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Shawn Cohen
Works at Vizion Interactive
Attended Thomas Edison State College
Lives in Dallas, TX 75244, United States
300 followers|63,802 views
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Shawn Cohen

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Be sure to play around with this interactive infographic before you buy your next suit. It covers fit, colors, and style types.
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Shawn Cohen

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"Warner Bros. and Otoy preview the Batcave using holographic video" http://venturebeat.com/2015/02/12/warner-bros-and-otoy-preview-the-batcave-using-holographic-video/ 
Otoy shows a first-of-its-kind virtual reality experience of a classic Batman series.
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Excellent commentary on the case for social channel marketing.
 
How Smart Brands Aren't Measuring Social Media Against Unreasonable Metrics

This excellent post on real-time content marketing by +Mark Traphagen for +Marketing Land highlights a very interesting point: Many of the most successful brands aren't using social media with the expectation that it drive sales. They are using it, wisely, as a means of establishing/further establishing brand dominance and/or brand relevance.

The post looks at how the Coca-Cola and Denny's brands, respectively, are using social media successfully.

This quote from Denny's director of advertising and merchandising caught my eye:

"To be successful in social media, it is critical to convince upper management that direct ROI doesn’t matter for social. You have to get the execs to focus on the value of engagement figures, and to understand that social is a brand-building campaign."

At most companies, regardless of size, that's a tough sell, which helps explain why so many brands struggle to make the commitment to social media. Too often, the C-Suite wants a hard-and-fast number associated with the spend. And they expect the numerator to be as large as possible.

What amazes me about this line of thinking is how these same suits do not apply the same logic to advertising spends. 

Big brands don't spend billions each year so that they can sell more cars or sodas or watches. They spend billions each year to (a) retain top-of-mind relevance and (b) prevent a loss of ground to the competition.

Proctor & Gamble, which spends north of $3B each year in advertising, doesn't sell an additional $3B a year in toothpaste or cleaning supplies for the effort. No, that spend helps ensure shoppers think about Tide, Bounty, Pampers and the like when they enter the store.

It's all about brand relevance and brand dominance.

Hmm...

Why can't those same execs see social in a similar light?
 
#brandingstrategy   #socialmediastrategy  
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A little shameless self promotion. But everybody else's advice is great:)
 
Sesonal SEO Guide
SEO tips and tricks for the holiday season from SEMrush's expert panel +Phil Byrne +Todd Butcher +Marcela De Vivo  +Pat Marcello +Sanket Patel +Shawn Cohen 

Why are seasonal and occasion-based SEO important?
What is the most crucial part of seasonal SEO?
When is the best time to start a seasonal campaign?
What’s the secret to a perfect landing page?

Read answers to all these questions here: http://bit.ly/seasonalseo

#seotips #seoexpert  
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Shawn Cohen

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Killer social metrics to work from but read it if for nothing other than there's a cool Archer image to enjoy.
One of the most common questions that I get when I first start working with a brand's social media community is, "What should I expect?" A lot of times, this is about what sort of numbers they should expect to see. While your answer should ALWAYS be based on what they are currently doing, here are 5 benchmarks for 5 major social media networks that you can work off of.Facebook: 65% of top brands post 5+ times per weekOne of the items that I took ...
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Wow.
 
Guy makes fun joke site, goes viral, sells for $85,000 a few weeks later just to unload it. Just another day online!

#socialmedia  
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genius.
 
🔑🔑 The keys on your keyboard... ... 🔑🔑
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+Tim Welsh put this together from a nebulous idea I had rolling around in my head. #USMNT  
 
So, I'm finally +BuzzFeed official. Thanks for the shout out! #TurtlePower  Shout out to +Shawn Cohen for my creative inspiration.
Soccer fans need to come out of their shells.
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Shawn Cohen

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Hello everyone. A real estate client is migrating their CMS and on the old CMS we have thousands of property pages that are no longer available--these are all showing 404s.

Should we redirect these pages (which have little SEO value) to a live page or should we put a 410 status code on them? Or something else...? Thanks for your help!
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From the expert panel in this weeks SEO Questions hangout on air on 00:37:14 into the YouTube video: http://dumbseoquestions.com/q/a_question_about_how_to_deal_with_404_pages +Shawn Cohen

The cuetimes listed on this page are functional while the live broadcast continues and also once Youtube has finished processing the public broadcast. Processing time varies between 6-24 hours. During this period the clip is viewable in full but the cuetimes cannot be relied on. 

