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Shel Holtz
Works at Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
Attended CSUN
Lives in Concord, California
14,454 followers|578,590 views
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Shel Holtz
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Episode 49 of the ‪#‎FIR‬ Podcast is ready for your listening pleasure. And a real pleasure it will be, too, with the voices of Rachel Miller, Katie Paine, and Jen Zingsheim Phillips. Katie, by the way, was in Rio to watch her cousin take a bronze medal, so we had no choice but to talk about Ryan Lochte's crisis, along with another you probably haven't heard about. We also covered how companies in the UK are preparing (or not) to communicate the impact of Brexit on their operations, whether PR needs to bill based on wins instead of hours, why companies should listen to employee ideas, and the imminent rule that will require companies to report their CEO-to-worker pay ratio. Dan York's report covers the latest WordPress upgrade, Twitter's notification changes, and the growth of IPv6.

http://firpodcastnetwork.com/fir-49-billing-winning/
https://traffic.libsyn.com/fir/forimmed-49.mp3Podcast: Play in new window | Download (Duration: 1:36:43 — 39.6MB) | EmbedSubscribe: iTunes | Android | RSSToday’s panel features internal communications thought leader Rachel Miller, metrics queen Katie Paine (cousin of an Olympics bronze medalist), and PR veteran Jen Phillips. Our conversations covered… The crisis management (or lack thereof) from Ryan Lochte, Olympic gold... Continue Reading →
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Shel Holtz
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features three former IABC chairs: Michael Ambjorn (2015-16), founder of UK-based Align Your Org; Dr. Barbara Gibson (2008-09), principal of Cultural Resolution and lecturer at the University of London; and Brad Whitworth (1989-90), senior marketing and communication manager for the global partner organization at Cisco Systems. Our discussion topics for the day include a look at the furor over a series of culturally insensitive Snapchat filters, the importance of time off (and how employees who don’t feel work-life balance is taken seriously are leaving their companies), the rise of text-message journalism (and whether it will lead to text-message brand journalism), how much text messaging is too much, Pokémon Go’s role in speeding up consumer acceptance of Virtual and Augmented Reality, and whether social media is to blame for the widening chasm between front-line staff and senior executives. Dan York’s report includes an update on Instagram Stories vs. Snapchat Stories, and more.
Today's panel features three former IABC chairs: Michael Ambjorn (2015-16), founder of UK-based Align Your Org; Dr. Barbara Gibson (2008-09), principal of Cultural Resolution and lecturer at the University of London; and Brad Whitworth (1989-90), senior marketing and communication manager for the global partner organization at Cisco Systems. Our discussion topics for the day include a look at the furor over a series of culturally insensitive Snap...
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I think we're going to have to add blockchain and chatbots to the FIR drinking game...and maybe Pokemon Go.
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Shel Holtz
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Today’s panel features Stealthmode Partners’ Francine Hardaway, Stone Temple Consulting’s Doug Haslam, and Alabama Power’s Ike Pigott. We talked about a report from pwc (Price Waterhouse Coopers) identified eight technologies that are about to have a massive global impact across all business sectors. We looked at the communications implications for each of the eight, which include Artifical Intelligence, Augmented Reality, drones, the Internet of Things, robots, Virtual Reality, 3D printing, and blockchain; the suspension of Saatchi & Saatchi’s chairman after he uttered a statement worth of Donald Trump (whom we just can seem to avoid mentioning these days); media fallout from the Brexit vote, whether company marketers should emulate Donald Trump’s marketers, and more.
Today's panel features Stealthmode Partners' Francine Hardaway, Stone Temple Consulting's Doug Haslam, and Alabama Power's Ike Pigott. We talked about a report from pwc (Price Waterhouse Coopers) identified eight technologies that are about to have a massive global impact across all business sectors. We looked at the communications implications for each of the eight, which include Artifical Intelligence, Augmented Reality, drones, the Internet of...
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Shel Holtz
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The latest FIR Interview features APPrise Mobile CEO Jeff Corbin explaining the origins of a mobile app for Investor Relations and the expansion of his company's offerings to address other corporate communication audiences. Jeff also explores the future of mobile for corporate communications.

