Our topics included a look at the new shift away from Human Resources and toward Employee Experience, whether PR agencies aren’t focused enough on media relations (and the sorry state of digital newsrooms), the even sorrier state of most corporate videos, a study that found employees don’t know if their companies have crisis plans, why communication silos need to come down, a new directory of chatbots, and the future of content marketing as influencer marketing continues to provide the best results. Dan York reports on BASIC’s 50th anniversary, a new online writing tool, and more.
FIR tech correspondent jumped in to guest-host the episode while Shel tended to new grandfather duties; his daughter gave birth to a beautiful baby girl a few days early! Today’s panel includes digital and visual content marketing, social media, and online reputation speaker and consultant (who also hosts the newest FIR podcast, Talking Social Business); author, investor, and networking expert , who is also one of the 100 most influential women on Twitter; and , a digital pioneer and interactive content and social media consultant.
These were the topics of discussion:
* The challenges for marketers in Facebook’s latest algorithm tweak, which emphasizes content people actually spend time reading
* A survey reveals that the public wants CEOs on social media, but they don’t want them to get personal
* A look at the Facebook Live API and how some brands are already taking advantage of it
* The apology from the chancellor at UC Davis, who used ethically-questionable SEO techniques to bury references to the controversy sparked by pepper-spraying of students involved in a peaceful protest
* Dan York reports on the White House’s behind-the-scenes look at President Obama’s trip to Hanover Messe, Snapchat’s filter to raise awareness of the hazards of texting and driving, Snapchat’s face-swap feature, and surprising demographics revealing that two-thirds of Snapchat’s user base are over 18
* YouTube’s launch of 360-degree video
* The inevitable piling on of brands taking advantage of Prince’s untimely passing
* A listener comment from former FIR podcast host Rachel Miller of All Things IC
If you're interested, you can register for the webinar here: https://www.eventbrite.com/e/chatbots-for-communicators-a-webinar-with-shel-holtz-tickets-24522962842?aff=eac2
Today’s panel includes Blogger Bridge CEO Chris Christensen (who also hosts the Amateur Traveler podcast), Voce Communications Senior VP Christopher Barger (who is about to open Christopher Barger Communications), and CustomScoop founder Chip Griffin.
Our topics included…
* The implications for communicators of the growing trend of corporations embracing gay rights and issuing public statements opposing statewide legislation that restricts those rights
* Egypt’s plan to win back tourists despite no recognition in the plan of terror risks, while Mexico has found a way to address the Zika virus
* The widely reported story of an executive who deleted his entire startup with a single line of code, which turned out to be a publicity stunt
* The decline in personal posts on Facebook and how it affects communicators who have invested heavily in Facebook as a channel
* Dan York’s report on Facebook’s F8 developer conference
* The pivot to video by many news organizations and whether company communicators need to follow suit
* Communication jobs opening up focused on writing the scripts chatbots use
Connect with our panelists on Twitter at @chris2x, @cbarger, and @chipgriffin.
About today’s panel:
Christopher Barger is Senior Vice President of Global Programs at Voce Communications, a Porter Novelli company, helping clients around the world develop and execute social media strategies. Christopher has been in the Porter Novelli family since 2011, arriving after nearly seven years of leading social media programs at Fortune 50 companies, and has a decade and a half’s experience building corporate communications strategies. Before joining PN, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. Christopher also previously managed social media initiatives and corporate communications for IBM, serving from 2005-2007 as that company’s first “Blogger-in-Chief” and playing the pivotal role in the development of IBM’s social media program. Christopher is the author of the book “The Social Media Strategist” (McGraw Hill, 2012), and was a contributor to Forbes’ CMO Network through his blog, “The Social Media Report.” He and his family are proud to call the Detroit area home. Catch him on Twitter @cbarger.
Chris Christensen is the CEO at BloggerBridge.com, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.
Chip Griffin is a writer and entrepreneur with a particular interest at the intersection of communications and technology. Chip has helped clients communicate more effectively through strategic messaging, writing, digital advice, and innovative web-based software. He sold one of his companies, CustomScoop, in the summer of 2015. After first getting involved with digital marketing and communications in the mid-1990’s, Chip became one of the first individuals to serve as a Chief Digital Officer of any major public relations firm. He has written for clients and publications for more than 20 years.
- Shel Holtz brings nearly 35 years of experience to his speaking and consulting engagements. He is focused on digital and social media's role in organizational communications. He also blogs, podcasts, and enjoys jam music.Principal, present
- Alexander & Alexander Consulting Group
- Allergan, Inc.
- William M. Mercer, Inc.
- Mattel Inc.
- Canoga Park Chronicle
- California Apparel News
- Thousand Oaks News-Chronicle
Shel Holtz, ABC, is principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.
Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.
Before starting his own firm, Shel managed communications at two Fortune 500 companies and worked as a communications consultant for two global Human Resources consulting firms.
In addition to his consulting and development work, Shel is a regular speaker on topics surrounding the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences. He also has been on programs for the International Quality and Productivity Center, The American Association of Collegiate Schools of Business, the American Gas Association, the American Institute of Certified Public Accounts, the Association of California Water Agencies, and the Western Pension & Benefits Conference, among others. He also spoke regularly on the Lexis-Nexis touring seminar, "Communicating in a Wired World."
Shel is a five-time winner of IABC's Gold Quill award (most recently winning in 1997 for external Web sites), and was named IABC/Los Angeles's Communicator of the Year in 1988. Shel served six years on IABC's executive board, two as director of U.S. District 6 and four as a director-at-large. While a director-at-large, he held the Technology portfolio, among others. During his term on the board, he served three times as a member of the executive committee. He has also served as chapter president for IABC/Los Angeles and in a variety of other volunteer positions in IABC at the chapter, district and international levels. Shel earned his IABC accreditation (ABC/Accredited Business Communicator) in 1984.
In 2005, Shel was named an IABC Fellow, the highest honor IABC confers on its members.
His other memberships include a role as a research fellow and advisory board member of the Society for New Communication Research.
Shel has applied online technology to his communication efforts on behalf of companies and clients since the mid-1980s. His most recent book is "How to Do Everything with Podcasting," co-written with Neville Hobson and published by Osborne/McGraw-Hill. He is also the co-author of "Blogging for Business," co-written with Ted Demopoulos and published by Kaplan. Earlier books include "Corporate Conversations," a guide to employee communications, published by Amacom. "Public Relations on the Net," published by AMACOM; and "The Intranet Advantage," published by Ziff-Davis Press. He also wrote the manuals, "Communication and Technology" and "Communicator's Guide to Intranets," published by Ragan Communications and "Writing for the Wired World," published by IABC.
- California State University, Northridge
- El Camino Real High School
- Canoga Park High School
- Christopher Columbus Junior High School
- Limerick Avenue Elementary School
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