As a "game" I can play without needing to paying attention while listening to a varied soundtrack, I've been 'playing' a lot of SaltyBet at work lately.
In that game, there are "upset bots" who have an unusual betting strategy: they find the character that humans have traditionally bet highest on, then go all in against whatever humans on.
And they work. In a game where 100,000 salt is a lot of money, they will regularly get up to ten million in a day. And it works because humans bet for or against characters for reasons unrelated to pure statistics: they have a smooth animation style, or they have a cute sprite, or they have a funny opening, or they have good voice acting, or they are memetically always winners or losers, or they loved the source game in their childhood, or they're a fan of the author's designs.
In other words, it seeks to exploit our inability to think rationally.
Once upon a time, the goal of artificial intelligence was to get a computer as smart as a human. Today, the goal of artificial intelligence is to teach the computer that humans are stupid.