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Shel Holtz
Works at Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
Attended CSUN
Lives in Concord, California
14,644 followers|475,356 views
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Shel Holtz

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The 164th Friday Wrap is out; here's what's covered:

http://holtz.com/blog/the-workplace-experience/friday-wrap-164-windows-10s-first-dayfacebook-is-top-tech-product-the-mob-i/4542/

* Not a bad first day for Windows 10
* Google begins the great Google+ uncoupling
* Facebook is the most-used tech product globally
* Google digs in its heels on right to be forgotten
* Mozilla CEO rips Microsoft for Windows 10 default
* Court orders Facebook to let Germans use fake names
* You asked, LinkedIn delivered
* Yahoo unveils video app that uses text instead of audio
* Google Glass is back
* Google Search app helps you avoid crowds
* The internet mob is out of control
* Podcast ads test ethical boundaries
* Lenovo's internal social network really is social
* Vine just isn't what it used to be
* Infographics drive SEO
* Industry will drive Internet of Things growth
* LinkedIn's dominance
* The fastest growing social network is...
* The next set of emoji may deal with food allergies
* One guy quit his job to Periscope for a living
* Should reporters write press releases?
* People who don't go online will continue to not go online
* We use social media apps first
* What do Millennials want from employee communications?
* Journalists rely more on social media
* Millennials, shmellennials. Are you ready for Generation Z?
* Brands pull marketing in-house
* White papers deliver the most leads
Flickr photo courtesy of USS John C. StennisThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while ...
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Shel Holtz
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Linked Conversations  - 
 
In addition to a couple LinkedIn news items, Chuck spends some time with Content Management Institute founder Joe Pulizzi in episode 29 of Linked Conversations.

http://bit.ly/1VQfvY4
Host Chuck Hester shares two LinkedIn announcements that typify its "you ask, we listen" approach, followed by a conversation with the founder of the Content Marketing Institute, Joe Pulizzi.Continue Reading →
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Shel Holtz
moderator

Upcoming Shows  - 
 
We're adding a new podcast to the FIR Podcast Network, one I'm particularly excited about (and will be a part of). Each month, a panel of International Association of Business Communicators (IABC) Fellows will take a deep dive into a single communication topic of current interest. And it'll all be LIVE via Google+ Hangout on Air (then distributed as a regular FIR audio podcast). The first episode is set for this Thursday, July 30, at noon EDT. Details:

http://firpodcastnetwork.com/new-podcast-circle-of-fellows-lets-you-tap-into-iabc-fellows-knowledge-and-experience/
The Circle of Fellows is a new FIR podcast featuring a monthly panel made up of Fellows of the International Association of Business Communicators. Each episode will feature a single topic, enabling the Fellows to dig deep and provide insights based on their vast experience. The podcast will be delivered live as a Google+ Hangout on Air, then made available both as a YouTube video and an audio podcast.Continue Reading →
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Shel Holtz

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Here's the rundown of stories, posts, reports, and studies from this week's Friday Wrap:

http://bit.ly/1Mp9pd8

* Altimeter Group acquired by Prophet
* Sysomos acquires Expion
* Twitter gets more boring
* Facebook can't challenge search warrants
* Lead generation comes to SlideShare
* Twitter targets live events
* Could Symphony be Wall Street's platform for collusion?
* Marketers can license GoPro videos
* Who's excited about another new social network?
* Slack integrates with Google Calendar
* Newspapers back away from live video
* Starbucks: Your new source of New York Times articles
* What's the future of news?* Social media makes your travel day easier at airports
* Print is still not dead
* YouTube app now shows vertical videos in full-screen mode
* Horror director crafts a Snapchat murder mystery
* Earned media is more important than ever
* A miniscule number of marketers think their content marketing strategies are working
* Victoria's Secret does social media best
* Business success doesn't flow naturally from great customer service
Wrapped Peanuts characters photo courtesy of Sarah JoyThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar ...
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Shel Holtz
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The Hobson & Holtz Report  - 
 
The Hobson & Holtz Report #817

http://bit.ly/1Vl0Jsb

Quick News: Facebook and Twitter are increasingly sources of news for US users, why newsrooms should care about virtual reality, are videos going vertical (thanks to Snapchat)?, Apple Pay launches in the UK with 250K stores and 8 banks participating; the Media Monitoring Minute with CustomScoop;

News That Fits: Sarcasm poses a challenge for computer algorithms in sentiment analysis; listener comments; social by design: how Ogilvy leveraged the Chinese obsession for naming; Igloo Software promo; Dan York’s Tech Report: IETF93, the future of podcasting; the past week on the FIR Podcast Network;

