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Sheldon Lobo SEO
Digital Marketing Manager - SEO Strategist - PPC Expert
Digital Marketing Manager - SEO Strategist - PPC Expert

Sheldon's posts

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3 No-Cost Content Marketing Tweaks That You Can Make Today by +Carly Stec 

Did you know that 93% of B2B marketers are now engaged in content marketing, and 82% of business intend on increasing their content marketing budgets in 2014?

With marketers taking such an aggressive approach to ramp up their efforts, YOU need to refocus your strategy or fall behind.

Check out these 3 simple content marketing tweaks that will help you boost your efforts without spending dime:

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#contentmarketing   #marketingtips   #contentstrategy  

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Fabulous Blogging is starting a series called the Quick 'n Dirty. It's a six question and answer type post that I've curated based on all the comments and queries I get about WordPress. If you'd like to have one of your questions featured, send me an email at

The full post today covers sitemaps, no follow tags, WordPress spacing, visitors vs. pageviews (and how to find them on Jetpack), custom email address setup, and global twitter tags on your sharing buttons.

The Post:
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#blogging #WordPress

If you'd like to be added to my Google plus notification circle, this means you will get a notification whenever I post something new from my blog. Please let me know in the comments!

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21 Seriously Annoying Blog Design Mistakes You Need To Fix Right Now

Do you remember the last time you’ve been to a blog and been extremely frustrated because you couldn't find the information you were looking for? Or you couldn't do what you were supposed to do because of how it was designed?

Not very pleasant, right?

How about the last time you checked the health of your blog? 

Keep in mind, no matter how awesome your content is, it’s useless if the design of your blog drives people nuts. Your visitors will simply give up and look for another website.

Here are some of the common reasons why your blog is still suffering from low traffic, poor engagement and high bounce rates despite the “awesome content” you have:

1. Your homepage looks confusing
2. Your main navigation bar is overcrowded with links
3. Your sidebar is overloaded with random widgets
4. Your theme doesn't speak to your target audience
5. Your color scheme hurts your audience's eyes
6. Your content is difficult to scan
7. You use about 15 different type of fonts
8. Your links don't look like links
9. Your social sharing buttons are nowhere to be found
10. Your social follow buttons are missing
11. You make it impossible to contact you
12. You're still using CAPTCHA codes or word verifications
13. Your search box is hiding
14. You don't care about the broken or outdated links on your site
15. You use low-quality images
16. You use super large and uncompressed images
17. You throw horrible pop-ups all over the place
18. You’re using flash
19. You auto-play music/video
20. Your blog can only be viewed in Internet Explorer
21. Your page is broken

For more details + resources:

For summary, please read the infographic below.

*YOUR TURN: What are your biggest pet peeves when it comes to blog design? Pop them in the comments below!*

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12 Social Media Shortcuts That Do More Harm Than Good by +Melonie Dodaro 

"Everybody likes a good shortcut but not all social media shortcuts are created equal. Social media automation tools have been getting a bad reputation over the years for taking the “social” out of social media and there are certain practices that are doing you more harm than you may realize."

Here’s a list of 12 social media shortcuts that cause more harm than good. Be sure to comment at the bottom with any additional suggestions you have.

1. Pre-Scheduling Posts For Real-Time Events
2. Auto-Replies or Auto-DMs on Twitter
3. Creating Fake Profiles To Increase Your “Engagement”
4. Using Hootsuite To Post The Same Message Across Multiple Networks
5. Sending LinkedIn Invites Without Personalizing
6. Auto-Posting Your Tweets To Facebook
7. Don’t Automatically Feed Your Blog Content To Social Media
8. Using A Simple Password For Your Social Logins
9. Buying Fake Likes or Fake Anything
10. Retweeting Is Your Primary Engagement Method on Twitter
11. Inviting EVERY Friend To Like Your Fan Page
12. Tagging Irrelevant People In Updates To Get More Reach

Read full details @

YOUR TURN: What's your biggest pet peeve when it comes to social media?

#socialmediamarketing   #socialmediastrategy   #socialmediatools  

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10 Rules for Writing First Drafts

1. Barricade the door. It must be just you, the ink, and the paper.
2. Work in a physical and mental condition that makes you want to write. Get there by all means possible.
3. Write yourself silly.
4, Allow your imagination to go to weird places. Nothing is off limits. You can clean up your mess later.
5. Break every writing rule known to man.
6. It’s OK if it reads like a letter from a lunatic.
7. Steal stylistically from other writers, as all great writers do.
8. Keep your bottom in your chair until you are done.
9. Once finished with your first draft, leave it alone for days — if not weeks.
10. Celebrate.

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Social Media For Business: What It Can Do For You

Are you still wondering, why social media marketing is important for your business?

Social media offers the best, most personal means of engaging with your customers and fans, and if you haven’t already established your presence on social media, it’s more than worth your while to do so.

Here are a few facts and stats that will outline what social media can do for you.

Some key stats from visual:

> 82 percent small and medium size enterprises find social media effective for lead generation and 90 percent find it effective for branding.

> 7 out of 10 marketers have successfully used Facebook to gain new customers.

> Millennials trust User-Generated Content 50 percent more than traditional media.

> 86 percentage of active Twitter users say they plan to purchase regularly from a brand they follow on the platform.

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How Instagram started

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10 Digital Trends For 2014 [motion graphic]

"The business landscape has shifted.

“The internet has been the most fundamental change during my lifetime and for hundreds of years,” said Rupert Murdoch. And you know what? He’s right. The net has given us e-commerce, mobile and tablet connectivity, social media, digital video, online chat and so much more.

And we’re just getting started.

This video infographic from looks at 10 digital trends for 2014."

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