We're starting our third year with a Google+ NASCAR fantasy racing league and have room for more members. (It's free and fun!)
It's a lot of fun with both some industry insiders, hard core racing fans and people who are simply new to the sport but like the spirit of fun competition.
Please drop me a note here with questions or request to join.
- East Tennessee PBSDevelopment Director, 2013 - presentPlanning, developing and executing strategies relating to the sustainable support of public television for a region of 1.1 million households.
- Ackermann PR, Inc.Digital Strategies Manager, 2009 - 2013Develop strategic, business-oriented uses for digital and social media in the communications and business needs of the agency and its clients.
- Holiday Inn-Downtown KnoxvilleRevenue Manager, 2004 - 2008Managed rates and revenue for a 290+ room convention center hotel, managed sales meetings with staff to coordinate sales strategies, handled in-house meeting sales and catering sales.
- East Tennessee Historical SocietyPublic Relations Director, 1996 - 2003Responsible for all aspects of community, media and public relations for the oldest cultural nonprofit institution in Tennessee, serving a 34-county region. Developed historic walking tours of downtown Knoxville, guest curated exhibits on East Tennessee culture, and created the organization's first website and digital media presence.
- WNTT-AMStation Manager/DJ, 1994 - 1996Managed station's on-air personalities, hosted the morning programming and weekend specialty program.
- WUTK-AM/FMCo-news director/anchor-announcer, 1992 - 1994Morning news co-anchor and co-news director for all news AM station, host of specialty programming on FM alternative rock station
- Cumberland Gap Art ProductionsPublic Relations/Marketing, 1990 - 1992Managed public relations for Pulitzer Prize-winning author Alex Haley's project to create limited edition collectibles depicting his childhood in Tennessee; also managed public relations for other limited edition collectibles produced by the company and managed fan clubs for the assorted lines.
Development Director for East Tennessee PBS, raising funds and awareness for quality educational, cultural and public affairs programming.
If you want to get to know me as a fellow human being, here’s the basic information that will be helpful to you:
• I like to laugh. It really is the best medicine…unless you need some specialized medicine to treat actual diseases. In that case, I’d rank medicine as the best medicine, but laughter can’t hurt. I admire people who can bring a positive attitude to the table no matter the situation. I strive to be one of those people. I fail sometimes. Sometimes spectacularly. But I try. I know I’d rather hang out with someone who can bring a spoonful of sugar to the crisis than the one who brings kerosene, so I try to be that person, too.
• I like to work, but I’m trying really hard to not obsess over it all the time. That doesn’t mean I won’t be brainstorming new ideas for my job as Development Director for East Tennessee PBS at odd hours and in the middle of social occasions, but I don’t want to be the guy who talks about nothing else. Don’t let me be that guy.
• I believe you can be “authentic” on social media without sharing every thought in your head or event in your life. The things I say and share here (and elsewhere) are the real me, but they are a filtered version of me. Don’t mistake this as an attempt by me to present my life as perfect. Trust me, it’s just as messed up as yours (maybe worse, maybe not), I just don’t want to burden you with my complaints about my cable company, the random physical ailments arriving in my 40s, and the various stresses of the day in/day out of our existence…unless, you know, I think you can actually help me solve that problem. Otherwise, I’ll direct my complaints to the professionals who can actually help me. You’ll thank me later.
• I’m not trying to convert you to my beliefs. I appreciate the same respect from you. I can change my mind on individual matters if the evidence suggests a better way. (Hint: yelling and memes do not constitute evidence.) My fundamental beliefs are unlikely to change, though. I am who I am as the philosopher Popeye would say. I like a good discussion and debate, but if you’re the type of person who cannot resist the urge to turn every topic into a political discussion or jeremiad about your cause, we’re not going to fare well as traveling partners in this Google stream. See my note about work. I like politics and political strategy as much as I like work, but I see no benefit in being that guy who can’t do anything else.
• Side note to the above: If I make a statement about a personal belief or a cause I support that happens to not jibe with one of your own, I am not attacking you. I happen to believe one can say that banana pudding is the best pudding of all without having to deal with a faction of tapioca fans raining down on him like hellfire and brimstone. I’m not trying to take away your tapioca. I just want to enjoy my banana pudding.
• Side note to the previous two statements: none of this applies to barbecue. If I say that Memphis dry rub is the only way to prepare and enjoy barbecue, then I am indeed calling you out for your weird and unjustified love of the mutations served up by Carolinians and the residents of Kansas City. I’ll eat your barbecue if you present it to me, but I’ll be saying a silent prayer of repentance to the gods of Beale Street with every bite.
• I love music of all sorts and pop culture more than I should be proud to admit. If you have this same problem, we’ll be fine.
• I believe that people who say they don’t watch television because there are too many bad shows are fundamentally no different than people who wouldn’t use a library because there are too many bad books. I imagine they also like Carolina barbecue, but that’s only a theory at this point.
If you just want the basic demographics, here you go:
• I am the development director for East Tennessee PBS, a nonprofit providing public television to approximately 1.1 million households in East Tennessee, southwest Virginia and southeastern Kentucky. If you are a member, thank you. If you would like to be a member or otherwise support the station’s mission, please don’t hesitate to contact me.
• I have worked previously as digital strategies manager for a top ranked Southeastern US public relations firm and as the public relations director for the oldest cultural non-profit in Tennessee.
• I also have experience as a commercial radio station manager, a bluegrass disc jockey, radio journalist and volunteer radio host for a noncommercial public radio station.
• Other jobs I’ve held (in no particular order): freelance writer, hotel revenue manager, newspaper boy, bookstore clerk, dishwasher, women’s dormitory front desk security, library research assistant, McDonald’s crew member, magazine editor, cafeteria manager
• Having worked in both the corporate and nonprofit worlds, I can honestly say I like the nonprofit work better, but I had fun learning new ideas in the corporate world.
• I am a native East Tennessean.
• I like to blog when I can remember to carve out some time for it. My primary blog is shanerhyne.com where I collect my thoughts regarding television, work, music and random topics. My other blog, Tennessee Values Authority, provides me with a platform for sharing the thoughts of a lifelong Southern liberal in the reddest part of a red state.
If you're wondering what Circles might be good fits for me, any that include other folks chatting about these topics would work fine with me:
• Public television and/or PBS
• Nonprofit development and fundraising strategies
• Social Media and Digital Media strategies
• Google/Android News
• Whiskey, Whiskey, Whiskies
• College Football
• Music (most genres welcome)
• Television (Some current favorites include: Mad Men, Downton Abbey, Justified, Doctor Who)
• Superheroes (including comic books, graphic novels and movies -- big fan of the DC universe)
• Sci-fi literature and films
• Alternative History (Harry Turtledove, S.M. Stirling, etc.)
• Pop culture in general
• Minor league baseball
• Progressive politics
That's a pretty good sampling, but feel free to categorize me as best suits your needs.
I look forward to getting to know you here.
- University of Tennesseebroadcasting, 1993 - 1994
- University of Memphisjournalism, political science, 1987 - 1990