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Shel Holtz
Works at Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
Attended CSUN
Lives in Concord, California
14,539 followers|534,124 views
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Shel Holtz
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Shows  - 
 
Today’s panel includes Christopher Barger, Senior VP of Global Programs at Voce Communications (a Porter Novelli company); Gerry Corbett, CEO and founder of Redphlag, a marketing, branding, and PR consultancy (and former president of the Public Relations Society of America), and David Spark, founder of brand journalism company Spark Media Solutions. We talked about these topics:

* The 2016 Edelman Trust Barometer, which found the trust gap widening between informed publics and the mass population.
* A post from Jay Baer that offers brands three pieces of advice when tempted to offer “thoughts and prayer” when tragedy strikes or a celebrity dies.
* Sports Stadium, a new app (for iOS only so far) from Facebook that seeks to become your second screen during sporting events.
* The diversity issues arising from the boycott of the Oscars over a second consecutive year of all-white acting nominees, including a look at the issue in other industries and how PR and communicators can play a role in addressing the situation.
* Why do PR trade publications devote so much space to job announcements?
* Michigan Governor Rick Snyder has hired two PR firms to help with PR needed as a result of the Flint, Michigan water crisis. Will it help. Could it help?
* Dan York reports on efforts to bring the Internet to populations without connectivity or financial means to afford it.
Today's panel includes Christopher Barger, Senior VP of Global Programs at Voce Communications (a Porter Novelli company); Gerry Corbett, CEO and founder of Redphlag, a marketing, branding, and PR consultancy (and former president of the Public Relations Society of America), and David Spark, founder of brand journalism company Spark Media Solutions. We talked about the 2016 Edelman Trust Barometer, a Jay Baer post that offered three rules for bra...
3
Scott Douglas's profile photo
 
Great episode, as ever.
I particularly enjoyed the chat about the Flint, Michigan water issue, as it reminded me of my move from journalism into PR around 2002.
At that time Scotland's national water utility (publicly owned) had just been created by amalgamating three legacy water authorities.
Within months of the new organisation coming into being, it was in crisis after an outbreak of cryptosporidium.
I was brought in to help bolster a beleaguered comms team. It was eye opening. 
All of the panel on the show agreed that fixing the problem has to be the priority. That was certainly the case here. As soon as the source of the outbreak was identified it led to a major overhaul of the public water supply network in that area - one of the biggest infrastructure projects in Scotland to that point.
The PR and reputational recovery was every bit as carefully planned, long, painstaking and hard won.
A quick question for +Shel Holtz  - as a long time listener I've heard you previously reference the study (possibly out of Oxford Uni) about honest and transparent companies making better, long-term recoveries from crises. Any chance you'd be able to signpost me to that resource?
Thanks again to all the panel for the customary insight and sharing of knowledge.
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Shel Holtz

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Friday Wrap #185: Stay abreast of news and trends affecting communicators and the companies they work for:

* Facebook's live sports feed is a glimpse into media's future
* IBM acquires UStream
* Nielsen ratings will factor in social chatter
* Rite-Aid now has the largest retail beacon installation
* The social media skills gap is growing
* Employee engagement is worst in big companies
* Brands and publishers are engaging customers via Facebook Messenger
* Blockchain gains steam
* Podcasts are innovating ads people listen to (more than once)
* New rules for death and tragedy
* Using likes to fight terrorism
* Cinemagraphs are getting popular
* 2016 Trust Barometer finds trust inequality on the rise
* Most world governments are on social media (which means, mainly, Facebook)
* Food eVangelists are a growing force
* Zcast is Blab for audio
* Mobile is greater than the sum of its parts; it's a hub
* New app could end fake videos and photos
* Facebook's app adds online anonymity
* Microsoft testing Augmented Reality for phone calls
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines.
1
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Shel Holtz

Open Discussions  - 
 
Not so much a technology question, but...
Do you distribute an email newsletter associated with your podcast? If so, what's the content of the newsletter? I can see information about the current and upcoming shows, but I'm not sure listeners would want to subscribe if that's all they got. What do you include that makes the newsletter worth reading?
1
Jason E. Norris's profile photoCraig Wealand's profile photoJeffrey Bradbury's profile photoAllison Sheridan's profile photo
8 comments
 
