Shel Holtz, ABC, is principal of Holtz
Communication + Technology. His clients have included Intel, Sears, PepsiCo,
Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General
Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras,
Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary
Fund, National Geographic, The American Red Cross and Monsanto.
Shel has nearly 30 years of organizational
communications experience in both corporate and consulting environments. He is
experienced in employee communications, compensation and benefits
communications, corporate public relations, media relations, financial
communications, investor relations, and marketing communications. In addition
to integrating technology into communications strategies, his expertise
includes strategic communications planning, change management, organizational
culture, communicating business initiatives, and communications research.
Before starting his own firm, Shel managed
communications at two Fortune 500 companies and worked as a communications
consultant for two global Human Resources consulting firms.
In addition to his consulting and development
work, Shel is a regular speaker on topics surrounding the application of online
technology to strategic organizational communication. He speaks regularly at
IABC and Ragan Communication conferences. He also has been on programs for the
International Quality and Productivity Center, The American Association of
Collegiate Schools of Business, the American Gas Association, the American
Institute of Certified Public Accounts, the Association of California Water Agencies,
and the Western Pension & Benefits Conference, among others. He also spoke
regularly on the Lexis-Nexis touring seminar, "Communicating in a Wired
Shel is a five-time winner of IABC's Gold
Quill award (most recently winning in 1997 for external Web sites), and was
named IABC/Los Angeles's Communicator of the Year in 1988. Shel served six
years on IABC's executive board, two as director of U.S. District 6 and four as
a director-at-large. While a director-at-large, he held the Technology portfolio,
among others. During his term on the board, he served three times as a member
of the executive committee. He has also served as chapter president for
IABC/Los Angeles and in a variety of other volunteer positions in IABC at the
chapter, district and international levels. Shel earned his IABC accreditation
(ABC/Accredited Business Communicator) in 1984.
In 2005, Shel was named an IABC Fellow, the
highest honor IABC confers on its members.
His other memberships include a role as a
research fellow and advisory board member of the Society for New
Shel has applied online technology to his
communication efforts on behalf of companies and clients since the mid-1980s.
His most recent book is "How to Do Everything with Podcasting," co-written
with Neville Hobson and published by Osborne/McGraw-Hill. He is also the
co-author of "Blogging for Business," co-written with Ted Demopoulos
and published by Kaplan. Earlier books include "Corporate
Conversations," a guide to employee communications, published by Amacom.
"Public Relations on the Net," published by AMACOM; and "The
Intranet Advantage," published by Ziff-Davis Press. He also wrote the
manuals, "Communication and Technology" and "Communicator's Guide
to Intranets," published by Ragan Communications and "Writing for the
Wired World," published by IABC.