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Shaun Anderson
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Hobo
Hobo

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This Week - Should You 301 Redirect Old Product Pages to Existing Category Pages? Probably not. http://www.hobo-web.co.uk/should-i-301-redirect-old-product-pages-to-existing-category-pages/ 

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Low-quality content on a website can affect the ranking of an entire website. See how to deal with it.

Read: Identifying Which Pages On Your Own Site Hurt Or Help Your Rankings

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Sometimes, Google turns up the dial on demands on ‘quality’, and if your site falls short, a website traffic crunch is assured. Some sites invite problems ignoring Google’s ‘rules’ and some sites inadvertently introduce technical problems to their site after the date of a major algorithm update, and are then impacted negatively by later refreshes of that algorithm.


Read: When your site loses out to an algorithm change:

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the challenges of writing ‘seo-friendly’ text and web page copy in 2016.
How To Write SEO-Friendly Content For Google in 2016

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Announcing JSON-LD support for Reviews and Products structured data markup.

Along with the launch of support for JSON-LD for Reviews and Products structured data markup, we've cleaned up some of our application logic.  For example, requirements for explicit reviewed item and correct property name values are now enforced. Check your markup in the Structured Data Testing Tool ( https://developers.google.com/structured-data/testing-tool/ ) and Search Console Structured Data Dashboard ( https://support.google.com/webmasters/answer/2650907 ) to see if your site is impacted by these changes.  For more information about how to format Reviews and Products markup to comply with Google's validation rules, see the documentation at https://developers.google.com/structured-data/

We hope these changes make it easier to use structured data on your side!

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Now that Google Chrome is imminently planning on marking your website ‘insecure’ if it is NOT HTTPS, it is probably time to make switching to HTTPS a priority if it hasn’t been up to now.

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