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Shelley Walsh
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Founder of ShellShock and Content 101
Founder of ShellShock and Content 101

613 followers
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“To get the attention of journalists, you have to consider what they want.

Journalists don’t care about listicles (e.g., 10 ways to [insert anything here]), tools, or cute memes.

They certainly don’t care about you or your business.

What Do Journalists Really Want?
Journalists care about one thing only: information that will help them to write a story of interest to their readers.

That could be from unique data or a breaking news story.

Most likely, the only thing that you can offer to them is a set of unique data unless you dressed up as Spider-Man and scaled monuments in London. A bold and brilliant (yet illegal) move that gained consistent exposure for an aggrieved father, but not something I recommend for the average business.

Journalists must write stories every day for their readership and they constantly need feeding information that can help them to fulfill this. This is your starting point for securing a link.”
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3 reasons why Leeds is the best digital city in the UK
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Playboy Latest to Delete Facebook Amid Data Handling Fallout
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True Grit: How to Build Up Your Resilience http://buff.ly/2pqaZHD
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Great feedback from readers already --- The ShellShock Digest April 2017 sign-up here: http://buff.ly/2og5QBD
The ShellShock Digest March 2017
The ShellShock Digest March 2017
us4.campaign-archive1.com
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where design, technology, and content intersect is where the magic happens
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How To Manage Your Time: 5 Secrets Backed By Research http://buff.ly/2i0MxK6
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What are people working on in coffee shops? – The Mission – Medium http://buff.ly/2i0z0SR
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10 Things The Most Successful People Do Every Day http://buff.ly/2i2hKME
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Bruce Lee on Self-Actualization
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