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Shel Holtz
Works at Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
Attended CSUN
Lives in Concord, California
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Shel Holtz
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Shows  - 
 
Episode 37 of the For Immediate Release podcast features Serena Ehrlich, Dave Fleet, and Martin Waxman in conversation about topics of interest to the PR community, including new Pew data that shows most people get their news from social media, which kind of agency (brand, marketing, search, or PR) is best positioned to manage social media, how well the San Diego Padres handled its issue (or was it a crisis?), whether Egypt Air can force media to report only facts covered in its press releases, the role of emotional intelligence (EQ) i PR, new podcast audience data, brands turning to documentaries to tell their stories, and whether you can apply a formula to content to ensure it goes viral. Dan York reports on changes at Twitter and Periscope, and more.

http://firpodcastnetwork.com/fir-37-must-now-pitch-news-snapchat/
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Shel Holtz

Strategy, plans, say why  - 
 
I have presented a talk three or four times on the changes that need to happen for a discrete internal communications to remain viable. It has been extremely well-received, so I've decided to offer it as a FREE webinar at noon EDT on Friday, June 17. I hope you'll join me.

"I have some senior managers questioning the need to retain dedicated internal communications specialists. Why not just get others in the Marketing team to chip in to support, they suggest." That was the message I got from a corporate communications manager in mid-May. It wasn't the first time I have heard this sentiment. Or the second. Not even the third. The fact is, the workplace conditions that gave rise to the internal communications functi...
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I have a lot of opinions on this, +Shel Holtz, as you know. I'll be listening in on this!
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Shel Holtz
owner

Shows  - 
 
FIR episode 35 is up, featuring Scott Monty, Donna Papacosta, and Howard Greenstein, along with host Shel Holtz, exploring Facebook’s Trending Topics kerfuffle, Instagram’s’s new logo, which (if you just read tweets in the first 24 hours) everybody hated, the state of domain fraud, the growing trend of publishing the same content across multiple sites, research showing influencers on Twitter, Vine, YouTube, and Instagram are trusted by consumers nearly as much as friends, a study that demonstrates yet again that consumers want customer support via social media, and the lingering effect of CEO scandals. Dan York reports on the growing mistrust of Internet privacy and security and the implications for e-commerce and other online activities.

http://firpodcastnetwork.com/fir-35-everybody-hates-change/

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Shel Holtz

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This Hangout On Air is hosted by Shel Holtz. The live video broadcast will begin soon.
Q&A
Preview
Live
FIR 34
Mon, May 9, 12:38 PM
Hangouts On Air - Broadcast for free

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Shel Holtz
owner

Shows  - 
 
Shel is back this week with panelists +Philippe Borremans currently director of strategy for PR Media, an H+K Strategies Affiliate, based in Casablanca, Morocco; +David Spark, owner of Spark Media Solutions, a brand journalism firm, and author of Three Feet from Seven Figures’ and +James Ylisela, president of Duff Media Partners, providing journalistic services, communications consulting and training, also a contributing writer for Chicago magazine.

http://firpodcastnetwork.com/fir-33-not-corporate-videos-s…/

Our topics included a look at the new shift away from Human Resources and toward Employee Experience, whether PR agencies aren’t focused enough on media relations (and the sorry state of digital newsrooms), the even sorrier state of most corporate videos, a study that found employees don’t know if their companies have crisis plans, why communication silos need to come down, a new directory of chatbots, and the future of content marketing as influencer marketing continues to provide the best results. Dan York reports on BASIC’s 50th anniversary, a new online writing tool, and more.
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Shel Holtz
owner

Shows  - 
 
FIR Podcast #32: Sorry about the unethical PR

FIR tech correspondent +Dan York jumped in to guest-host the episode while Shel tended to new grandfather duties; his daughter gave birth to a beautiful baby girl a few days early! Today’s panel includes digital and visual content marketing, social media, and online reputation speaker and consultant +Krishna De (who also hosts the newest FIR podcast, Talking Social Business); author, investor, and networking expert +Kelly Hoey, who is also one of the 100 most influential women on Twitter; and +B.L. Ochman, a digital pioneer and interactive content and social media consultant.

http://firpodcastnetwork.com/fir-32-sorry-bad-pr/

These were the topics of discussion:
* The challenges for marketers in Facebook’s latest algorithm tweak, which emphasizes content people actually spend time reading
* A survey reveals that the public wants CEOs on social media, but they don’t want them to get personal
* A look at the Facebook Live API and how some brands are already taking advantage of it
* The apology from the chancellor at UC Davis, who used ethically-questionable SEO techniques to bury references to the controversy sparked by pepper-spraying of students involved in a peaceful protest
* Dan York reports on the White House’s behind-the-scenes look at President Obama’s trip to Hanover Messe, Snapchat’s filter to raise awareness of the hazards of texting and driving, Snapchat’s face-swap feature, and surprising demographics revealing that two-thirds of Snapchat’s user base are over 18
* YouTube’s launch of 360-degree video
* The inevitable piling on of brands taking advantage of Prince’s untimely passing
* A listener comment from former FIR podcast host Rachel Miller of All Things IC