Another vote for Mailchimp. My newsletters are RSS fed so once created I don't do anything. They get the links to what was discussed in the show (since that's in my RSS). By being on distribution thought they also get notifications if something goes wrong (website down) or if for some reason I'm not going to do my live show. People seem to like it. Not for everyone of course.
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Shel Holtz

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A great conversation with a great panel on FIR 18: Gini Dietrich, Kami Huyse, and Laura Thomas joined host Shel Holtz for 90 minutes of great conversation.

http://firpodcastnetwork.com/fir-18-pr-earns-a-c-for-chann…/

Topics included PR’s failure to embrace the PESO (paid, earned, shared, owned) content channel model as well as a continued measurement focus on outputs and outtakes 9but not outcomes); the rise of content production houses to feed the social media beast in a timely manner; the possible downsides of Virtual Reality (as well as Cision’s distribution of VR goggles to PR agencies and Dell’s efforts to engage customers about its products’ VR capabilities); President Obama’s social media legacy; live Periscope streams now appearing directly in Twitter feeds (if you’re using an iOS device); and whether brands should be jumping on Peach — the latest shiny object — or focusing resources on email marketing.
1
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Shel Holtz

Strategy, plans, say why  - 
 
This is a long read (17 minutes, according to Medium), but I try to outline the roles Internal Communications departments will need to adopt in order to avoid being folded into a broader Corporate Communications function, erasing the discrete internal-focused operation. (This is based on the accurate belief that it is impossible to communicate to employees in a vacuum, which is traditionally what internal comms has done.) I'd be grateful for your reactions, positive and negative.
The employee communications department is at risk of becoming irrelevant. There already are voices calling for companies to do away with them, arguing that a function focusing on one discrete audience is anachronistic given everybody's ability to see what everybody else is saying.
4
Michael Harry Klein's profile photoSheri Rosen's profile photo
2 comments
 
If you haven't read this yet, you must. I guarantee it offers ideas on many things you do in your job already and many more than you should think about doing.
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Shel Holtz
owner

Shows  - 
 
On episode 17 of the For Immediate Release podcast, +Frank Eliason, +Scott Monty, and +Giovanni Rodriguez talk about T-Mobile CEO John Legere's recent response to an EFF query (a response that probably had T-Mobile communicators cringing). We also explore the move by a lot of PR and marketing agencies to bring their staff up to speed quickly on Virtual Reality, the possibility that Twitter will increase its character count from 140 to 10,000, some of the disruption that's coming based on announcements from automakers at CES, how the current presidential election cycle could hasten the maturity of mobile devices, and whether brands need to follow the trend of shorter videos injected into social networks.

http://firpodcastnetwork.com/fir-17-who-the-fk-are-you-eff/
1
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Shel Holtz

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Friday Wrap #183 features these posts, reports, studies, and issues:

* Twitter could increase character count from 140 to 10,000, sort of
* FTC spells out guidance on native ads
* Politwoops is back on Twitter
* Employers can’t stop employees recording conversations or taking pictures
* Please avoid the temptation of riding a meme’s coattails
* Here are 180,000 images you can now use for free
* ESPN commentator tweets raise questions
* Here come the Messenger bots
* Twitter launches Conversational Ads
* Print doesn’t just live, it’s on the rebound
* Reaching many by targeting few
* Edelman nears the end of its restructuring program
* The downside of workplace collaboration
* Facebook achieving messaging dominance
* Marketers are figuring out sensors
* More marketers rely on bribes to get people to watch their ads
* Now you have to choose between responsive design and AMP
* Here’s one big reason more employees aren’t engaged
* Consumers can’t distinguish native ads from editorial content
* PR gets a C- in Marketwired survey
* Short video ads rule
* What comes after Millennials and what do they want?
* Video calling is imminent on WhatsApp for iOS and Android
* App usage is up big-time
Happy new year to Friday Wrap readers! In 2015, we had the uncommon experience of both Christmas and New Year's falling on Fridays, so the Wrap took a break. I hope your break was rewarding and refreshing. As a result of the two-week break, this week's Wrap is longer than usual, as my collection ...
1
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Shel Holtz

