And if you're interested in attending the webinar, here's the registration link:
A growing body of research suggests companies and their leaders can no longer remain neutral about societal issues. Companies like Target, Walmart, Salesforce, Duke Energy, The Walt Disney Company, Hilton, Bank of America, and many others have expressed support for one side of a contentious political debate, an action that could alienate customers, suppliers, and employees on the other side of the issue. Some experts advise remaining neutral, though studies including the Edelman Trust Barometer make it clear that consumers increasingly expect companies to be active in addressing societal inequities and the Melbourne Mandate asks communicators to act as the conscience of the corporation.
An equally large number of studies reinforce the need for companies to go beyond "greenwashing" when it comes to communicating their environmental activities and positions. These dicey issues will be the focus of discussion among four IABC Fellows who will also answer questions from the audience.
- Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.Principal, present
- Alexander & Alexander Consulting Group
- Allergan, Inc.
- William M. Mercer, Inc.
- Mattel Inc.
- Canoga Park Chronicle
- California Apparel News
- Thousand Oaks News-Chronicle
Shel Holtz, ABC, is principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.
Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.
Before starting his own firm, Shel managed communications at two Fortune 500 companies and worked as a communications consultant for two global Human Resources consulting firms.
In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences. He also has been on programs for the International Quality and Productivity Center, The American Association of Collegiate Schools of Business, the American Gas Association, the American Institute of Certified Public Accounts, the Association of California Water Agencies, and the Western Pension & Benefits Conference, among others. He also spoke regularly on the Lexis-Nexis touring seminar, "Communicating in a Wired World."
Shel is a five-time winner of IABC's Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles's Communicator of the Year in 1988. Shel served six years on IABC's executive board, two as director of U.S. District 6 and four as a director-at-large. While a director-at-large, he held the Technology portfolio, among others. During his term on the board, he served three times as a member of the executive committee. He has also served as chapter president for IABC/Los Angeles and in a variety of other volunteer positions in IABC at the chapter, district and international levels. Shel earned his IABC accreditation (ABC/Accredited Business Communicator) in 1984.
In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members.
His other memberships include a role as a research fellow and advisory board member of the Society for New Communication Research.
Shel has applied online technology to his communication efforts on behalf of companies and clients since the mid-1980s. His most recent book is "How to Do Everything with Podcasting," co-written with Neville Hobson and published by Osborne/McGraw-Hill. He is also the co-author of "Blogging for Business," co-written with Ted Demopoulos and published by Kaplan. Earlier books include "Corporate Conversations," a guide to employee communications, published by Amacom. "Public Relations on the Net," published by AMACOM; and "The Intranet Advantage," published by Ziff-Davis Press. He also wrote the manuals, "Communication and Technology" and "Communicator's Guide to Intranets," published by Ragan Communications and "Writing for the Wired World," published by IABC.
- California State University, Northridge
- El Camino Real High School
- Canoga Park High School
- Christopher Columbus Junior High School
- Limerick Avenue Elementary School
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