Music by Diablo Swing Orchestra; and more.
Sarcasm poses a challenge for computer algorithms in sentiment analysis: is relying on humans to make the final call the only way forward?; social by design: how Ogilvy leveraged the Chinese obsession for naming with an integrated advertising campaign for Visit Britain.Continue Reading →
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Shel Holtz

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Here's this week's wrap-up of news, posts, studies, and reports -- the 162nd Friday Wrap.

http://holtz.com/blog/content/friday-wrap-162-instagram-debuts-pluto-pic-audiences-move-to-mobile-brand-b/4537/

* US Army press release rolls virtual eyes at paranoid conspiracy theorists
* Lawyers can advice on cleaning up a client's social media presence
* Firefox dumps Flash
* Where did Pluto photos debut? Did you guess Instagram?
* Google has been asked to remove more than 1 million links
* Another specialized social network emerges, this one for casual gamers
* Google goes head-to-head with Apple's iBeacon
* Microsoft propels collaboration with Gigjam
* Audiences go mobile
* Mobile is YouTube's focus
* Smartphones now a part of life
* Is Twitter dying?
* Don't write off brand blogs quite yet
* Videos go vertical
* Brands are embracing cause marketing
* Target takes a stab at explaining the Internet of Things
* Hotels make an experience out of top-level loyalty status
* So long, spam
* Facebook's influence on news consumption is undeniable
* Mobilegeddon was real
* Want the best executives in your company? Focus on culture
* The best social media isn't social media
Flickr photo courtesy of DaveThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories ...
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Shel Holtz
moderator

Circle of Fellows  - 
 
We wrapped up the inaugural Hangout on Air we've titled Circle of Fellows. This'll be a monthly panel of IABC Fellows taking a deep dive into a single timely communication topic. Today, great panel of IABC Fellows took an hour-long look at the value communicators bring to their organizations, whether it has risen or fallen in the last few years, and what communicators can do to increase their value in the eyes of organizational leadership.

Visit the episode page to either watch the YouTube video or listen to the audio. If you like what you hear, subscribe!
Watch the premiere episode of The Fellows Circle as it happens live on Thursday, July 30, at noon EDT.Continue Reading →
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Shel Holtz

Shared publicly  - 
 
We're adding a new podcast to the FIR Podcast Network, one I'm particularly excited about (and will be a part of). Each month, a panel of International Association of Business Communicators (IABC) Fellows will take a deep dive into a single communication topic of current interest. And it'll all be LIVE via Google+ Hangout on Air (then distributed as a regular FIR audio podcast). The first episode is set for this Thursday, July 30, at noon EDT. Details:
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Shel Holtz

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The Hobson & Holtz Report episode 818 is up:

Intro: New FIR Podcast Network show: the Fellows Circle debuts live on July 30;

Quick News: Twitter deletes tweets on DCMA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds lead-generation tool to SlideShare; the 
Media Monitoring Minute with CustomScoop;

News That Fits: Do we really have to take emoji seriously?; Dan York's Tech Report; Edward Snowden's message to the IETF, Instagram brings search to the web, using Facebook author tags to grow your audience, and more; listener comments; do you need guidance on how to use Twitter such as that produced for members of Parliament?; Igloo Software promo; the past week on the FIR Podcast Network;

Music from Fly Golden Eagle; and more.

Do we really have to take emojis seriously? Do you need guidance on how to use Twitter such as that produced for members of Parliament?

http://firpodcastnetwork.com/818-do-we-really-have-to-take-emoji-seriously/
Do we really have to take emojis seriously? Do you need guidance on how to use Twitter such as that produced for members of Parliament?Continue Reading →
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Shel Holtz

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It is inevitable that Virtual Reality files will be included with pitches, attached to press releases, and included in newsroom media galleries. VR B-roll is coming. The only question is how long will it take and which agency or company will be the first to offer it?

http://bit.ly/1IdaVsI
Which company or agency will be the first to include Virtual Reality files as part of a PR pitch? Journalists today are jonesing for videos and images. Editors increasingly instruct reporters not even to submit articles if they don't have video or artwork. It's the rare pitch that includes ...
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it's seems complicated hmm
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Shel Holtz

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The Hobson & Holtz Report #817

http://bit.ly/1Vl0Jsb

Quick News: Facebook and Twitter are increasingly sources of news for US users, why newsrooms should care about virtual reality, are videos going vertical (thanks to Snapchat)?, Apple Pay launches in the UK with 250K stores and 8 banks participating; the Media Monitoring Minute with CustomScoop;

News That Fits: Sarcasm poses a challenge for computer algorithms in sentiment analysis; listener comments; social by design: how Ogilvy leveraged the Chinese obsession for naming; Igloo Software promo; Dan York’s Tech Report: IETF93, the future of podcasting; the past week on the FIR Podcast Network;

Music by Diablo Swing Orchestra; and more.
Sarcasm poses a challenge for computer algorithms in sentiment analysis: is relying on humans to make the final call the only way forward?; social by design: how Ogilvy leveraged the Chinese obsession for naming with an integrated advertising campaign for Visit Britain.Continue Reading →
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Shel Holtz

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I've been working on this post a long time. It's longer than usual, but I hope it's worth your time.