http://firpodcastnetwork.com/fir-interview-apprise-mobile-ceo-jeff-corbin-branded-communication-apps/
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Shel Holtz
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A new FIR Interview features Carmen Collins, social media lead for Cisco Systems' Talent Brand team, on how a Snapchat employee takeover program is building Cisco's reputation and attracting recruits.
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Shel Holtz

Coworkers communicate  - 
 
Have you mapped and used your internal influence networks? I'd love to know your experience for a webinar I'm conducting next Tuesday. I have done this and am well acquainted with the research that supports it. External marketers use it extensively; they've come to understand that it's the most effective, lowest-cost form of marketing. But I have spoken to VERY few internal communicators who have applied it. If you have, are you willing to share your experience?

And if you're interested in attending the webinar, here's the registration link:

https://www.eventbrite.com/e/how-to-bring-influencer-marketing-to-employee-communications-tickets-26339450004
Influencer marketing produces spectacular results at low cost. Brands are turning to influencer marketing more and more because it produces the best outcomes. Why hasn't the practice been adopted by internal communicators? Studies of internal influence networks have been around for decades, yet few companies have mapped them at all, let alone use them for employee communications. Let's change that! In this one-hour webinar, organizational communi...
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Shel, let's talk directly.
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Shel Holtz
owner

Shows  - 
 
It's a great joy to interview old friends on the FIR Interviews podcast. I got to do just that yesterday with Peter Vogt, who's now running Employee Communications and Experience for Madrid-based BBVA. We talked mostly about the short, weekly, audio-optional news brief video, "What Just Happened," but also about the merger of communication and experience responsibilities.

http://firpodcastnetwork.com/fir-interview-peter-vogt-news…/
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Shel Holtz
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The latest FIR Interview features Elise James-DeCruise, vice president at MediaMath (the company that innovated programmatic ad buying) responsible for the New Marketing Institute. She talks about the Institute's role in educating and certifying people in new marketing technology and the staff's use of Snapchat for internal communications.

http://firpodcastnetwork.com/fir-interview-elise-james-decruise-snapchat-internal-comms/
Snapchat wasn't made for internal communications but that doesn't mean it can't be used for that purpose. At the MediaMath New Marketing Institute, employees are sharing content both serious and lighthearted using the popular messaging app. In this FIR Interview, host Shel Holtz talks with Elise James-DeCruise, MediaMath's vice president responsible for the Institute, about how staff came to employ Snapchat at work, how it has expanded, and what ...
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Shel Holtz
owner

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Circle of Fellows #11 looks at PR's role when CEOs take sides on social issues. With Jim Lukaszewski, Ned Lundquist, and George McGrath. Watch the YouTube video of the broadcast or listen to (and subscribe to) the podcast.
Three IABC Fellows -- Jim Lukaszewski, Ned Lundquist, and George McGrath -- join host (and Fellow) Shel Holtz to discuss the "social CEO" and the trend of CEOs and their companies taking positions on social issues that could polarize their employees, customers, and other stakeholders. What role do communicators play?Continue Reading →
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Shel Holtz
owner

Shows  - 
 
FIR #45 features +Chris Abraham +Frank Eliason and Heidi Sullivan talking influencer marketing, online publishing, native advertising coming to chatbots, the excessive analysis of Millennials, and more.
Today's panel features digital strategist and technologist Chris Abraham, Zeno Group EVP Frank Eliason, and Cision SVP Heidi Sullivan. Today's discussion topics: Is the PR community going about influencer marketing all wrong? Is it earned or paid media? Medium could be the (or a) future of online publishing. Can we please stop treating Millennials like they're an alien race? No matter how many times lists of transgressions are published, PR pract...
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Y'know, I think we might need to add blockchain and chatbots to the FIR drinking game. ;-)
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Shel Holtz
owner

Shows  - 
 
Shashi Bellamkonda, Mark Blevis, and Geoff Livingston were naturals on today's FIR. They were all first-timers on the panel but you would think they were regular weekly fixtures! We had a great time talking. I hope you have a great time listening.

https://www.facebook.com/notes/for-immediate-release/fir-44-where-no-smartphone-game-has-gone-before/10154358416430701
A laundry list of news items about Pokémon Go with a direct bearing on communications, including safety issues that weren't well communicated, privacy concerns leading to a Congressional inquiry, how some venues where game-play is inappropriate handled the situation, and the lift the game is ...
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Shel Holtz

Shared publicly  - 
 
Episode 11 of Circle of Fellows will explore the perils and payoffs of communicating a company's position on social and environmental issues. The live broadcast is scheduled for noon Eastern on Wednesday, July 27.

