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Shel Holtz
Works at Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
Attended CSUN
Lives in Concord, California
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Shel Holtz

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Here's the rundown of the items covered in the 160th Friday Wrap, my weekly review of news, posts, reports, and research published in the last week.

http://bit.ly/1GUWJnN

* Now there's a waiting list for IPv4 address blocks
* Millennials outnumber Boomers
* Twitter Q&A goes bad for 50 Shades of Grey author
* Twitter Q&A goes even worse for presidential candidate Bobby Jindal
* Hollywood publicity firm called out for Wikipedia violations
* Supreme Court declines to address Oracle-Google API dispute
* Business schools turn to virtual reality for remote students
* Disney could bring VR to video games
* Augmented Reality comes to the Metropolitan Museum of Art
* Firefox is integrating VR into browser
* Social media stars replace celebrities in Australian magazines
* Brands embrace the resurgent popularity of GIFs
* Print lives
* A practical use for selfies: Authentication
* Yammer has had an impact on Microsoft
* An inside look at IBM's employee ambassador program
* Meerkat will be part of Shark Week
* Push notifications drive high retention rates
* In-app messaging also builds retention
* Twitter adds user "personas"
* Instagram search will include curated current-event photos
* Slack adds bot to identify freelancers in your network
* Facebook adjusts algorithm to favor videos that drew user interaction
Flickr photo of wrapped-up dinosaurs courtesy of Matt BrownThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the ...
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Shel Holtz
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Discussion  - 
 
+Chris Christensen has written a good post that explains the blurring of the lines between earned and paid media. (Chris hosts the Amateur Traveler podcast and is co-founder of Blogger Bridge.)
When I was a kid the world was a simpler place. There were 3 channels on the TV, people listened to drive time radio on their way to work, and drank their coffee while reading the morning paper. The lines between public relations and marketing were simple too. PR got you “earned media”, ...
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Thanks Shel!
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Shel Holtz
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Discussion  - 
 
As promised on Hobson & Holtz #814, I'm starting a conversation on how communicators use LinkedIn. Have you helped build out the company's presence? Brought leaders and thought leaders into discussion groups? Taken advantage of publishing to build thought leadership? Or is it still just a recruiting tool for your organization? I'd like to share some of your practices on the next episode.
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I think there is great power in mobilizing individuals within an organization to use LinkedIn strategically. I actually see more impact from individual pages, rather than the company pages (or in my industry, school pages). I recently did a media training for a school and worked particularly with the dean on building out his thought leadership in his personal summary section and leveraging posts. He has done this, and has commented on that leading to impact. I don't think it would have generated the same impact if only the school was promoting this content from the school pages. 
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Shel Holtz

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Here's the runlist of topics Chuck Hester and I talked about on episode 814 of The Hobson & Holtz Report. (Chuck graciously agreed to serve as guest co-host at the very last minute when our planned co-host had a work emergency that kept her from participating.)

http://firpodcastnetwork.com/814-youre-underusing-linkedin/

Intro: Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close.

Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.

News That Fits: An in-depth conversation about LinkedIn, including the value of a robust company page, LinkedIn’s power as a content marketing tool, enhancing your presence with Slideshare content, and why your sales staff (and others) should be participating in LinkedIn groups; Dan York’s Tech Report, with details on the Internet of Things, a look at David Weinberger’s report on the Internet that once was (and could be again), and a Dow Jones CEO’s warning that news media should rethink getting too cozy using Facebook and Apple as news distribution channels; listener comments; LinkedIn’s acquisition of Lynda.com (and how it might integrate the training site); Igloo Software promo; the last week on the FIR podcast network; how big brands have reacted to the SCOTUS same-sex marriage ruling, and whether other brands should consider following suit.

Music from Jim Keller, and more.
An in-depth conversation with guest co-host Chuck Hester about LinkedIn, LinkedIn's acquisition of Lynda.com, how big brands have reacted to the SCOTUS same-sex marriage ruling (and whether other brands should consider following suit), how Apple won a PR victory with help from Taylor Swift, one of Hollywood's biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, ...
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Shel Holtz

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Here's the rundown of stories covered in this week's Friday Wrap, a review of news, reports, posts, and research designed to help communicators stay on top of the ever changing communications ecosystem. It's a little light this week, since I'm on assignment in Brazil with limited time. I'll be back to the usual longer summary next week.

http://bit.ly/1GwseoK

* Google’s News Lab looks to future of journalism
* The big change that could be coming to Twitter
* Watch Periscope replays on the web
* Meanwhile, Instagram wants to beat Twitter at its own game
* Quartz launches charts-only site
* Nestle is the first brand to run a sponsored Periscope stream
* Investors pony up for visual content marketing engine
* Programmatic advertising is coming to marketing
* New research provides insights into the Deep Web
* Study reinforces earlier reports on mobile app usage
* How should we measure app success?
* Shipments of wearables poised to explode
* Google innovates wearable for monitoring patients
* Engagement with brand content is on the rise
* Sharing matters
Friday Wrap #159: Lightning strikes Twitter, Nestle embraces Periscope, measuring mobile moments. 2015-06-26. Posted on June 26, 2015 1:00 am by Shel Holtz. Friday Wrap #159. Flickr photo of statues wrapped up on the Harvard campus courtesy of Frank Hebbert ...
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Shel Holtz
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The Hobson & Holtz Report  - 
 
The Hobson & Holtz Report episode 813 is ready for download. Here's the rundown of topics:

http://firpodcastnetwork.com/813-periscope-in-pr-news-and-politics/

Intro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus.

Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; Media Monitoring Minute from CustomScoop.

News That Fits: An in-depth conversation about communicating on behalf of universities and colleges (the focus on Kevin’s practice); the value of “masterminds” — is there a role for mastermind groups among communicators?; listener comments; a look at the PR agency and practitioner of the future; Dan York’s report: why Facebook, Google, and Skype may win the mobile app war, Ello’s new iOS app, and more; Igloo Software promo; the last week on the FIR Podcast Network; Periscope, presidential politics, and lessons for communicators.

Music from Guster, and more.
An in-depth conversation about communicating on behalf of universities and colleges; the value of "masterminds" -- is there a role for mastermind groups among communicators?; Periscope, presidential politics, and lessons for communicators. Also, FIFA's communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations de...
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Shel Holtz
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Interviews  - 
 
In a new FIR interview, Shel Holtz talks with Michael Ambjorn, IABC's 2015-16 chair. Shel caught up with Michael moments after the end of the association's 2015 World Conference in San Francisco. Michael talks about the state of IABC, his vision for the year ahead, why communicators should join and how IABC can deliver value to non-members who need communication assistance and resources.

http://firpodcastnetwork.com/interview-iabc-2015-16-chair-michael-ambjorn/
In this FIR Interview conducted immediately following the end of IABC's 2015 World Conference in San Francisco, 2015-16 Chair Michael Ambjorn discusses the state of the association, his goals for the next year, how the association can remain relevant, how communicators can benefit from membership, and how IABC can serve non-members.Continue Reading →
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Shel Holtz

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I spent a fair amount of time research and writing this post. I hope you like it -- and would love your thoughts. We in communications invest a lot of time in making sure our content is discoverable. But are we doing enough to help our audiences discover great content?

http://bit.ly/1LLftNH
Big name digital properties have been making a lot of moves lately to make it easier for their users to discover great content. On the brand side, we spend a lot of time thinking about being discovered, but we're largely ignoring the opportunity to be a source of content discovery ourselves.
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It'd be fascinating  to get a first hand sense of the behind the scenes "human curator" aspect  

#holygrailofPR   #contentdiscovery   #mediaissues   #mediabiz  #comms
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Shel Holtz
moderator

Linked Conversations  - 
 
Bryan Kramer talks about the power of sharing on Linked Conversations episode 26 with host Chuck Hester, who also looks at LinkedIn's acquisition of Lynda.com.

http://firpodcastnetwork.com/26-bryan-kramer-and-the-power-of-sharing/
This episode includes a discussion of LinkedIn’s acquisition of online learning company Lynda.com and how the purchase is part of LinkedIn content and learning strategy for its members. Bryan Kramer is our guest this episode. With over 300K social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.Continue...
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Shel Holtz
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The Hobson & Holtz Report  - 
 
Here's the runlist of topics Chuck Hester and Shel Holtz talked about on episode 814 of The Hobson & Holtz Report. (Chuck graciously agreed to serve as guest co-host at the very last minute when our planned co-host had a work emergency that kept her from participating.)

http://firpodcastnetwork.com/814-youre-underusing-linkedin/

Intro: Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close.

Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.

News That Fits: An in-depth conversation about LinkedIn, including the value of a robust company page, LinkedIn’s power as a content marketing tool, enhancing your presence with Slideshare content, and why your sales staff (and others) should be participating in LinkedIn groups; Dan York’s Tech Report, with details on the Internet of Things, a look at David Weinberger’s report on the Internet that once was (and could be again), and a Dow Jones CEO’s warning that news media should rethink getting too cozy using Facebook and Apple as news distribution channels; listener comments; LinkedIn’s acquisition of Lynda.com (and how it might integrate the training site); Igloo Software promo; the last week on the FIR podcast network; how big brands have reacted to the SCOTUS same-sex marriage ruling, and whether other brands should consider following suit.

Music from Jim Keller, and more.
An in-depth conversation with guest co-host Chuck Hester about LinkedIn, LinkedIn's acquisition of Lynda.com, how big brands have reacted to the SCOTUS same-sex marriage ruling (and whether other brands should consider following suit), how Apple won a PR victory with help from Taylor Swift, one of Hollywood's biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, ...
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Shel Holtz

Shared publicly  - 
 
The Hobson & Holtz Report episode 813 is ready for download. Here's the rundown of topics:

http://firpodcastnetwork.com/813-periscope-in-pr-news-and-politics/

Intro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus.

Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; Media Monitoring Minute from CustomScoop.

