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Shel Holtz
Works at Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
Attended CSUN
Lives in Concord, California
14,707 followers|455,347 views
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Shel Holtz

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I'm speaking June 9 and 10 at the Intranet Global Forum in Los Angeles. I'd rather attend small, niche gatherings like this than the humongous social media conferences. Here's why.

http://bit.ly/1FOOld3
I tend to stay away from the big social media conferences that attract the same speakers over and over and over again. It's not that I have anything against these folks; in fact, I count many of them among my friends. They're mostly terrific speakers. And I have had great times at New Media Expo ...
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Shel Holtz

Discussion  - 
 
Have you heard about the drama going on over at TWiT? I caught on to this thanks to a Twitter conversation between Leo Laporte and a few commentators on the move.
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It doesn't seem like a good move to turn your back on your community, although I suspect it's a lot more complicated than that.
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Shel Holtz

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Neville Hobson and I just posted episode 809 of The Hobson & Holtz Report. Here's the rundown of today's topics, with a special focus on two crises -- Amtrak's miserable excuse for crisis communications and the nine-year failures that could bring down Thomas Cook.

http://firpodcastnetwork.com/809-amtrak-and-thomas-cook-fa…/

Intro: FIR Interview with Leila Janah coming this week, FIR Podcast Network shows make Cision top 50 PR/Marketing podcasts recommendations;
Quick News: Tweets now appear in Google search results, communication leaders aren’t leading very well, 110 photojournalists run National Geographic’s Instagram account, the immorality of mobile ad blockers; the Media Monitoring Minute with CustomScoop:
News That Fits: Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; Dan York’s Tech Report: EuroDig, WSIS, IANA and more; listener comments in the FIR Podcast Community on Google+; how to implement WhatsApp messaging in your business; Igloo Software promo; the past week on the FIR Podcast Network; a crisis story to watch: FIFA 2015 presidential election;
Music from Deadlines; and more.
Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; and more...Continue Reading →
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Shel Holtz
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Inside PR  - 
 
The latest episode of Inside PR is up, with Martin and Joe discussion 'I want to know, I want to go, I want to buy' micro-moments and why video to go (i.e. mobile) is more important than ever. Gini will be back for next week's episode.

http://firpodcastnetwork.com/409-living-in-a-world-of-micro-moments-and-video-to-go/
In today’s episode, we have a couple of topics to discuss – both revolving around Google. The first is micro-moments, or what Google describes as ‘I want to know, I want to go, I want to buy moments’. I call them the frequent times we turn to our smartphones during the day – often when we’re in the middle of something else – to find out some info, daydream, or take a mini-break from what we’re doing.Continue Reading →
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Shel Holtz

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The FIR Podcast Network has launched its new website today. Please, let me know what you think!
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Shel Holtz

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Episode 808 of The Hobson & Holtz Report is ready -- and it has been posted to our BRAND NEW WEBSITE! Please take a look and let us know what you think. Here's what Neville and I covered in this week's show:

http://firpodcastnetwork.com/808-how-digital-leaders-outperform-their-peers/

Intro: New FIR website goes live (and a hint of more to come), FIR’s new Pinterest account – and a board for sharing books for young communicators;

Quick News: How T-Mobile blew $200K on a campaign against Verizon, Domino’s to roll out tweet-a-pizza in the US, the town in Spain that runs on Twitter, gay-themed traffic lights get Vienna in the mood for the Eurovision Song Contest; the Media Monitoring Minute with CustomScoop;

News That Fits: How digital leaders outperform their peers; Michael Netzley’s Asia Report: Singapore’s media authorities enforce new internet content provider guidelines to shut down a political blog; where are the videos in corporate newsrooms?; listener comments in audio and in the FIR Podcast Community on Google+; seven top futurists’ surprising predictions about what the next decade will bring; Igloo Software promo; Dan York’s Tech Report: with Bryan Person in Keene, New Hampshire; the past week on the FIR Podcast Network;

Music from KA Morton; and more.
Intro: New FIR website goes live (and a hint of more to come), FIR's new Pinterest account - and a board for sharing books for young communicators...Continue Reading →
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Shel Holtz

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It's Friday, so let's wrap up the week with the rundown of news, reports, and posts that will help you stay on top of your communication game.