Shared publicly  - 
 
Today’s panel includes Christopher Barger, Senior VP of Global Programs at Voce Communications (a Porter Novelli company); Gerry Corbett, CEO and founder of Redphlag, a marketing, branding, and PR consultancy (and former president of the Public Relations Society of America), and David Spark, founder of brand journalism company Spark Media Solutions. We talked about these topics:

* The 2016 Edelman Trust Barometer, which found the trust gap widening between informed publics and the mass population.
* A post from Jay Baer that offers brands three pieces of advice when tempted to offer “thoughts and prayer” when tragedy strikes or a celebrity dies.
* Sports Stadium, a new app (for iOS only so far) from Facebook that seeks to become your second screen during sporting events.
* The diversity issues arising from the boycott of the Oscars over a second consecutive year of all-white acting nominees, including a look at the issue in other industries and how PR and communicators can play a role in addressing the situation.
* Why do PR trade publications devote so much space to job announcements?
* Michigan Governor Rick Snyder has hired two PR firms to help with PR needed as a result of the Flint, Michigan water crisis. Will it help. Could it help?
* Dan York reports on efforts to bring the Internet to populations without connectivity or financial means to afford it.
Today's panel includes Christopher Barger, Senior VP of Global Programs at Voce Communications (a Porter Novelli company); Gerry Corbett, CEO and founder of Redphlag, a marketing, branding, and PR consultancy (and former president of the Public Relations Society of America), and David Spark, founder of brand journalism company Spark Media Solutions. We talked about the 2016 Edelman Trust Barometer, a Jay Baer post that offered three rules for bra...
2
Add a comment...

Shel Holtz
owner

Shows  - 
 
A great conversation with a great panel on FIR 18: Gini Dietrich, Kami Huyse, and Laura Thomas joined host Shel Holtz for 90 minutes of great conversation.

http://firpodcastnetwork.com/fir-18-pr-earns-a-c-for-chann…/

Topics included PR’s failure to embrace the PESO (paid, earned, shared, owned) content channel model as well as a continued measurement focus on outputs and outtakes 9but not outcomes); the rise of content production houses to feed the social media beast in a timely manner; the possible downsides of Virtual Reality (as well as Cision’s distribution of VR goggles to PR agencies and Dell’s efforts to engage customers about its products’ VR capabilities); President Obama’s social media legacy; live Periscope streams now appearing directly in Twitter feeds (if you’re using an iOS device); and whether brands should be jumping on Peach — the latest shiny object — or focusing resources on email marketing.
3
Christie Goodman's profile photo
 
Fabulous episode! One comment about PR paying for Facebook ads: Since what you're essentially paying for is access to an audience, I think of Facebook advertising as parallel to paying for a wire service for press release distribution – particularly when the press release is no longer just for members of the media.  
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Shel Holtz

Discussion  - 
 
Thoughts appreciated on this lengthy post (a 17-minute read, according to Medium). I'm arguing that internal communications functions are at risk of being absorbed into Corporate Communications if all they do is continue to try to report news and information in a vacuum that no longer exists.
The employee communications department is at risk of becoming irrelevant. There already are voices calling for companies to do away with them, arguing that a function focusing on one discrete audience is anachronistic given everybody's ability to see what everybody else is saying.
1
deirdre breakenridge's profile photo
 
+Shel Holtz, you point out many excellent reasons why we need to have more of a focus on employee communication. I recently participated in a Blab discussion with Piktochart, and a question surfaced regarding the most important stakeholders in 2016. I said it was your own employees. Getting internal communication to inspire, build stronger culture, and to have better informed champions is imperative to a business. Your employees can be your biggest brand advocates. However, this requires moving outside of a vacuum. We definitely need to be more inclusive of the many different channels and creative opportunities that we have to communicate internally today. The bottom line ... more effective communication on the inside, which requires attention and resources, translates into better external public communication. Thank you for sharing your thoughts on the subject, and I'm with you!
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Shel Holtz

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Friday Wrap #184: A taste of Peach, brands blow Bowie tributes, Snapchat is mainstream, and more

* Snooping on employees is not okay (in Europe)
* How to kill a hot new social network
* Did brands have to share David Bowie tributes?
* Huffington Post focuses on video distribution through social channels
* John Legere is sorry for his Eff-bomb
* Tylt aims to improve online conversations
* Snapchat ages up
* Snapchat rivals Facebook for mobile video views
* Snapchat's latest user: The White House
* Wall Street Journal joins Snapchat
* Periscope invades Twitter stream (on iOS only, so far)
* Group video calls now available on Skype mobile
* Marriott on meetings: In-person and aided by technology
* Marketing via Chrome filter
* Hershey's crowdsources shipping solutions
* A new take on reaching a niche audience
* World Bank says the Net is increasing inequality
* Parents post more on Facebook
* Google now has a VR unit
* Agencies send staffers to VR crash courses
* What's the downside to Virtual Reality?
* Are there issues using VR for marketing?
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines.
1
Add a comment...