If our assistance with this issue was useful to you, please consider sharing your success story so that others might benefit.
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Shawn Cohen

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On a couple of sites I've analyzed, I see authorship snippets show up for writers who use the old G+ link with the long string of numbers while the snippet doesn't show up for writers who use the newer +Name link convention.

Has anyone else seen this pattern when dissecting authorship issues?
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Randy “Wilson” Brown's profile photoMark Traphagen's profile photoShawn Cohen's profile photoLuke Fitzgerald's profile photo
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I'm with the old-school link (mainly because I don't wanna give G my phone no. to verify!) and appear in snippets more often than not! I must turn my mugshot the other way, having learnt that's best practice at SMX!
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Shawn's Collections
People
Have him in circles
300 people
Ben Johnson's profile photo
Christopher Gill's profile photo
Matthew Bridges's profile photo
William DeCleene's profile photo
Jennifer Lopes's profile photo
Jeremiah Dollar's profile photo
Jeff Wid's profile photo
Jose Terrier's profile photo
nolan smith's profile photo
Education
  • Thomas Edison State College
    BA English, 2006 - 2007
Basic Information
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Male
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Marketing and Language Lover
Introduction
I'm an internet marketer and lover of the Spanish language. I started studying Spanish when I was in high school and became bilingual after extended trips to Spain and Mexico.

When I'm not helping my clients market their websites, I'm writing on my Spanish learning blog and creating fun quizzes for students.
Bragging rights
Bilingual anglo
Work
Occupation
Digital Strategist
Skills
Spanish, marketing, SEO
Employment
  • Vizion Interactive
    Digital Strategist, 2015 - present
  • Standing Dog Interactive
    Director of Inbound Marketing, 2013 - 2015
  • Standing Dog Interactive
    SEO Manager, 2013 - 2014
  • SEER Interactive
    SEO Associate, 2012 - 2013
  • CollegePlus!
    Learning Systems Director, 2012
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Dallas, TX 75244, United States
Previously
Philadelphia, PA, United States - San Antonio, TX, United States
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I hadn't heard of Roscoe's before my wife told me about it on a trip we took to LA recently. We first tried to go on a Saturday night but the line was out the door. We went the next morning and the wait was still long but not as bad. The food is awesome and the service is really good. The inside is basically a sh*thole but that's the beauty of it--just down-home cooking like you'd get at your mama's house.
Public - 6 months ago
reviewed 6 months ago
I've never had better Mahi Mahi than what I experienced at the fish market. There were about 12 of us eating there and the wait want very long even though it was a Saturday night. We tried tried a bunch of different fish on the menu and it was all fresh and very tasty.
Public - 6 months ago
reviewed 6 months ago
Classic dive bar with a traditional Irish pub atmosphere. Spacious interior with both hightop tables and couches in lounge areas. Lots of beers on tap but my favorite is the Stella, served in the chalice of course.
Public - 6 months ago
reviewed 6 months ago
This alley is pretty cool but seems way overpriced for the games, shoes, and drinks. I got a bucket of Dos XX that cost $40. The appetizer plate was huge and good quality but also expensive. All in all a good time but be ready to get shafted on the cost.
Public - 6 months ago
reviewed 6 months ago
71 reviews
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Unique coffee shop in a quaint part of town. The downstairs has a pretty good amount of seating but the upstairs is super spacious. This is where all the books are, comfy chairs, and tables to work at. Just beware, the library area is super quiet so don't plan on talking much up there without a lot of glares from other patrons.
Public - 6 months ago
reviewed 6 months ago
Not all Starbucks are the same, this location is awesome. It has a Clover press so you can choose from a number low cost brews besides Pike Place. The community table in the center of the dining area seats 10 and is really fun to work at.
Public - 6 months ago
reviewed 6 months ago
The ambience at this place is pretty cool. Country look inside but all brand new fixtures. While mainly a restaurant, my friends and I grabbed beers and ate the bar. The bartender was very friendly and chatted us up a bit. Sadly, this is far from the best barbeque in Dallas. The brisket was very dry but the sauce I dipped it in was good. Come here for something new but you might not come back for a while.
Public - 6 months ago
reviewed 6 months ago