"The impact for our clients is immense, enabling them to easily access our entire suite of solutions with a single credential from a single interface and further facilitate the way they identify and engage top talent. They also gain the added benefit of managing provisioning, authentication and group-based roles and responsibilities from a single dashboard." ~ Jeff Kreutz, senior vice president of Products at Findly
- FindlyVice President, Digital & Social Strategy, 2013 - presentFindly is the #1 enterprise cloud for global talent acquisition – Technology, Employment Branding, Media Services, I/O Psychology, Custom Developments, Analytics. Findly acquired the Bernard Hodes Group in the US July 2013 - Click here to read more: http://www.findly.com/blog/findly-acquires-bernard-hodes-group/
- Bernard Hodes GroupVice President, Digital & Social Strategy, 2006 - 2013As part of the National Digital Team, I develop digital engagement strategies (web, mobile, social), participate in business development, influence product development, and promote our digital solutions via speaking engagements, webinars, and white papers. I also lead a team of social strategists and analysts that support clients such as UnitedHealth Group, Northrop Grumman Corporation, Hilton Worldwide, and Florida Hospital. We work with clients on: - Internal & External Social Strategy development – identifying social program goals and design, outlined in a custom strategy playbook to guide anyone managing or supporting the social strategy. - Social team building & training – designing scalable cross-functional teams to manage and support the social strategy: define roles/responsibilities and develop/deliver training needed to ensure team has the necessary skills to manage/support the program. - Content strategy & marketing plans – developing content creation/curation processes (editorial calendars), internal workflows, and governance (engagement guidelines, approval processes, escalation flows, and crisis management) – including the use of social media management systems (Argyle Social, HootSuite, Buffer, Wildfire) to manage/publish content, campaigns, and engage with followers. - Brand Ambassador program development & training – identifying employees to act as brand ambassadors (employee advocates), outlining program structure/roles/responsibilities, content processes, and training on how to share/amplify content and engage potential job candidates (recruits). - ROI Tracking & Analysis – Real-time, ad-hoc, and scheduled reporting including Online Reputation Monitoring, Proactive Listening, and Metrics Reporting covering: Awareness (Followers, Reach, Viral Reach), Engagement, and Conversions. Systems used include: Google Analytics, Radian6, SimplyMeasured, TweetReach, and native analytics (e.g. Facebook Insights, Twitter, LinkedIn, Pinterest Analytics, etc)
Findly is a passionate group of solution providers with great technology, talent recruitment, creative, and employment branding at our heart. Findly acquired the Bernard Hodes Group in the US July 2013 - Click here to read more: http://www.findly.com/blog/findly-acquires-bernard-hodes-group/
Shannon joined Bernard Hodes Group National Digital Team in 2006, and is responsible for leading the agency’s digital and social strategy efforts - working closely with regional account teams to develop and implement digital solutions and products.
Shannon specializes in helping clients leverage web, mobile, and social media to communicate employer brands, interact with potential candidates, and engage employees. A self-professed geek, Shannon has spent 16 years in interactive marketing and web development. Shannon is a social recruiting and employee advocacy / brand ambassador industry thought leader, a frequent national speaker, and has been focused on developing and implementing social media strategies since 2005.
Along with a team of digital and social strategists, web designers, programmers, and project managers, Shannon develops and implements strategies for award-winning careers websites and mobile sites, internal and external social strategies, employee engagement programs, and online employer reputation management plans. Shannon has developed recruitment marketing and talent engagement initiatives for clients such as Northrop Grumman, UnitedHealth Group, Home Depot, Florida Hospital, Hilton Worldwide, Bank of America, and FedEx.
Shannon has a degree in psychology from Colgate University, and her education and career developed in parallel with this industry. The combination of technology and how it affects people is the root of her fascination. Talk to Shannon about the web and social media - and her vision for this business quickly rises to the surface with the passion of a true industry evangelist.
- Colgate UniversityPsychology, 1993 - 1997