Brand citizenship -- also called public leadership -- is not your grandfather's Corporate Social Responsibility. It's what happens when commitment to environmental principles and/or social justice become a core part of the organization's mission, alongside profit. The payoff is huge, but the road to get there will be rough. Is it worth it?

http://bit.ly/1CGVVrj
Warning: Long post follows. The roster of companies taking positions and undertaking initiatives that go well beyond the comfortable mediocrity of Corporate Social Responsibility (CSR) is impressive. Influencing public policy is nothing new for businesses—it has been the work of lobbyists since ...
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Excellent read Shel -- especially like the point that few companies/organizations measure their reputation
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People
In his circles
1,074 people
Have him in circles
14,644 people
Iyadh houria's profile photo
Philip Anton's profile photo
David Smith's profile photo
George Paul's profile photo
Abdullah khan's profile photo
Tyrell Mara's profile photo
Taa Dixon's profile photo
hicham abid's profile photo
Lance Tracey's profile photo
Education
  • CSUN
    1976
  • California State University, Northridge
  • El Camino Real High School
  • Canoga Park High School
  • Christopher Columbus Junior High School
  • Limerick Avenue Elementary School
Basic Information
Gender
Male
Birthday
August 6
Story
Introduction

Shel Holtz, ABC, is principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.

Before starting his own firm, Shel managed communications at two Fortune 500 companies and worked as a communications consultant for two global Human Resources consulting firms.

In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences. He also has been on programs for the International Quality and Productivity Center, The American Association of Collegiate Schools of Business, the American Gas Association, the American Institute of Certified Public Accounts, the Association of California Water Agencies, and the Western Pension & Benefits Conference, among others. He also spoke regularly on the Lexis-Nexis touring seminar, "Communicating in a Wired World."

Shel is a five-time winner of IABC's Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles's Communicator of the Year in 1988. Shel served six years on IABC's executive board, two as director of U.S. District 6 and four as a director-at-large. While a director-at-large, he held the Technology portfolio, among others. During his term on the board, he served three times as a member of the executive committee. He has also served as chapter president for IABC/Los Angeles and in a variety of other volunteer positions in IABC at the chapter, district and international levels. Shel earned his IABC accreditation (ABC/Accredited Business Communicator) in 1984.

In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members.

His other memberships include a role as a research fellow and advisory board member of the Society for New Communication Research.

Shel has applied online technology to his communication efforts on behalf of companies and clients since the mid-1980s. His most recent book is "How to Do Everything with Podcasting," co-written with Neville Hobson and published by Osborne/McGraw-Hill. He is also the co-author of "Blogging for Business," co-written with Ted Demopoulos and published by Kaplan. Earlier books include "Corporate Conversations," a guide to employee communications, published by Amacom. "Public Relations on the Net," published by AMACOM; and "The Intranet Advantage," published by Ziff-Davis Press. He also wrote the manuals, "Communication and Technology" and "Communicator's Guide to Intranets," published by Ragan Communications and "Writing for the Wired World," published by IABC.

Work
Occupation
Organizational Communications Consultant
Employment
  • Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
    Principal, present
  • Alexander & Alexander Consulting Group
  • Allergan, Inc.
  • William M. Mercer, Inc.
  • Mattel Inc.
  • ARCO
  • Canoga Park Chronicle
  • California Apparel News
  • Thousand Oaks News-Chronicle
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Concord, California
Previously
San Fernando Valley, California
Shel Holtz's +1's are the things they like, agree with, or want to recommend.
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Guy Kawasaki's secret rules for Twitter: A must-read for communicators
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Make your phone your walletGoogle Wallet holds your credit and debit cards, offers, and rewards cards. With this latest release, you can use

PETITION: Tell Eric Cantor not to water down the STOCK Act
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The vote on the STOCK Act is less than 24 hours away. Sign our petition right now telling Eric Cantor not to water down a bill banning insid

An Apology to Content Marketers - Forbes
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Every now and then I write a piece I regret. Such is the case with a Forbes post I wrote a few weeks ago called, “Why I hate ‘Content Market

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When you find something you want to view later, put it in Pocket.

Home - On The Media
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Voices from the Ealing tweetup — NevilleHobson.com
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Just under a year ago, I went to my first Ealing Tweetup in Ealing, west London. Organized by Mark Hillary, it was unlike any other tweetup