I recently added SSL to my podcast website. Now, none of the directories are updating with the latest episodes. (This includes iTunes and Stitcher.) How do I fix this?? Any advice is most welcome (and desperately needed). Thanks!
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- "Google has been trying to force the web to https for a decade. They have failed…" It's a process, not an event. More than half of page requests are now over HTTPS and it's accelerating quickly, so whoever hasn't done it by now is a trailing technology adopter. 🙂
Even the cheapest shared hosts support 1-click free SSL, so it's really not that big of a deal. And the whole Apple/LetsEncrypt issue will be forgotten by January.45w
- The initiative toward a secure browsing experience is only about 2 years old and was put into high gear when many companies including Google supported letsencrypt.org.and similar open SSL initiatives. Also important to note is that when Google made this announcement in August of 2014 (25 months ago) they would "start" the weight of https so not to make a large disturbance with search results. Anyone that thinks "For now it's only a very lightweight signal" means that 2 years later it's the same "lightweight signal" is mistaken. I'm not giving away my SEO secrets, but I know first hand the difference migrating sites from http to https has made. It makes a difference today particularly when your content is on a subject that is competitive.
SSL certs are simple, you enter some data, create a key, submit generated data to a SSL cert company and in some cases pay a fee then you get a cert from them to install on your servers. As far as an excuse to justify ignoring this as a good reason to forgo any competitive edge is nonsense.
I never said that https is the only or the most important factor for SEO. I only said it is essentially required, meaning if your putting a site together and you have SEO on your mind then setting up https on your site is part of the formula. Even if it only gives you 1% advantage (I am confident it is much more than that today), you would be a fool to ignore it. I think this is the first time I have herd someone who claims to know something about SEO advocate against doing something that is publicly stated by Google gives an improvement in your search ranking.
The web is fluid and stuff changes quickly. If you want an example of this, look at HTML5 audio and video players. Was proposed between 2008-2011 and implemented in browsers in that time frame. By 2012 even Firefox audio player supported mp3. Flash based players were pretty much dead by 2013. I remember hearing folks in 2008-09 saying Flash players will never be replaced by HTML5 browsers. Stuff changes over time, that's just how it is in this industry. You can fight it all you want, but if you want my advice, embrace the changes and reap the rewards.45w
- I think every person reading this can agree that the best thing any podcaster can do is make a good show that people want to listen to.
You can do that with no website at all and come out far ahead of everyone else's average or cookie cutter shows (the 99.9%) even if they are frantically changing something every day in the hopes of boosting their search results rankings.
When I say someone "doesn't need ssl," that's what I'm talking about. I'll say it again, because it's the only real truth in this whole thread: Google's primary concern in search is relevance.
If you are competing with 500 - or 5,000 - other podcasts that are doing the same thing you're doing, rather than dicking around with SEO, maybe you should be asking yourself if you should even have a podcast. Or be busy doing something that will make your particular podcast the best example of that 5,000. And that happens between your brain and the microphone, not on Google.
A 1% SEO advantage - or 5%, or 10% - won't mean anything to the average podcaster. A tiny advantage in a sea of the same sites and shows - what is that? It brings you a few inches further toward the surface of the sea, but you're still so deep you can't even see sunlight.
As for all of the technical minutia that's being discussed, I'll just say - so you know that I'm not a complete idiot (just a partial one) - that I've been working in the website hosting industry for more than 20 years, so I've seen and lived through every change on the web. All of them.
"Fast" on the web means years. People who try to induce panic or the need for immediacy are usually profiting from that panic somehow. It's worth noting, for example, that the idea that every site "needed" an ssl cert began before the easy availability of free certs.
Google is not benevolent. Google is an advertising business. Never forget that. They sure don't. Their prime search directive is relevance because relevance equals more advertising dollars.
We as humans are primarily followers, so when someone who we perceive as an authority says something, a lot of us simply repeat it as gospel and necessity without ever examining it. Nowhere does that happen more than in SEO practices. Just something to keep in mind.45w
- Back to the context, the podcaster setup ssl, and it is good to keep as it is essentially required for SEO (except for ). There is no need to twist the subject to serve a vendetta.
Keep the ssl. You can either get a certificate Apple will like or use the next release of PowerPress with the provided option to force links in the feed to use http.45w
- I agree 100%, Michael, not just about quality podcasts, but quality content.
However, it's hard to ignore the fact that SEO matters, and that Google is (as the headline says) giving a ranking boost to secure HTTPS/SSL site.45w
- Shel, I hope you get things worked out, though it doesn't seem like ssl - on your feed URL anyway - is a good idea for anyone until iTunes gets their side straight.
In other news...
, vendetta? What's your problem?
You've gone off on an utterly paranoid tangent and painted a completely unfounded picture where I have a vendetta, some mysterious axe to grind. That I'm shadowing your every move and somehow out to get you. What the hell, man?
Maybe you're confusing me with someone else. Someone who knows or cares who you are. That someone ain't me, hombre, so I don't get it.
There are plenty of valid reasons and opportunities to insult me, believe me. You don't need to create imaginary new ones.45w