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Shelley Ellis
Works at Advice Interactive Group
Attends University of Life
Lives in Frisco, Texas
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Shelley Ellis

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Shelley Ellis

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I could have written so much more on this topic. This just scratches the surface....
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i am sweetbert elgidius from tanzania and i was saying hi to you if you will be pleased to accept.
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Shelley Ellis

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I just knew that all my illuminati, conspiracy, political and Biblical prophecy posts had led to Facebook shutting my account down...whew! Glad to know it's just a FB site wide downtime.
UPDATED: The world's most popular and largest social network suffered an outage. Naturally, everyone went crazy on Twitter.
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We have several people at +Advice Interactive Group, LLC that wear Google glasses and use theirs daily. Do you have a pair of Google Glasses? What has your experience been? Do you work with someone or know someone with a pair (if you don't have them) and if so, how do you feel around them when they have them on?
Isn't wearable technology awesome? #googleglass
In its second radio show on internet radio station TLV1, ISRAEL21c talks to Israeli innovators in the emerging field of wearable technologies.
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AdWords "no follow" is not the end of the can stop holding your breath now.
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Have her in circles
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Shelley Ellis

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AdWords Conversion of 45%. How I did got such high conversions rates.
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Look forward to these #FunnyPPC #SearchQueries every month ;)
Koalas, tattoos, and writing a blog about junk are some of the funniest queries we found this month!
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My personal journey and experience over the years with Google agency reps. What is your experience?
My First Google Reps In the dinosaur ages of Google AdWords (early 2000’s), my small paid search company was assigned our first Google agency team. I loved the idea of having someone I could talk to who could help me resolve client problems quickly. In my case, by the time I needed Google support, I …
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Curious About ‪#‎GoogleGlass? +Bernadette Coleman, the CEO of my company,+Advice Interactive Group, LLC, recently took her Google glasses to Hawaii for her wedding anniversary trip and then blogged about her experience...
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#HAPPY #Pharell Friday from Advice Interactive Group!!
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Shelley Ellis

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Her story was so inspirational. She was so full of JOY...even up until her death.
Alice Herz-Sommer survived two years in a Nazi camp. She performed for prisoners and said music saved her life. Her longevity, Herz-Sommer said, was due to an amazingly positive view of the world.
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Heather Langley's profile photo
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Gabriel Dixon's profile photo
David Host's profile photo
Joe Elshikh's profile photo
Julio Cesar Gerbi Pereyra's profile photo
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Marketing Choreographer
  • Advice Interactive Group
    VP of Media, 9 - present
    Developing strategies that strive to achieve the most effective spend plans possible to meet client's digital marketing and targeting goals. Working in concert with individual channel experts to explore the best options available for our clients. Leading efforts to identify opportunities for increased efficiency and/or effectiveness for existing programs, working closely with analytics to devise optimal measurement plans and playing an active role in new business pitches.
  • Cardinal Path
    Google Seminars For Success Trainer, 2012 - present I travel about once a month to cities across the US and teach AdWords 101 and AdWords 201 courses.
  • Shelley Ellis Consulting
    1998 - 2013
    PPC audits and consulting, display advertising audits and consulting, remarketing audits and consulting
  • Cinsay
    Director of Integrated Marketing, 2012 - 2012
    Gracefully juggled budgeting, strategy, in-house and outsourced teams for all elements of Cinsay marketing: SEO, PPC, display advertising, remarketing/retargeting, landing page testing, media buys, email marketing, social marketing.
  • Online Performance Marketing
    Client Performance Strategist, 2011 - 2012
  • iCrossing
    2007 - 2008
  • MECC
    1993 - 1996
  • Jackson Walker
    Computer Trainer, 1997 - 1999
  • Undercover Informant
    1996 - 1998
    Government agencies were not prepared for how the Internet would impact crimes that fell under their authority. The agency I worked for used me for Internet research for two years until they formalized a department that specialized in Internet research and crimes.
  • J-DL | Jordan-DeLaurenti
    1990 - 1993
  • Merchandise Support, Inc.
  • **Sports Racks Incorporated
  • **Shanelle Enterprises
  • **Sideline Inc.
  • **Rhonda Ellis Consulting
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Frisco, Texas
Dallas, Texas - Grandview, Texas - Maypearl, Texas - Midlothian, Texas - Glen Rose, Texas
Shelley Ellis - Marketing Choreographer

Shelley Ellis

God | Family | Passion for Marketing

I'm free spirited. Maybe that's why I'm so good at what I do because I've always been the square peg that wouldn't fit in the round hole.

Country girl. At home with horses, chickens, gardens. Suburban transplant for now as my youngest son goes to HS and continues to get stronger as a wrestler and powerlifter.

Closet mad scientist. AdWords is my favorite laboratory but I have others as well. Known for my cutting edge "discoveries". Married to a Dallas firefighter who is on the HAZ MAT and USAR teams...I think he's a different kind of mad...scientist.


20+ years in marketing 15+ years experience in Internet marketing 10+ years in search engine marketing (SEM, pay per click, paid search, PPC).


SPEAKING: Currently available for speaking. Topics include up to date information and strategies for: 

• text ads
• image ads | banner ads 
• video advertising (YouTube and beyond)
• mobile and tablet (iPad) advertising
• in-game ads
• audio and radio ads
• remarketing | retargeting
• topic targeting | category targeting
• interest based targeting | behavioral targeting

Recent live speaking engagements: 
• Perry Marshall’s Maui Summit 2011
• Glazer/Kennedy InfoSUMMIT 2010
• Perry Marshall (multiple events 2010)
• Pubcon Dallas 2010, DFWSEM 2010
• Content Revenue Strategies (AdSpace) 2009/2010

Online and radio interviews include: 
• Marketing Nirvana (2011)
• PPC Rockstars (multiple)
• CNN radio (2010)
• CleverClicks (2011)
• Jim Yaghi (2011)
• and more

Online expert for:
• PPC Mindmeld (2011)
• Online Profits Telesummit (2011)
• Traffic Expert Secrets (2011)

I have worked directly with B2B, B2C, affiliate marketers and medium to large companies including Fortune 500’s. Each client is unique so each strategy is designed to work with unique goals, budgets and resources.


Specializing in fast strategies for reaching targeted traffic; increased sales, leads, clicks and overall conversions; efficient and effective marketing campaigns set up based on the latest industry knowledge; optimization for maximum results while weeding out unwanted spend; sharing industry shortcuts and the most powerful resources and tools for building and managing advertising campaigns.

  • University of Life
    Business Management | Marketing, present
  • Grandview High School
    Honors, 1985
Basic Information
March 14, 1967
Other names
Rhonda Shanelle (birth name), Doss (maiden)
Shelley Ellis's +1's are the things they like, agree with, or want to recommend.
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RETARGETING BEHAVIORAL RETARGETING | BEHAVIORAL SEARCH RETARGETING Retargeting is a relatively new branch of the Internet advertising field.

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For the last couple of weeks, I’ve had my AdWords Display Network lab coat on. I needed volume and more conversions for my Google AdWords ac

Don't Fall Victim To GDN Placement "Exclusion" Overkill

The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you se

Interactive ads: flash banners, widgets, video, mobile and captcha

Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner ads

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Getting The Most Out Of Google's Contextual Targeting Tool

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One of the few Dallas search engine marketing experts whose articles I follow. Always up to date on the latest strategies with great ideas for how to implement them.
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