Neville's coverage of the Starbucks hashtag hijacking intrigued me on a number of levels. First, there's the basic notion that hashtag campaigns are perilous things. Second, and more compelling, is the idea that parts of the business that once functioned in silos now need to work in concert.

Have you done a hashtag campaign? I'd be curious to know what it was and how it went. Other thoughts on this story?
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