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Shel Holtz
Works at Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
Attended CSUN
Lives in Concord, California
14,785 followers|329,398 views


Shel Holtz

Inside PR  - 
Joe Thornley, Martin Waxman and Gini Dietrich chat with Spin Sucks Content Director Lindsay Bell-Wheeler in episode 369 of Inside PR:
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I had a lot of fun with this interview, given my musical tastes. I spoke with Critical Mass Planning Director Mark Silverman and Creative Director Amy Haiar about the recently-launched website, Unlike most musicians' sites -- which follow a fairly strict template -- the Garcia site is a place for fans to explore, listen and connect. They can share their own memories and add photos and images of things like ticket stubs to the tens of thousands of assets the site contains. The site excites me not just because I'm a Garcia fan, but because it's a proof-of-concept for any brand with a history, a large fan base and a lot of content. Give it a listen:
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Shel Holtz

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Friday Wrap #96:

* BBC dishes Indian election news via OTT app
* Celebrities suing brands for tweets
* LinkedIn a source of internal candidate
* Lock-screen app acquisition could remake Twitter
* Blogger’s caper exposes problems with domain ownership
* Journalists are find uses for Whisper, other secret-sharing apps
* Social media now a standard job-hunting tool
* Cosmo’s sponsored cover a sign of things to come
* Is the strike-through correction on its way out?
* FTC investigation offers Pinterest contest insight
* Employee activists on the rise
* Teens still losing interest in Facebook
* Millennials trust peers over professionals
* Video improves engagement and reach for CPG brands
* The sharing economy is poised to double in a year
* If you’re going to take a stand, be prepared for the haters
* Social networks at center of Game of Thrones tribut
* Zippo engages youth with hashtag campaign
* Clorox hosts a Twitter party
Think Spring campaign lets digital gardeners share images and chat
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Brands taking stands: The Chili's controversy over its decision to cancel its day of giving to the National Autism Association is loaded with lessons for brands, which are being driven increasingly by social media to take stands on polarizing issues.
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To quote a fave #influencer of mine, +Jeremiah Owyang, the "crowd is your company."
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Shel Holtz

Inside PR  - 
In episode 368 of FIR Presents Inside PR, Joe Thornley and Martin Waxman talk with co-host Gini Dietrich about her new book, Spin Sucks The Book.
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Shel Holtz

Discussion  - 
In the latest FIR interview, Shel spoke with Critical Mass Planning Director Mark Silverman and Creative Director Amy Haiar about the work they did developing More than just a musician's website, it's a proof-of-concept for any brand with a large fan base, a history, and a lot of content.
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FIR #751 is ready to pulsate through your earbuds:

Intro: FIR Interview with Critical Mass coming, no reports this week from Dan York (get well soon, Dan!) or Michael Netzley;
Quick News: FTC investigation of Cole Haan offers insights into how to run a Pinterest contest, Staples wants to bring 3D printing to the masses, journalists are mining Whisper and other secret-sharing apps, report says 44% of Twitter accounts have never sent a tweet; Ragan promo;

News That Fits: A journalist’s jaundiced view of the value of PR highlights the good, the bad and the ugly; serious reading on the decline as the brain adapts to scanning: what does this means for communicators?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; Igloo Software promo; four new show episodes on the FIR Podcast Network; is the low level of engagement from social media pundits really a case of hypocrisy?;

Music from Matt Shenk; and more.
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As if we needed another reason to encourage employees to participate online on their employers' behalf, along comes a Weber Shandwick study that finds a rise in "employee activism" -- employees sharing company information and defending their companies in the face of attack.
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Shel Holtz

AMP Up Your Social Media  - 
Glenn Gaudet interviews Matt Heinz, founder of Heinz Marketing, on the need for an integrated sales and marketing approach via social media to increase sales and velocity, on episode 22 of AMP Up Your Social Media.
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Organizational Communications Consultant
  • Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
    Principal, present
  • Alexander & Alexander Consulting Group
  • Allergan, Inc.
  • William M. Mercer, Inc.
  • Mattel Inc.
  • ARCO
  • Canoga Park Chronicle
  • California Apparel News
  • Thousand Oaks News-Chronicle
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Concord, California
San Fernando Valley, California

Shel Holtz, ABC, is principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.

Before starting his own firm, Shel managed communications at two Fortune 500 companies and worked as a communications consultant for two global Human Resources consulting firms.

In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences. He also has been on programs for the International Quality and Productivity Center, The American Association of Collegiate Schools of Business, the American Gas Association, the American Institute of Certified Public Accounts, the Association of California Water Agencies, and the Western Pension & Benefits Conference, among others. He also spoke regularly on the Lexis-Nexis touring seminar, "Communicating in a Wired World."

Shel is a five-time winner of IABC's Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles's Communicator of the Year in 1988. Shel served six years on IABC's executive board, two as director of U.S. District 6 and four as a director-at-large. While a director-at-large, he held the Technology portfolio, among others. During his term on the board, he served three times as a member of the executive committee. He has also served as chapter president for IABC/Los Angeles and in a variety of other volunteer positions in IABC at the chapter, district and international levels. Shel earned his IABC accreditation (ABC/Accredited Business Communicator) in 1984.

In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members.

His other memberships include a role as a research fellow and advisory board member of the Society for New Communication Research.

Shel has applied online technology to his communication efforts on behalf of companies and clients since the mid-1980s. His most recent book is "How to Do Everything with Podcasting," co-written with Neville Hobson and published by Osborne/McGraw-Hill. He is also the co-author of "Blogging for Business," co-written with Ted Demopoulos and published by Kaplan. Earlier books include "Corporate Conversations," a guide to employee communications, published by Amacom. "Public Relations on the Net," published by AMACOM; and "The Intranet Advantage," published by Ziff-Davis Press. He also wrote the manuals, "Communication and Technology" and "Communicator's Guide to Intranets," published by Ragan Communications and "Writing for the Wired World," published by IABC.

  • CSUN
  • California State University, Northridge
  • El Camino Real High School
  • Canoga Park High School
  • Christopher Columbus Junior High School
  • Limerick Avenue Elementary School
Basic Information
August 6
Shel Holtz's +1's are the things they like, agree with, or want to recommend.
Pro PR | Exploring social media and public relations

Exploring social media and public relations

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