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Local businesses should really consider creating and verifying a Google+ profile. There are some really compelling search benefits.
 
Raised visibility for Google+ profiles and pages via Google search can certainly help your local business attract new customers. If you work with local businesses and haven't created a G+ profile, it should be on your to do list.
Recently, Google announced (and Search Engine Land intensely covered) what is being described as the most significant revamp to date of their basic search tool. To sum it up from the start, the change...
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