FIR tech correspondent Dan York jumped in to guest-host the episode while Shel tended to new grandfather duties; his daughter gave birth to a beautiful baby girl a few days early! Today's panel includes digital and visual content marketing, social media, and online reputation speaker and consultant Krishna De (who also hosts the newest FIR podcast, Talking Social Business); author, investor, and networking expert J. Kelley Hoey, who is also one o...
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Congratulations grandfather +Shel Holtz. +Dan York did fine fill-in work. 
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Shel Holtz
owner

Shows  - 
 
Circle of Fellows episode 9 features Pixie Emslie (South Africa), John Gerstner (USA), Lety Narvaez (Mexico) and Mark Schumann (USA) in a deep dive into the challenges and techniques for bringing creativity and innovation to organizational communications.
Communicators tend to be inclined toward creativity. We are writers, videographers, and artists, after all. But a corporation can sometimes suck the creativity out of a person. How can communicators bring creativity and innovation to their work in an organization? What approaches work? And how can they convince senior leadership that it produces genuine results when we break out of the mundane reporting we see from so many companies? In this epis...
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Shel Holtz
owner

Shows  - 
 
Today’s panel features Paul Gillin, who is opening a content marketing arm of his company Profitecture (and who also is host of FIR B2B here on the FIR Podcast Network); Carol Kinsey Goman, a keynote speaker, author, and adviser on collaboration, non-verbal communication, and other communication-related issues; and David Murray, executive director of the Professional Speechwriters Association, publisher of Vital Speeches of the Day, and prolific blogger. All three of today’s panel are published authors who talked about the resurgence of print, CEOs who share only the least worrisome reasons for lower earnings, Facebook Live’s surprising audience, whether communicators can finally all agree on one thing (that Donald Trump is a threat to everything communicators believe in), the urgency (or lack thereof) of bringing new digital technologies to the enterprise, and Cracker Jack’s plan to replace the “prize in every box” with a QR code.

http://firpodcastnetwork.com/fir-36/
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Shel Holtz
owner

Shows  - 
 
Despite unusual recording issues, we managed to get this one in the can! Panelists include Cruiseable.com CEO +JD Lasica, Elasticity Senior Vice President +Jason Falls, and ClaimWizard Marketing Director +Lynette Young — social media thought leaders all — had a lively conversation about the growing importance of influencer marketing, the shift from public to private media, the new era of authenticity, the potential for brands to live-tweet their histories, access to Facebook topic data (at a price), and a study that finds brands with low engagement score are hurt worse by crises and bad news than those with higher scores. And Dan York shares his tech report.

http://firpodcastnetwork.com/fir-34/

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This was a great conversation!

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Shel Holtz
owner

Shows  - 
 
Every day I see posts about bots contain information or ideas that I want to incorporate into my May 20 webinar aimed at organizational communicators (who will be using chatbots in short order, even if they don't think they will). Then there are articles like this one from TechCrunch, which reinforces what I already think: No, they will not replace all human interaction, but they will "please us by performing a task so quietly and quickly we don’t even notice they’re there."

http://techcrunch.com/2016/05/05/a-few-words-on-chatbots/

If you're interested, you can register for the webinar here: https://www.eventbrite.com/e/chatbots-for-communicators-a-webinar-with-shel-holtz-tickets-24522962842?aff=eac2
"Messengers are the new browsers and chatbots are the new websites." That's the message from an executive at one of the leading messaging apps, and he's exactly right. Chatbots today are where the World Wide Web was around 1992: Techies are all over them, marketers are starting to use them, and PR/communications practitioners are essentially in the dark. We're just starting to notice some conversation about them but haven't paid any attention to...
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Looking forward to the webinar. In the meantime, if you have not heard about Viv (from the makers of Siri) you might find this article interesting. There should be an announcement on it on Monday.
https://www.washingtonpost.com/news/the-switch/wp/2016/05/04/siris-creators-say-theyve-made-something-better-that-will-take-care-of-everything-for-you/
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Shel Holtz
owner

Shows  - 
 
IABC Fellows +George McGrath, +Jim Shaffer and +Brad Whitworth joined me this morning for an hour-long discussion of the communications role in delivering the Customer Experience. Now you can listen in via audio podcast or YouTube video: It's in episode 8 of Circle of Fellows.
It's a rare company that isn't working to create a great customer experience (CX), which is "the product of an interaction between an organization and a customer over the duration of their relationship" (according to Wikipedia). In this episode of Circle of Fellows, IABC Fellows George McGrath, Jim Shaffer, and Brad Whitworth join moderator (and Fellow) Shel Holtz for a discussion about the various ways organizational communicators can support th...
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Shel Holtz
owner

Shows  - 
 
FIR Podcast #31: Bring Back the Tourists!

Today’s panel includes Blogger Bridge CEO Chris Christensen (who also hosts the Amateur Traveler podcast), Voce Communications Senior VP Christopher Barger (who is about to open Christopher Barger Communications), and CustomScoop founder Chip Griffin.

