- Advice Interactive GroupVP of Media, 9 - presentDeveloping strategies that strive to achieve the most effective spend plans possible to meet client's digital marketing and targeting goals. Working in concert with individual channel experts to explore the best options available for our clients. Leading efforts to identify opportunities for increased efficiency and/or effectiveness for existing programs, working closely with analytics to devise optimal measurement plans and playing an active role in new business pitches.
- Cardinal PathGoogle Seminars For Success Trainer, 2012 - presenthttp://training.cardinalpath.com/ I travel about once a month to cities across the US and teach AdWords 101 and AdWords 201 courses.
- Shelley Ellis Consulting1998 - 2013PPC audits and consulting, display advertising audits and consulting, remarketing audits and consulting
- CinsayDirector of Integrated Marketing, 2012 - 2012Gracefully juggled budgeting, strategy, in-house and outsourced teams for all elements of Cinsay marketing: SEO, PPC, display advertising, remarketing/retargeting, landing page testing, media buys, email marketing, social marketing.
- Online Performance MarketingClient Performance Strategist, 2011 - 2012
- iCrossing2007 - 2008
- MECC1993 - 1996
- Jackson WalkerComputer Trainer, 1997 - 1999
- Undercover Informant1996 - 1998Government agencies were not prepared for how the Internet would impact crimes that fell under their authority. The agency I worked for used me for Internet research for two years until they formalized a department that specialized in Internet research and crimes.
- J-DL | Jordan-DeLaurenti1990 - 1993
- Merchandise Support, Inc.1994
- **Sports Racks Incorporated
- **Shanelle Enterprises
- **Sideline Inc.
- **Rhonda Ellis Consulting
God | Family | Passion for Marketing
I'm free spirited. Maybe that's why I'm so good at what I do because I've always been the square peg that wouldn't fit in the round hole.
Country girl. At home with horses, chickens, gardens. Suburban transplant for now as my youngest son goes to HS and continues to get stronger as a wrestler and powerlifter.
Closet mad scientist. AdWords is my favorite laboratory but I have others as well. Known for my cutting edge "discoveries". Married to a Dallas firefighter who is on the HAZ MAT and USAR teams...I think he's a different kind of mad...scientist.
SPEAKING: Currently available for speaking. Topics include up to date information and strategies for:
• text ads
• image ads | banner ads
• video advertising (YouTube and beyond)
• mobile and tablet (iPad) advertising
• in-game ads
• audio and radio ads
• remarketing | retargeting
• topic targeting | category targeting
• interest based targeting | behavioral targeting
Recent live speaking engagements:
• Perry Marshall’s Maui Summit 2011
• Glazer/Kennedy InfoSUMMIT 2010
• Perry Marshall (multiple events 2010)
• Pubcon Dallas 2010, DFWSEM 2010
• Content Revenue Strategies (AdSpace) 2009/2010
Online and radio interviews include:
• Marketing Nirvana (2011)
• PPC Rockstars (multiple)
• CNN radio (2010)
• CleverClicks (2011)
• Jim Yaghi (2011)
• and more
Online expert for:
• PPC Mindmeld (2011)
• Online Profits Telesummit (2011)
• Traffic Expert Secrets (2011)
I have worked directly with B2B, B2C, affiliate marketers and medium to large companies including Fortune 500’s. Each client is unique so each strategy is designed to work with unique goals, budgets and resources.
Specializing in fast strategies for reaching targeted traffic; increased sales, leads, clicks and overall conversions; efficient and effective marketing campaigns set up based on the latest industry knowledge; optimization for maximum results while weeding out unwanted spend; sharing industry shortcuts and the most powerful resources and tools for building and managing advertising campaigns.
- University of LifeBusiness Management | Marketing, present
- Grandview High SchoolHonors, 1985
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