Creating excellent content is hard.
Plenty of writers spend hours scouring the web for ideas and researching accurate and up-to-date information. Others obsess over small — but important — things such as the right copy.
And yet, when the story goes live, it often seems to have an incredibly limited shelf life. Although, some evergreen posts are excellent resources that readers will reference all throughout their careers, the rest of your content will lose its relevance. Of course, there are plenty of clever ways to take what’s already out in the wild and publish it in new forms that’ll have your audience coming back for more.
To uncover a short list of unusual, but awesome, tactics for doing so, we reached out to accomplished marketers and members of the Young Entrepreneur Council (YEC) to get their take on the following question: