Redesigning your website? Your SEO doesn't need to suffer.
by +Gavin Sutherland
"The process of redesigning a website can be worrying when you have invested time and effort on search engine optimization, but this need not be the case. In fact, a website redesign can provide the perfect opportunity to improve your site’s visibility.
I love the idea of performing a technical #SEO
audit of a current website before starting the redesign process.
Some key points to look at (in all honesty everybody should go trough this list even if a website redesign is not needed/on the table):1.
Incomplete site crawl3.
URL structures (301 Redirect and SEO by +Omi Sido http://goo.gl/7kbxAj
On-page and meta elements5.
Fetch and Render8.
Mobile Usability+Clark Taylor
(+Stone Temple Consulting
) opinion on the matter: "This is what happens when you redesign or replatform a website and THEN think about SEO!"
(via +Mark Traphagen
) +Sergey Lucktinov
had something to say here: How to Save Your Rankings During Site Redesign http://goo.gl/ipvs8g+Neil Patel
) valuable opinion here: How to Retain at Least 95% of Your Organic Traffic After a Site Redesign http://goo.gl/0EnR45
As usual +David Amerland
( the author of "SEO Help: 20 Semantic Search Optimization Steps That Will Help Your Business Grow http://goo.gl/StTSqq
) had something to say on the subject here: Launching a new product? Now is the time to start thinking about your SEO http://goo.gl/6c2cL5
Redesigning your website? Your SEO doesn't need to suffer and now you know why :-) #seo #seotips