http://bit.ly/1A6tQYH

* You know that social media policy you rolled out? It could be illegal
* Facebook Instant Articles are here and the critics hate it
* But the Instant Article experience is pretty fabulous
* Brace yourselves for the storm of political advertising
* Millennials are now the largest generation in the workplace
* Are you sure you want to send that tweet?
* An early example of how retail will use VR
* Snapchat is beating the odds
* Millennials are searching for how-to videos on YouTube via mobile
* Odds are, you used a smartphone to watch a Twitter video
* Facebook in-app search puts burden on brands
* The cloud is the most important new technology in decades
* People really want to be forgotten
* Too bad for Twitter there aren't more world leaders
* Tap Emoji to donate
* Internet of Things will drive innovation
* 92% of companies can't fix their reputations
* Gamification coming to a retailer near you
* Consumers would rather watch videos about products than read about them
* How much did William Zinsser influence you?
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Shel Holtz

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Amtrak and Thomas Cook are both dealing with the aftermaths of awful crisis communications. Neville and I take a deep dive into both of these crises on episode 809 of The Hobson & Holtz Report.
Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; and more...Continue Reading →
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Shel Holtz

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Here's the rundown of news, posts, reports, and research from the last week, designed to keep communicators on top of activities that will affect the way organizations communicate. 

http://bit.ly/1c8QVP7

* Amtrak's crash crisis communication sucked
* WhatsApp may allow business-to-consumer chat
* The top 10 chat apps have 2 billion users
* Spotify adds podcasts
* NYSE launches a Bitcoin index
* Tweets return to Google search results (on mobile only)
* Webmaster Tools is now Search Console, and it awesome
* Where is the influencer marketplace?
* Marketers really are looking for those influencers
* The stakes get raised in native advertising
* Print still isn't dead
* The Internet is running out of room
* New Chrome extension lets computers share links by sound
* CEOs prefer Twitter
* Human rights beats sustainability in consumer brand decisions
* Communication leaders have a inflated view of themselves
* Business use of WhatsApp is rising
* Wearables will impact shopper behavior
* Samsung Flow mirrors Apple Continuity
* Messenger may add games
Welcome to the Friday Wrap, my weekly roundup of news, posts, reports, and other content designed to help you stay current with developments that will affect the way companies communicate. I collect items throughout the week for possible use in the wrap; you're welcome to follow my link blog.
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Shel Holtz

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What will 2025 look like (according to seven futurists) and what do these changes mean to the communications profession? Find out on FIR episode 808.
Intro: New FIR website goes live (and a hint of more to come), FIR's new Pinterest account - and a board for sharing books for young communicators...Continue Reading →
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Shel Holtz
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The Hobson & Holtz Report  - 
 
Episode 808 of The Hobson & Holtz Report is ready -- and it has been posted to our BRAND NEW WEBSITE! Please take a look and let us know what you think. Here's what Neville and Shel covered in this week's show:

http://firpodcastnetwork.com/808-how-digital-leaders-outperform-their-peers/

Intro: New FIR website goes live (and a hint of more to come), FIR’s new Pinterest account – and a board for sharing books for young communicators;

Quick News: How T-Mobile blew $200K on a campaign against Verizon, Domino’s to roll out tweet-a-pizza in the US, the town in Spain that runs on Twitter, gay-themed traffic lights get Vienna in the mood for the Eurovision Song Contest; the Media Monitoring Minute with CustomScoop;

News That Fits: How digital leaders outperform their peers; Michael Netzley’s Asia Report: Singapore’s media authorities enforce new internet content provider guidelines to shut down a political blog; where are the videos in corporate newsrooms?; listener comments in audio and in the FIR Podcast Community on Google+; seven top futurists’ surprising predictions about what the next decade will bring; Igloo Software promo; Dan York’s Tech Report: with Bryan Person in Keene, New Hampshire; the past week on the FIR Podcast Network;

Music from KA Morton; and more.
Intro: New FIR website goes live (and a hint of more to come), FIR's new Pinterest account - and a board for sharing books for young communicators...Continue Reading →
1
Krishna De's profile photo
 
+Shel Holtz +Neville Hobson Another great episode full of lots of resources. Thank you.

I'd like to offer a different perspective on the question of online video and corporate news rooms.

I think one of the reasons that we don't see as nuch video as we would hope is the issue of executives having confidence on camera.

If I reflect on my time as an SVP if I had said to my executive colleagues that I wanted to capture their speeches, conversations and presentations on video they would have run a mile!

In my experience many of us do not want to be in from of a still camera/mobile phone let alone a video. So I wonder if PR professionals don't ask their colleagues or clients as they have perhaps been advised that they don't like to be on camera?

And then when it comes to live streaming through HOA, mobile apps etc that is an even more challenging situation for many people as there is no chance to edit and re-take the piece.

On that topic - I have watched a number of live streams of press announcements from organisations (on Periscope in particular) and I have recommended to my PR students to watch and evaluate what works and what does not. Let's ust say there is certainly lots of opportunity for PR professionals to coach and mentor their colleagues and clients both on their performance in front of the camera on a mobile device and the content that makes for an engaging accompanying slide deck - not to mention improving camera skills by the person Periscoping - but that is all probably the topic for a different episode!
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Shel Holtz
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Media Bullseye Roundtable  - 
 
FIR co-founder Shel Holtz joins Chip Griffin on the Media Bullseye Roundtable to talk about Facebook's Instant Articles, Twitter's decision to put its CFO in charge of marketing, and the future prospects for live streaming video apps like Periscope and Meerkat.

http://bit.ly/1e5QPto
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Thanks! Podcast Lounge let me download the episode a day after my first comment.
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People
In his circles
1,072 people
Have him in circles
14,707 people
Amani Channel's profile photo
Tassos Kambouropoulos's profile photo
Fabio Orlando Bernardini's profile photo
Gerred Elson's profile photo
Jonathan Collier's profile photo
Dushyant Tiwari's profile photo
Nicole Whitman's profile photo
Candace Cahill's profile photo
hicham abid's profile photo
Education
  • CSUN
    1976
  • California State University, Northridge
  • El Camino Real High School
  • Canoga Park High School
  • Christopher Columbus Junior High School
  • Limerick Avenue Elementary School
Basic Information
Gender
Male
Birthday
August 6
Story
Introduction

Shel Holtz, ABC, is principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.

Before starting his own firm, Shel managed communications at two Fortune 500 companies and worked as a communications consultant for two global Human Resources consulting firms.

In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences. He also has been on programs for the International Quality and Productivity Center, The American Association of Collegiate Schools of Business, the American Gas Association, the American Institute of Certified Public Accounts, the Association of California Water Agencies, and the Western Pension & Benefits Conference, among others. He also spoke regularly on the Lexis-Nexis touring seminar, "Communicating in a Wired World."

Shel is a five-time winner of IABC's Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles's Communicator of the Year in 1988. Shel served six years on IABC's executive board, two as director of U.S. District 6 and four as a director-at-large. While a director-at-large, he held the Technology portfolio, among others. During his term on the board, he served three times as a member of the executive committee. He has also served as chapter president for IABC/Los Angeles and in a variety of other volunteer positions in IABC at the chapter, district and international levels. Shel earned his IABC accreditation (ABC/Accredited Business Communicator) in 1984.

In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members.

His other memberships include a role as a research fellow and advisory board member of the Society for New Communication Research.

Shel has applied online technology to his communication efforts on behalf of companies and clients since the mid-1980s. His most recent book is "How to Do Everything with Podcasting," co-written with Neville Hobson and published by Osborne/McGraw-Hill. He is also the co-author of "Blogging for Business," co-written with Ted Demopoulos and published by Kaplan. Earlier books include "Corporate Conversations," a guide to employee communications, published by Amacom. "Public Relations on the Net," published by AMACOM; and "The Intranet Advantage," published by Ziff-Davis Press. He also wrote the manuals, "Communication and Technology" and "Communicator's Guide to Intranets," published by Ragan Communications and "Writing for the Wired World," published by IABC.

Work
Occupation
Organizational Communications Consultant
Employment
  • Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
    Principal, present
  • Alexander & Alexander Consulting Group
  • Allergan, Inc.
  • William M. Mercer, Inc.
  • Mattel Inc.
  • ARCO
  • Canoga Park Chronicle
  • California Apparel News
  • Thousand Oaks News-Chronicle
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Concord, California
Previously
San Fernando Valley, California
Shel Holtz's +1's are the things they like, agree with, or want to recommend.
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