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The #agency model and billable hour requirements can make authentic relationship building a challenge. Another goodie by +Jay Baer.

"If you have to start sucking up to bloggers 90 days out from your big event, how do you pay for that agency time? How do you bill that back to the client? It’s tricky to be sure, and requires agencies to redefine blogger outreach from a project-based circumstance to an ongoing circumstance. PR firms need to be billing their clients to develop relationships on a retainer basis, so those blogger bridges can be crossed whenever necessary."
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