The real estate industry and mortgage industry are very similar when it comes to social media.
As a mortgage broker using social media you should be looking to share your knowledge and build relationships with people that could potentially use your help or just enjoy understanding about financial issues.
Google Plus is a wonderful place to create relationships for a mortgage broker. Not only is Google Plus a social network but also is finely integrated with search. Unlike Facebook Google Plus is not a "walled garden".
One of the things mentioned within the article is using Google Plus and claiming authorship of your content. This will allow your picture to show in search which potentially can increase your click through rate quite a bit. Nothing brings more curiosity that a photo.
If you are a mortgage broker wanting to learn more about how to use Google Plus well as a social media tool take a look!
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