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Sheila Hensley
Works at Real Estate Success Center
Attended University of Memphis
Lives in Memphis
3,155 followers|291,432 views
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Sheila Hensley

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The definition of Marketing and brand awareness.  
Take notes, this is simple and true.
Thanks +Vincent Messina!
h/t +Stephan Hovnanian 
 
Brand Experts

Designers are not brand experts. The reason is, your brand has a creative component to it, but your logos, color options, font or anything that goes into the visual side of your brand is only a part of what your brand is.

In fact, your brand ultimately is what you, up front, decide you want to be known for, and then doing what you need to do to build that reputation.

A brand is created in part by the up front work of using any and all forms of communication to make claims or assertions about yourself that represent the initial notion of what you determined you want to be known for.

THEN the work begins to actually make it so that the way people perceive you is precisely the way you want them to.

In other words, you make the claim, and then you have to back it up.

The imagery alone doesn't create a brand. It creates a psychological link to the things you want to be associated with, and the way you deliver on the promises you make.

You want to be known as a cost-effective super reliable car. Then you build it, and deliver on your promise. Then you become Toyota.

You want to be the thought leaders in business strategy. Then you design your service firm and deliver on your promise. Then you become McKinsey.

You want to be known as a restaurant who delivers food fast, at a low cost. You start your restaurant and deliver on your promise. Then you become McDonald's.

A brand isn't just what you say you stand for or what you want to be seen as. Your brand is what you actually stand for represented by your actions and ability to execute on the promises you make your customers.

Brands are not products or services. Brands are what people associate with your products or services. People associate with you that which you consistently promise, and consistently deliver

Trust is a huge component of your brand in that people trust you to keep your promise.

Transparency is a huge component of your brand because people want to know what to expect from you.

Integrity is a huge component of your brand because people want to know that you accurately represent what you are, and nothing more.

Creative designers, since they cannot help you with the execution, are limited only to contributing to using visuals to deliver the promise and develop the things you want to be associated with.

You are responsible for the most important part. Keeping the promise.

#brandexperts #brandbuilding
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6 comments
 
Welcome +Robin Slee, I agree.
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Sheila Hensley

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Starts at 2 PM!
Join us for this special event.
#EvilWade  
 
Evil Wade vs Jay Baer
At last, it finally happens!   #EvilWade  and +Jay Baer will be going head to head in this hangout because of the kidnapping of +Convince & Convert!

Don't forget to circle the Convince & Convert page and ask to be in their Blog Notification circle!

Read Jay's blog here: http://www.convinceandconvert.com

Topics
We're going to talk about the power of collaboration and why you're not going to make your business successful by yourself.  There's plenty of people that you are compatible with that will help you both get what you want!

Get in on the list!
Read more about what I'm reading and learn why and how you can start collaborating with your peers to build solid relationships in my upcoming book The Relationship Manifesto.  Here's a sneak peek of what I'm working on: 
http://www.wadeharman.com/sneakpeek

#socialmediatips   #collaboration   #bloggingtips  
This Hangout On Air is hosted by Wade Harman. The live video broadcast will begin soon.
Q&A
Preview
Live
Evil Wade vs. Jay Baer
Thu, August 6, 3:00 PM
Hangouts On Air - Broadcast for free

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4 comments
 
I know :)  We're close.
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Sheila Hensley

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The Question All Small Business Owners are asking themselves
Which review sites should our business be on?
Interview with +martin shervington and +Phil Rozek 
#WeDigReviews    
 
Which review sites should your business be on? (INTERVIEW)
This was a super insightful session...

Thanks to +Phil Rozek for sharing his knowledge.

Want the PYB reviews guide?
Here you go:
https://www.plusyourbusiness.com/we-dig-reviews-free-guide

#googlelocal   #yelp   #reputationmanagement   #reviews  
If you are keen on managing your online reputation you will want to make sure you are on the right sites for you.
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Ah, I remember you mentioning that in our interview +Matt Pentecost.  Yelp is not huge in my area for my industry but more for food and drink businesses - which I think is normal.
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This is a brilliant article by my friend +Robin Strohmaier about missing Google reviews. 
Never heard of Google simply taking down a review without explanation but apparently it happens.  
Robin has done exhaustive research and explains why it happens and how to prevent losing your hard earned review. 
Solving the Mystery of Missing Google Reviews
Questions to Ask if a Google Review Disappears
Why is Google So Strict With Reviews?
#WeDigReviews
Have you ever had missing Google reviews? If you’ve ever lost one a Google review, you know how frustrating it is. Here are steps to help solve the mystery.
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I'll check it out. Thx 
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Why do you think you're bigger than you are?
This is brilliant. I don't care who you are, pay attention.
#1>0 
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What a great share! Love this concept +Sheila Hensley​!
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45 seconds of truth via +Denis Labelle 
 
Everybody Needs A Coach         (45 sec.)
- +Eric Schmidt, Executive Chairman, Google
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I couldn't agree more!
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This is very cool.  Thanks to +Michael Daniels for sharing this new info about hangout customized invitations.
#hangouts  
 
Google Hangouts is rolling out new invitation settings to make it easier for folks to communicate.

