon’s ToS they must go under the editorial review section, as they count as paid reviews.
Will you share your results?
Of course! I’ll hopefully do a round up and an overview of how this all went on August second, complete with a look at what went well, what went wrong, and what I’ll do differently next time.
If you’re interested in dark urban fantasy, then you’ll know that you can get both Wyrd Calling and Feathered Touch for just $2.98 at the moment! ;-)
*Only 99c for a short time only. *
In the streets of the city, someone or something is killing sirens, and the Wyrd Sisters want it stopped.
They send their bound creation Thalia, the wild-child shifter, to track the killer down. Thalia would much rather be making a quick buck or playing with the fae, but bound is bound and Thalia must turn her new pack of shifters into an effective team to try and stop the killings. Time is as short as Thalia’s temper. Can she make her pack work together and find the killer, or will the killer find her first?
Wyrd Calling: Dark urban fantasy just shifted.
Amazon U.S: http://www.amazon.com/dp/B00OYQZJ6Q
Amazon U.K: http://www.amazon.co.uk/dp/B00OYQZJ6Q
Feathered Touch Dark Urban Fantasy
Only $1.99 for a short time!
Deep in the ancient forests, a strange cult led by angels is slaughtering innocent humans. The Wyrd Sisters send their troubleshooter Thalia and her pack into the forest to stop them. Thalia thinks this will be a welcome distraction from problems with her pack and with her ever-more-tangled love life … but there’s more going on than she knows. The leader of the cult has an ambitious goal: To kill the gods. All the gods.
Thalia finds herself torn between her past and a possible new future. Does she chase her centuries-old dream of freedom, or stand by the Sisters – and pay the ultimate price?
Amazon U.S.: http://www.amazon.com/dp/B0123YPANM
Amazon U.K: http://www.amazon.co.uk/dp/B0123YPANM
Thanks for all of your ongoing support and love!