As an initial supporter of Ouya I must agree with everything this op-ed piece states, the Ouya organization surely has stumbled too many times and the biggest flaw is the controller.
But, as a device, that is hackable, the Ouya offers a great bit of tech for a reasonable price. I have modded my Ouya so it comforably fits inside a gutted Atari 2600 shell. It also holds a 1TB Hdd and a 7-port USB hub for all things peripheral. I use the Ouya primarily as a media hub, which it performs exceptionally well, replacing my WD TV Live as it runs an optimized version of XBMC. It also facilitates all of my emulation needs (in a gloriously funky form factor).
The least exciting aspect of the Ouya is in fact the official storefront. I've forgone that by rooting it and installing the Play Store and Humble Bundle apps. There are enough programs which I can side-load which make me happy, but, I am a rare client that will go to such lengths to make my device my own. I know that uninformed, or unadventurous owners will just stare at their $100 cubes wondering what they spent their money on... a confusing thing that has some great games, but a lot of shovelware.