Once you turn on the feature, friends with your verified phone number or email can contact you directly.
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Sheila Hensley

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True Engagement isn't something you sell.
True Engagement is something you feel.
The eBook is wonderful and filled with images that make you think.  Scan it first, then read it.  Made for LinkedIn but so valuable for us all.
#gapingvoid
 
Please share! It's Time to Re-Think Storytelling and Content Marketing.

This is the result of a fun new ebook I worked on with +LinkedIn Jason Miller and +Hugh MacLeod 
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Nice rant my friend.  +Phil Bowyer agree LinkedIn should have just posted a link.  It is an amazing ebook.  Don't usually download because of the reasons you mentioned but the authors did a great job on this one.  Images are terrific.  You are most welcome. :D
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An opportunity to get started with hangouts at a great price.
Check out +All About Hangouts
Thanks +Ronnie Bincer for this fabulous offer!
 
Time to Learn Google Hangouts! Back To School Special
You know that Hangouts on Air (HOA) let you broadcast your message via a live video stream, connect with people, build trust, improve visibility and a host of other benefits... right?

But you also know that if the HOA tool is not used well, that it could actually damage your reputation, so maybe you just never really tried.

Now is the time to learn how to use this great communications tool!

This acclaimed self-paced 9-module video training course (with printable study guides) is currently discounted for a limited time... Back to School time. Visit www.allabouthangouts.com

Save $80 off your no-risk purchase (we offer a no questions asked 30-day Money Back Guarantee) by entering Back2School2015 as the coupon code at checkout or by clicking this link which will auto apply the $80 savings in the shopping cart:
http://AllAboutHangouts.com/back2school2015

Nothing to loose, lots to gain. Ask anyone that has taken the course, it brings you from Hangout Basics to Total Hangout Confidence!
=== ===
#AllAboutHangouts   #HangoutsTraining   #HangoutsTutorial  
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...and thank YOU +Sheila Hensley for helping spread the news on the course and the special offer. You're awesome!
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Sheila Hensley

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+Peg Fitzpatrick and #EvilWade  +Wade Harman talking about two platforms Peg loves and knows a lot about. Going to be an epic HOA - come join us!
#Pinterest   #Instagram  
 
Pinstagram & Why These Two Will Help Your Biz

This week I am joined in studio by +Peg Fitzpatrick to talk about two powerhouse social networks called Pinterest and Instagram.  Peg knows her stuff when it comes to both and its my job to get inside her head and extract the best information possible to help you with your social marketing.

Read Peg Here: http://www.pegfitzpatrick.com

Watch Past Shows!
http://wade.tips/1CKZHcU

Pre-Order Your Copy!
The Relationship Manifesto is available for your pre -order today!  Grab your copy of how you can learn to be a hero to one individual at a time and capture the magic of social through one simple tip here: http://wade.tips/1Gi6Xz4

Disclaimer
If you have any way engaged with this event I will be putting you in an invitation circle.  If you would like to opt out, please let me know!

#pinterest   #instagram   #socialmediamarketing   #pinteresttips   #socialmediatips  
This Hangout On Air is hosted by Wade Harman. The live video broadcast will begin soon.
Q&A
Preview
Live
Pinstagram & Why These Two Will Help Your Biz
Thu, August 6, 11:00 AM
Hangouts On Air - Broadcast for free

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2 comments
 
Welcome sir.  Fantastic guest. :)
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Sheila Hensley

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I particularly dislike manipulation.
+Brian Solis inspires.
#changehumanbehavior  
 
There are two ways to change human behavior: 1) Manipulate it or 2) Inspire it.
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martin shervington's profile photoPepper Oldziey's profile photoSheila Hensley's profile photoNina Trankova's profile photo
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Thanks for sharing +Nina Trankova.  Posting another today that you'll love. :)
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I know students who are considering Consolidation.
I bet you do too. If you know parents of students considering same, please pass this along.

Important . . . "you must first be sure to separate your debt into federal student loans and private student loans because they cannot be mixed for consolidation."
Thanks +Jodi Okun 

#collegecash   #students   #financialaid  
 
Thinking About Consolidating Your Student Loans?
What is student loan consolidation?

Student loan consolidation is the process of taking all of your outstanding student loans and bundling them into one. It may be similar to consolidating your credit card payments.

