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The Friday Wrap -- #30 -- is out. Here's what made news this week that caught my eye: 

* SHIFT releases a new Social Media Press Release template
* Ford innovates new mobile engagement strategy
* The state of web use and mobile ownership
* Content creation leads to higher trust levels
* Creating YouTube content just got easier
* A different take on "brands as media companies"
* Research reveals the link between online and offline activities
* Complete HTML5 definition is released
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