Shel Holtz

Shared publicly  - 
 
On episode 17 of the For Immediate Release podcast, +Frank Eliason, +Scott Monty, and +Giovanni Rodriguez talk about T-Mobile CEO John Legere's recent response to an EFF query (a response that probably had T-Mobile communicators cringing). We also explore the move by a lot of PR and marketing agencies to bring their staff up to speed quickly on Virtual Reality, the possibility that Twitter will increase its character count from 140 to 10,000, some of the disruption that's coming based on announcements from automakers at CES, how the current presidential election cycle could hasten the maturity of mobile devices, and whether brands need to follow the trend of shorter videos injected into social networks.

http://firpodcastnetwork.com/fir-17-who-the-fk-are-you-eff/
1
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People
Have him in circles
14,539 people
Alan Hines-O'Callaghan's profile photo
Clarence E. Jones III's profile photo
pastor oundo Hillary's profile photo
Francisco González C.'s profile photo
khanh nguyen's profile photo
Mike Brunker's profile photo
Amir Vahdat “RealtorBroker” Founder of OCLuxuryProperty's profile photo
Myssie Cardenas-Barajas's profile photo
Elda Elizama Pinto's profile photo
Work
Occupation
Organizational Communications Consultant
Employment
  • Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
    Principal, present
  • Alexander & Alexander Consulting Group
  • Allergan, Inc.
  • William M. Mercer, Inc.
  • Mattel Inc.
  • ARCO
  • Canoga Park Chronicle
  • California Apparel News
  • Thousand Oaks News-Chronicle
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Concord, California
Previously
San Fernando Valley, California
Story
Introduction

Shel Holtz, ABC, is principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.

Before starting his own firm, Shel managed communications at two Fortune 500 companies and worked as a communications consultant for two global Human Resources consulting firms.

In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences. He also has been on programs for the International Quality and Productivity Center, The American Association of Collegiate Schools of Business, the American Gas Association, the American Institute of Certified Public Accounts, the Association of California Water Agencies, and the Western Pension & Benefits Conference, among others. He also spoke regularly on the Lexis-Nexis touring seminar, "Communicating in a Wired World."

Shel is a five-time winner of IABC's Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles's Communicator of the Year in 1988. Shel served six years on IABC's executive board, two as director of U.S. District 6 and four as a director-at-large. While a director-at-large, he held the Technology portfolio, among others. During his term on the board, he served three times as a member of the executive committee. He has also served as chapter president for IABC/Los Angeles and in a variety of other volunteer positions in IABC at the chapter, district and international levels. Shel earned his IABC accreditation (ABC/Accredited Business Communicator) in 1984.

In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members.

His other memberships include a role as a research fellow and advisory board member of the Society for New Communication Research.

Shel has applied online technology to his communication efforts on behalf of companies and clients since the mid-1980s. His most recent book is "How to Do Everything with Podcasting," co-written with Neville Hobson and published by Osborne/McGraw-Hill. He is also the co-author of "Blogging for Business," co-written with Ted Demopoulos and published by Kaplan. Earlier books include "Corporate Conversations," a guide to employee communications, published by Amacom. "Public Relations on the Net," published by AMACOM; and "The Intranet Advantage," published by Ziff-Davis Press. He also wrote the manuals, "Communication and Technology" and "Communicator's Guide to Intranets," published by Ragan Communications and "Writing for the Wired World," published by IABC.

Collections Shel is following
Education
  • CSUN
    1976
  • California State University, Northridge
  • El Camino Real High School
  • Canoga Park High School
  • Christopher Columbus Junior High School
  • Limerick Avenue Elementary School
Basic Information
Gender
Male
Birthday
August 6
Shel Holtz's +1's are the things they like, agree with, or want to recommend.
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