Although it might seem like a no-brainer, there are downsides to consider. 

Read it here: http://bit.ly/1CtVzUI

Pin it for later: http://bit.ly/1fPiyPz

#collegecash   #studentloans   #students   #financialaid   #college   #millennials  
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Thanks +Sheila Hensley student loans are a hard nut to crack  - and to add a layer consolidation. I hope everyone does their research 
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People
Have her in circles
3,155 people
David Fletcher's profile photo
Stan Bush's profile photo
Brian Hollmann's profile photo
Ginny Lee's profile photo
Oluwatoyin Pampam's profile photo
Chiến Trần Văn's profile photo
Robin Slee's profile photo
Costa Rica Monkey Tours's profile photo
George Muller's profile photo
Education
  • University of Memphis
    English/Journalism
Basic Information
Gender
Female
Looking for
Friends, Networking
Relationship
Married
Story
Tagline
Teacher. Learner. Happy to share knowledge!
Introduction
Love to learn; Love to teach and help others learn. 

Own and manage an online real estate school - wanted to give back after a long, successful career.  

Own and manage Social Web Learning where we put talent with students to enhance the learners social media experience.

Former Member of Community Association Institute (CAI) 2010-2014, own and manage my condo website and produce the association newsletter.

Live in two locations - profile pictures show one extreme to the other. 

May not have enough to do;  I'll check and get back to you on that.
Bragging rights
First designee of Association of Real Estate License Law Officials (ARELLO) Certified Distance Education Instructor (CDEI) in the nation.
Work
Occupation
Founder Real Estate Success Center, blogger, social media consultant, trainer, coach & mentor
Skills
ELearning, Online Real Estate Education, Continuing Education, Career Consultation, Google My Business Consultations
Employment
  • Real Estate Success Center
    Owner, 2001 - present
    School Owner, student career counseling, online instructor, approved Tennessee Real Estate Commission course provider #1348, Sheila@RealEstateSuccessCenter.com
  • Co-Founder Social Web Learning
    Co-Founder, 2008 - 2014
  • International Association of Real Estate Consultants
    Online Instructor, 2012
    Online Instructor
  • Executive Relocation Services - Brokerage specializing in Relocation and Buyer Agency
    Owner, 1991 - 2010
    Owner/Broker - speciality, Buyers, Relocation
  • National Association of Realtors
    Online Instructor, 2001 - 2010
    Online Instructor
  • SRS Council, LLP
    Online Instructor, 2006 - 2010
    Online Instructor
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Memphis
Contact Information
Home
Phone
901-652-3167
Email
Address
5865 Ridgeway Center Parkway #300, Memphis, TN 38120
Work
Phone
901-652-3167
Email
Address
5865 Ridgeway Center Parkway #300, Memphis, TN 30129
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Lovely atmosphere, great food and exceptional service. Will visit when back in town again.
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reviewed a week ago
Love my waiters Morris, Brandon and the great bar tenders when we eat at the bar. Angela mixes a mean Margartita! Tonight I'm having the Prime Rib which is consistently delicious!
Public - a month ago
reviewed a month ago
Stephan has taught me so much; where must I start? His advice and business ethics are beyond reproach. His marketing strategies are in line with my own core values of building relationships, service to the client and you know Stephan tells you it works, he's experienced it himself. He doesn't speak in riddles. Straight forward, no nonsense, tried and tested methods describe his email marketing strategies and service. Shovi's mission to help small and medium sized businesses grow has my respect and I highly recommend their services.
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Mind Over Data has been my home for several years. I wouldn't trust my site to anyone else. My income depends on a dependable site and they keep me in business. Great customer service, responsive when there is a problem and super intelligent staff. Thanks everyone at MOD!
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One I of my favoite places to eat! Food & service are excellent!
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Without Smart Local Marketing's knowledge and expertise, my Google My Business Listing would never have been successful. Nick's good humor and patience is unmatched. He helped me through the process from across the pond. Americans are not accustomed to waiting. We are an impatient bunch. Nick calmed me and encouraged the understanding and value of doing things right the first time. Hire Nick and allow him to use his experience and dedication to perfection with your social media needs. I'm convinced he can do anything! As a small business, I am so fortunate that he is willing to help me accomplish my goals. Smart Local Marketing and Nick Rink are my heroes. I hope one day to repay him for his efforts as I'm convinced that he is far under paid for the top level service I received. I'm forever grateful and will return for more exceptional service. Thanks Nick!
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I have depended on my attorney Joe Kirkland at Tri-State Title & Escrow, Inc for over 25 years. I can depend on Joe's expertise and advice. He's always available when I need him. One of the best real estate closing and title companies in the area. Highly recommend!
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