I love this website because it allows internet nerds to contribute to causes that matter to them in ways that can impact an organization most.
I think it all depends on the vertical your in, the product/service you sell etc... If I was a local business like a Resturant I would focus on Local schema, Rating and Review schema, G+ Brand & Rel Auth if I was out there blogging.
For larger Brand sites this question is harder to answer as it all depends on the product and services your site is offering and what strategy makes the most since. Example, we don't really have video, so video markup is not that important. However, in the future if we do get into hosted video, then marking that video up will be important.
As SEO folks its our job to think these things out on a case-by-case and site-by-site bases and help product and Dev prioritize accordingly which speaks to your point, "It highlights the importance of having strategies that take advantage of these changes to the SERPs."
& Building Hope Challenge
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