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Sheila Scarborough
Works at Tourism Currents
Attended University of Texas
Lives in Round Rock, Texas
4,660 followers|135,084 views
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Sheila Scarborough

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Our latest +Tourism Currents  newsletter is about museum marketing, including ideas from a small museum in southern California.
 
As we continue our focus this month on helping tourism partners, here are some marketing ideas for that one partner that everyone has - museums.
Museum marketing is evolving. Here are ideas for museums of all sizes to stretch marketing dollars, online and offline, and enhance visitor experience.
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If you like Van Gogh, then travel through the Netherlands to see the places that inspired him. By +Kerry Dexter for the Perceptive Travel​ Blog.
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Thank you for the shout out, Sheila
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"Make the rejection process even more simple by sending in a proposed speaker lineup that is all white men from the Bay Area." Sage advice from the +SXSW Interactive conference director. SXSW 2016 speaker & panel proposal deadline is July 24, 2015.

#sxswi   #sxsw   
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Awesome
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Dug around in my personal blog's analytics & found that this post was the most popular by far during the last 6 months - how to find your locals on Instagram - they are potential brand ambassadors & supporters of your destination marketing.
Since visual content is so important, doesn't it make sense to connect with your local online publishers on photo-sharing sites like Instagram?
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Our latest +Tourism Currents post features hotel marketing tips from the HITEC 2015 conference educational sessions.
 
“Hotel reviews are now the key factor in buying preference." Marketing tips your hotel tourism partners can use, from our recap of some HITEC conference sessions ....

#hotels   #hotel    #hospitality   #marketing   #tourism   #hitecatx   #HITEC   #destinationmarketing  
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YES. "For the sake of all that is good & holy, take advantage of content that drops on your door step."  When bloggers provide online coverage of your destination, attraction, or hotel, please share it! Thanks, +Chris Christensen 

#tourism   #PR   #destinationmarketing   #marketing   #socialmedia  
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Two local options for late night and 24 hour dining in Austin TX: Magnolia Cafe and Kerbey Lane Cafe, each with multiple locations.
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Sheila Scarborough

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My own recommendations as a local for where to shop, eat, and stay in the South Congress Ave SoCo district in downtown Austin, Texas.
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If people tell you to use social media for networking but you haven't a clue what that means, I wrote this post for you .... 
Networking and socializing offline is a pretty straightforward, well-understood process. "Hi, nice to meet you, Sue Jones. I hear that you do great work at XYZ company." "Fred Smith, have you met Sue Jones? She does amazing things over at XYZ." What if there was a way that you could say hello to ...
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Did you know that the famous Alamo is part of five San Antonio Catholic missions? They were just designated UNESCO World Heritage sites - learn how to see them by cycling the Mission Reach path along the San Antonio River, in my latest for the Perceptive Travel Blog.
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Altar area at the Mission, part of a new +UNESCO​ World Heritage site - the San Antonio Missions. #findyourpark 
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There is no secret for how to find cheap flights and save on airfare; it's a lot of hunting around and work. The savings can certainly make the effort worth it, though. My latest for the Perceptive Travel Blog.
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Shivers me timber... :p
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People
Have her in circles
4,660 people
waqar khan's profile photo
Gani Boy's profile photo
erasmus laryea's profile photo
Gray Cargill's profile photo
Christina Trevino's profile photo
Brendan Coyne's profile photo
Dushyant Tiwari's profile photo
Adam Mamelak's profile photo
Macelleria Ristorante's profile photo
Work
Occupation
Writer, Trainer, Speaker
Employment
  • Tourism Currents
    Writer, Trainer, Speaker, 2009 - present
    Online and in-person training in social media for tourism and hospitality.
  • US Navy
    1983 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Round Rock, Texas
Previously
Florida - Japan - the Netherlands - Virginia - Hawaii - California - Rhode Island
Story
Tagline
I'm a writer and speaker specializing in tourism, travel and social media.
Introduction
I'm a writer and speaker specializing in tourism, travel and social media. Co-founder of Tourism Currents: online and in-person training in social media for tourism and hospitality. 

US Navy veteran and NHRA drag racing fan.
Education
  • University of Texas
  • US Naval War College
Basic Information
Gender
Female
Relationship
Married
Other names
SheilaS