A growing body of research suggests companies and their leaders can no longer remain neutral about societal issues. Companies like Target, Walmart, Salesforce, Duke Energy, The Walt Disney Company, Hilton, Bank of America, and many others have expressed support for one side of a contentious political debate, an action that could alienate customers, suppliers, and employees on the other side of the issue. Some experts advise remaining neutral, though studies including the Edelman Trust Barometer make it clear that consumers increasingly expect companies to be active in addressing societal inequities and the Melbourne Mandate asks communicators to act as the conscience of the corporation.

An equally large number of studies reinforce the need for companies to go beyond "greenwashing" when it comes to communicating their environmental activities and positions. These dicey issues will be the focus of discussion among four IABC Fellows who will also answer questions from the audience.
This Hangout On Air is hosted by Shel Holtz. The live video broadcast will begin soon.
Q&A
Preview
Live
Circle of Fellows #11: Communicating Social and Environmental Positions
Wed, July 27, 12:00 PM
Hangouts On Air - Broadcast for free

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In his circles
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14,454 people
Facundo Peresin's profile photo
Наталья Кузнецова's profile photo
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Erich Marx's profile photo
Terry Lam's profile photo
Will Gramling's profile photo
Myssie Cardenas-Barajas's profile photo
Charles Hawkins's profile photo
Ira Ernestine Filomeno's profile photo
Work
Occupation
Organizational Communications Consultant
Employment
  • Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
    Principal, present
  • Alexander & Alexander Consulting Group
  • Allergan, Inc.
  • William M. Mercer, Inc.
  • Mattel Inc.
  • ARCO
  • Canoga Park Chronicle
  • California Apparel News
  • Thousand Oaks News-Chronicle
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Concord, California
Previously
San Fernando Valley, California
Story
Introduction

Shel Holtz, ABC, is principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.

Before starting his own firm, Shel managed communications at two Fortune 500 companies and worked as a communications consultant for two global Human Resources consulting firms.

In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences. He also has been on programs for the International Quality and Productivity Center, The American Association of Collegiate Schools of Business, the American Gas Association, the American Institute of Certified Public Accounts, the Association of California Water Agencies, and the Western Pension & Benefits Conference, among others. He also spoke regularly on the Lexis-Nexis touring seminar, "Communicating in a Wired World."

Shel is a five-time winner of IABC's Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles's Communicator of the Year in 1988. Shel served six years on IABC's executive board, two as director of U.S. District 6 and four as a director-at-large. While a director-at-large, he held the Technology portfolio, among others. During his term on the board, he served three times as a member of the executive committee. He has also served as chapter president for IABC/Los Angeles and in a variety of other volunteer positions in IABC at the chapter, district and international levels. Shel earned his IABC accreditation (ABC/Accredited Business Communicator) in 1984.

In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members.

His other memberships include a role as a research fellow and advisory board member of the Society for New Communication Research.

Shel has applied online technology to his communication efforts on behalf of companies and clients since the mid-1980s. His most recent book is "How to Do Everything with Podcasting," co-written with Neville Hobson and published by Osborne/McGraw-Hill. He is also the co-author of "Blogging for Business," co-written with Ted Demopoulos and published by Kaplan. Earlier books include "Corporate Conversations," a guide to employee communications, published by Amacom. "Public Relations on the Net," published by AMACOM; and "The Intranet Advantage," published by Ziff-Davis Press. He also wrote the manuals, "Communication and Technology" and "Communicator's Guide to Intranets," published by Ragan Communications and "Writing for the Wired World," published by IABC.

Collections Shel is following
Education
  • CSUN
    1976
  • California State University, Northridge
  • El Camino Real High School
  • Canoga Park High School
  • Christopher Columbus Junior High School
  • Limerick Avenue Elementary School
Basic Information
Gender
Male
Birthday
August 6
Shel Holtz's +1's are the things they like, agree with, or want to recommend.
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