I spy with my small beady eyes...
...a post on The 3 Phases Of Social Media Strategy. Although this was posted two years ago, the major lesson is pretty much the same..."If you focus on the creation of value, you’ll reap true rewards."
"Focus on the creation of value" is the driving force behind my technology workshop this Saturday for Delta Sigma Theta Sorority, Inc., Westchester Alumnae Chapter. Many of my sorority sisters have a Facebook, LinkedIn or Twitter account, but they honestly have no idea what to do with these accounts. They merely signed-up because of social peer pressure ("GASP! You don't have a twitter?! What rock do you live under??"). And because they have no real reason to maintain the profile, the profile is left idle. They are just social stalkers who make no contributions to the conversation.
I believe if I can help my sorority sisters discover what content they want to share then their social media presence would make more sense to them (and to anyone else interested in following them). So instead of bouncing around like a mindless zombie ("Oooo let me tweet about ordering a venti Chai Tea Latte from Starbucks. People want to know that, right?"), they will have a voice and thus actual messages with meaningful content to convey.
Do not get me wrong. It's fun to maintain a personal page on Facebook simply to reconnect with long-lost friends. But, it is more beneficial and a more productive use of time, to actually connect with people, to TALK WITH people and not AT people, to create value within an online community. #socialmedia #deltasigmatheta #socialmediapresence