Checklist for your blog
After I got home from our Publishing at Sea cruise, I checked out the blogs of our amazing group of authors, including those of our experts!
(… I feel like a traffic cop when I do this, but I can’t help myself!) I’m not the blogging police but I have a passion to see good people get good results from a blog.
Most of you failed my blogging checkup! You (all but one or two of you) are hereby verbally fined! Now go fix your blogs with this checklist… please.
Here’s what I look for in an optimized blog (one that gets Google and reader results):
1. A good blog title with a tag line that says what people will find on this blog (benefits to reader)
2. A sign up button such as an RSS icon to allow email subscriptions through Feedburner
3. Relevant post titles that make me want to read the full post
4. A compelling image with each post
5. Hyperlinks – at least one per 120 words so that posts are identifiable to search engines.
6. If posts aren’t at least once a week (twice is better) then I don’t want to see a date on the posts -which alerts me to the fact you haven’t posted in a month … or six!
7. Author’s name (who is this guy named Admin, anyway?)
8. A list of recent posts and if there are comments, a list of recent comments.
9. A list of categories so I can find the ones in my area of interest
10. A search box so I can find blog posts that interest me
The biggest mistake authors and beginning bloggers make is not to link words in a post. This means you are losing Google juice and making it harder to identify keywords.
Link anytime you refer to another blog, site, author, book, or a concept they can read more about on your blog. If you don’t have anything of your own, you can always link to a page on Wikipedia.
Why? If you want your quality writing to be indexed by search engines, you have to let them know which words – and keyword phrases – are important by hyperlinking them.
This is not meant to be harsh criticism, rather a kick in the pants. If you love your blog, make it more findable to readers. They’ll love you for it.