News That Fits: An in-depth conversation about communicating on behalf of universities and colleges (the focus on Kevin’s practice); the value of “masterminds” — is there a role for mastermind groups among communicators?; listener comments; a look at the PR agency and practitioner of the future; Dan York’s report: why Facebook, Google, and Skype may win the mobile app war, Ello’s new iOS app, and more; Igloo Software promo; the last week on the FIR Podcast Network; Periscope, presidential politics, and lessons for communicators.

Music from Guster, and more.
An in-depth conversation about communicating on behalf of universities and colleges; the value of "masterminds" -- is there a role for mastermind groups among communicators?; Periscope, presidential politics, and lessons for communicators. Also, FIFA's communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations de...
1
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Shel Holtz

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Here's a rundown of what you'll find in the Friday Wrap this week, my collection of articles, reports, and research curated so you can stay current on trends and news important to organizational communicators.

http://bit.ly/1LnYPR6

* Google search results will list sites that load slowly
* Facebook loosens grip on its News Feed
* Another Facebook News Feed change focuses on time spent
* New social network focuses on politics
* FTC updates disclosure guidelines
* GIFs and Vines now autoplay on Twitter
* Ello launches iOS app
* Snapchat capitalizes on location-based photo-sharing
* Job candidates value employer's reputation as much as money
* Sponsored content leaves one-third of readers feeling deceived or disappointed
* Useless content is an obstacle to embracing social media
* Another day, another survey reveals inability to measure social media
* Want to make a few extra bucks? Deliver something for Amazon
* Does your product need an app?
* Disney demonstrates how to tap into a fan base
* New York Times blocks employee access to desktop home page
* Cards are taking over web design
* Who needs a cameraman when you have a selfie stick?
* BitTorrent makes it easy to share photos and videos across devices<
* The "Instagram of News" arrives
* Facebook's Moments app syncs your camera roll with others
* Keep those domains even if you don't need them any more
* Stay on top of mobile SEO trends
* Don't ignore LinkedIn for PR
* Having trouble convincing your execs of content marketing's ROI?
* Rebuild your Facebook organic reach
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines.
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You can see the articles that don't make the cut on my link blog.
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People
In his circles
1,073 people
Have him in circles
14,665 people
Candace Cahill's profile photo
Tommaso Bolis's profile photo
Roman Faminou's profile photo
Joshua Tarr's profile photo
Amilcar Aristides Monteiro's profile photo
Rhett Carillo's profile photo
alaa tafoo's profile photo
Ava Lianna's profile photo
Taa Dixon's profile photo
Education
  • CSUN
    1976
  • California State University, Northridge
  • El Camino Real High School
  • Canoga Park High School
  • Christopher Columbus Junior High School
  • Limerick Avenue Elementary School
Basic Information
Gender
Male
Birthday
August 6
Story
Introduction

Shel Holtz, ABC, is principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.

Before starting his own firm, Shel managed communications at two Fortune 500 companies and worked as a communications consultant for two global Human Resources consulting firms.

In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences. He also has been on programs for the International Quality and Productivity Center, The American Association of Collegiate Schools of Business, the American Gas Association, the American Institute of Certified Public Accounts, the Association of California Water Agencies, and the Western Pension & Benefits Conference, among others. He also spoke regularly on the Lexis-Nexis touring seminar, "Communicating in a Wired World."

Shel is a five-time winner of IABC's Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles's Communicator of the Year in 1988. Shel served six years on IABC's executive board, two as director of U.S. District 6 and four as a director-at-large. While a director-at-large, he held the Technology portfolio, among others. During his term on the board, he served three times as a member of the executive committee. He has also served as chapter president for IABC/Los Angeles and in a variety of other volunteer positions in IABC at the chapter, district and international levels. Shel earned his IABC accreditation (ABC/Accredited Business Communicator) in 1984.

In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members.

His other memberships include a role as a research fellow and advisory board member of the Society for New Communication Research.

Shel has applied online technology to his communication efforts on behalf of companies and clients since the mid-1980s. His most recent book is "How to Do Everything with Podcasting," co-written with Neville Hobson and published by Osborne/McGraw-Hill. He is also the co-author of "Blogging for Business," co-written with Ted Demopoulos and published by Kaplan. Earlier books include "Corporate Conversations," a guide to employee communications, published by Amacom. "Public Relations on the Net," published by AMACOM; and "The Intranet Advantage," published by Ziff-Davis Press. He also wrote the manuals, "Communication and Technology" and "Communicator's Guide to Intranets," published by Ragan Communications and "Writing for the Wired World," published by IABC.

Work
Occupation
Organizational Communications Consultant
Employment
  • Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
    Principal, present
  • Alexander & Alexander Consulting Group
  • Allergan, Inc.
  • William M. Mercer, Inc.
  • Mattel Inc.
  • ARCO
  • Canoga Park Chronicle
  • California Apparel News
  • Thousand Oaks News-Chronicle
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Concord, California
Previously
San Fernando Valley, California
Shel Holtz's +1's are the things they like, agree with, or want to recommend.
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