Our topics included…

* The implications for communicators of the growing trend of corporations embracing gay rights and issuing public statements opposing statewide legislation that restricts those rights
* Egypt’s plan to win back tourists despite no recognition in the plan of terror risks, while Mexico has found a way to address the Zika virus
* The widely reported story of an executive who deleted his entire startup with a single line of code, which turned out to be a publicity stunt
* The decline in personal posts on Facebook and how it affects communicators who have invested heavily in Facebook as a channel
* Dan York’s report on Facebook’s F8 developer conference
* The pivot to video by many news organizations and whether company communicators need to follow suit
* Communication jobs opening up focused on writing the scripts chatbots use

Connect with our panelists on Twitter at @chris2x, @cbarger, and @chipgriffin.

About today’s panel:

Christopher Barger is Senior Vice President of Global Programs at Voce Communications, a Porter Novelli company, helping clients around the world develop and execute social media strategies. Christopher has been in the Porter Novelli family since 2011, arriving after nearly seven years of leading social media programs at Fortune 50 companies, and has a decade and a half’s experience building corporate communications strategies. Before joining PN, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. Christopher also previously managed social media initiatives and corporate communications for IBM, serving from 2005-2007 as that company’s first “Blogger-in-Chief” and playing the pivotal role in the development of IBM’s social media program. Christopher is the author of the book “The Social Media Strategist” (McGraw Hill, 2012), and was a contributor to Forbes’ CMO Network through his blog, “The Social Media Report.” He and his family are proud to call the Detroit area home. Catch him on Twitter @cbarger.

Chris Christensen is the CEO at BloggerBridge.com, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.

Chip Griffin is a writer and entrepreneur with a particular interest at the intersection of communications and technology. Chip has helped clients communicate more effectively through strategic messaging, writing, digital advice, and innovative web-based software. He sold one of his companies, CustomScoop, in the summer of 2015. After first getting involved with digital marketing and communications in the mid-1990’s, Chip became one of the first individuals to serve as a Chief Digital Officer of any major public relations firm. He has written for clients and publications for more than 20 years.
Today's panel includes Blogger Bridge CEO Chris Christensen (who also hosts the Amateur Traveler podcast), Voce Communications Senior VP Christopher Barger (who is about to open Christopher Barger Communications), and CustomScoop founder Chip Griffin. Our topics included a look at the issues arising for communicators from the growing trend of companies embracing gay rights as states enact legislation restricting those rights, efforts by Egypt to ...
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Work
Occupation
Organizational Communications Consultant
Employment
  • Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.
    Principal, present
  • Alexander & Alexander Consulting Group
  • Allergan, Inc.
  • William M. Mercer, Inc.
  • Mattel Inc.
  • ARCO
  • Canoga Park Chronicle
  • California Apparel News
  • Thousand Oaks News-Chronicle
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Concord, California
Previously
San Fernando Valley, California
Story
Introduction

Shel Holtz, ABC, is principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.

Before starting his own firm, Shel managed communications at two Fortune 500 companies and worked as a communications consultant for two global Human Resources consulting firms.

In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences. He also has been on programs for the International Quality and Productivity Center, The American Association of Collegiate Schools of Business, the American Gas Association, the American Institute of Certified Public Accounts, the Association of California Water Agencies, and the Western Pension & Benefits Conference, among others. He also spoke regularly on the Lexis-Nexis touring seminar, "Communicating in a Wired World."

Shel is a five-time winner of IABC's Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles's Communicator of the Year in 1988. Shel served six years on IABC's executive board, two as director of U.S. District 6 and four as a director-at-large. While a director-at-large, he held the Technology portfolio, among others. During his term on the board, he served three times as a member of the executive committee. He has also served as chapter president for IABC/Los Angeles and in a variety of other volunteer positions in IABC at the chapter, district and international levels. Shel earned his IABC accreditation (ABC/Accredited Business Communicator) in 1984.

In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members.

His other memberships include a role as a research fellow and advisory board member of the Society for New Communication Research.

Shel has applied online technology to his communication efforts on behalf of companies and clients since the mid-1980s. His most recent book is "How to Do Everything with Podcasting," co-written with Neville Hobson and published by Osborne/McGraw-Hill. He is also the co-author of "Blogging for Business," co-written with Ted Demopoulos and published by Kaplan. Earlier books include "Corporate Conversations," a guide to employee communications, published by Amacom. "Public Relations on the Net," published by AMACOM; and "The Intranet Advantage," published by Ziff-Davis Press. He also wrote the manuals, "Communication and Technology" and "Communicator's Guide to Intranets," published by Ragan Communications and "Writing for the Wired World," published by IABC.

Collections Shel is following
Education
  • CSUN
    1976
  • California State University, Northridge
  • El Camino Real High School
  • Canoga Park High School
  • Christopher Columbus Junior High School
  • Limerick Avenue Elementary School
Basic Information
Gender
Male
Birthday
August 6
Shel Holtz's +1's are the things they like, agree with, or want to recommend.
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