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Shane Lennon
Works at @VirtualCMO
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Shane Lennon

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On April 22, 2015 New York Digital Irish presented “How to Get the CMO or CDO Buy from You.” It was hosted by Havas Worldwide. Shane Lennon, NYDI Board Member and Virtual CMO asked this panel of Chief Marketing Officers & Chief Digital Officer what was driving their business in 2015, and more importantly, how to navigate the CMO eco-system and budgets.This content was curated by Mary Ann Pierce, CEO of MAP Digital: MetaMeetings™ from the Webcast ...
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Shane Lennon

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On April 22, 2015 New York Digital Irish presented “How to Get the CMO or CDO Buy from You.” It was hosted by Havas Worldwide. Shane Lennon, NYDI Board Member and Virtual CMO asked this panel of Chief Marketing Officers & Chief Digital Officer what was driving their business in 2015, and more importantly, how to navigate the CMO eco-system and budgets.This content was curated by Mary Ann Pierce, CEO of MAP Digital: MetaMeetings™ from the Webcast ...
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Shane Lennon

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How do you plan to bring excitement and fulfillment to your work day? Share your 2015 #workresolutions with us.
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#1 KPI for any (digital) marketing team is 'conversion'
An A-Z listing 26 tips for conversion optimization. Presented in graphic form.
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#mobile customers 91% going to competition #CMO #digital 
From searches for Disney's Frozen fancy dress costumes to cross channel marketing maturity, it can only be the stats roundup!
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Very insightful piece - having sat on all sides of the equation.
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Shane Lennon

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SDN future is based on solid history of network expertise and great people at KEMP Technolgies
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This simple pork chop casserole recipe is made with pork chops and tomatoes, along with other chopped vegetables and some great seasonings. Serve this tasty pork chop bake with a salad and biscuits or cornbread.
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We’ve divided this list into the various sections of the marketing funnel. We’ve selected the best apps to help you get more downloads, activate more users, convert them to paying customers, increase their lifetime value, and reduce churn.
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Why do you need a Development Manager? Four reasons you will optimize your ROI with a Development Manager.
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C suite walking the talk for company culture. Well done +Chris Cali 
DevSpark CEO Chris Cali on how to create a great company culture and what company culture actually means for growing companies.
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Have him in circles
173 people
Ondine Bult's profile photo
Vince Chiofolo's profile photo
Michael FitzGerald's profile photo
Anthony Lenos's profile photo
Frank Gilbane's profile photo
Anabella Mowbray's profile photo
Tom Cunniff's profile photo
ben jones's profile photo
David Jaye's profile photo
Work
Occupation
Digital Marketing Officer. Strategic+Brand+Mobile+Social+Tech Marketing & Products. Bridging the Digital Divide.
Skills
Strategic Marketing – Digital Strategy – Product Strategy – Digital Transformation – Market Development Branding – Thought Leadership – PR – Social Media – Owned, Earned and Paid Media Market Segmentation – Customer Insights – Product to Market Fit – Product Management Inbound & Outbound Marketing – Channel Marketing – Integrated Marketing Mix Functional and SaaS Metrics – KPI Dashboards – Organic and Non-Organic Growth Analysis Agile Marketing and Solution Stack Optimization – Strategic Partnerships and Business Development
Employment
  • @VirtualCMO
    Digital Chief Marketing Officer. Marketing and Products, Revenue Growth., 2010 - present
    Marketing, Product, Operational, Business Development, Agency Relationships and Digital Transformation expertise, creative and strategic insights, tactical concepts and hands on execution. Digital & Mobile DNA. - WOOFtagg - Wearable Tech business model, product, R&D and operations - interim COO - WOOFipedia - 2M+ National Membership Organization AKC - customer centric strategy, digital and social media integration (2.5M+ fans), brand enhancement, development of new revenue opportunities and digital infrastructure (web, mobile, Marketo and other tools). Digital transformation. Launch woofipedia.com on the web and mobile at http://www.woofipedia.com - Epiq Systems (NASDAQ) - responsible for leading strategic marketing, developing the brand, expanding demand generation, digital and marketing automation, supporting revenue generation, building a world class marketing core competency for a global organization. - NYFU - digital and go-to-market strategy for new eCommerce Brand, redefining category in a major consumer market. http://instagram.com/nyfu - Digital CMO coach to CMOs - Econsultancy: Digital CMO workshops to deliver digitally competitive and agile F2000 marketing organizations; and Co-Author for a new quarterly offering targeting CMOs - subject matter: Marketing/Social Platforms and SoLoMo (convergence of social+mobile+local+digital/offline) - Digital and Marketing Service Provider - architecting the value proposition and assembling an agile marketing automation stack and robust customer profile data model/crm for delivery to CMOs. - Interim CMO/COO at BestBuzz.bz - Interim CMO at MyCityWay.com Others: Start Ups: SuburbanMomma, OWJO; Manpacks, ACustom, Wizperts, ThankFrank, ColdLilies Projects: ixtens, Econsultancy. Advisory: Belfast Boys (Entertainment Marketing & Artist Management); Digital Market & Viral Product Strategy for Cleverbug. Digital Transformation and Growth for brands and organizations - not just the "what to do" - the "how to do it".
  • WOOFtagg
    Interim COO, 2013 - 2014
    Wearable Tech business: market strategy, business development, product, R&D development, and operations - teaser site live: http://wooftagg.com/
  • DimensionU
    Vice President Marketing & Acquistion, 2011 - 2012
    Recruited to transform DimensionU from a traditional enterprise business model to a direct to consumer SaaS eCommerce brand and business model. Seeded consumer market early 2012 with the DUtheMath marketing program, adding 5,000 users per week. Built out management, marketing and product teams. Created a consumer brand, new user experience and KPI dashboards. Built a social media base from 0 to over 100,000, in 6 weeks, working with up and coming celebrity talent from Atom Factory Management (Lady GaGa team).
  • gypsii
    SVP Strategy, Marketing, Products and Business Development, 2007 - 2010
    GyPSii is a mobile social media and location based consumer platform connecting people to local experiences and local businesses (pre-cursor in the market to Foursquare & ShopKick). GyPSii provides consumer applications (3M+ users) and SaaS based API platform to a wide range of companies, such as Samsung, LG, RIM, Wind River (Intel), Garmin, China Unicom, China Mobile, China Telecom, Shanghai Media Group and others. GyPSii operates offices in North America, Europe and Asia Pacific. Recruited by the founders to build the marketing, products and business development capabilities and organization from scratch. Successfully delivered to market multiple products for consumer and business audiences. Established the company as a thought leader across three international regions. Developed highly creative hyper local marketing programs to acquire customers. Built out strategic plans, created business model for local advertising and developed requirements for new product. Successful reorganization, recaptilization and strategy for emerging markets. JV with Sina (Weibo 500M users).
  • Ibis & Pitney Bowes
    CMO, CTO and VP Market Development, 2005 - 2007
    Post the Pitney Bowes acquisition of Ibis Consulting, promoted to take on additional responsibilities for PBMS for Strategy and Market Development for Legal Markets, a multi-million dollar business unit. Lead the go-to-market development organically and non-organically of PBMS into the F1000 market, law firms and supporting litigation markets. Responsible for the strategy, product marketing, go-to-market strategy and marketing plans for PBMS legal/compliance offerings, litigation support solutions, electronic discovery and development of records/information management offerings for the legal market. At Ibis - CMO and CTO. Responsible for development and execution of strategic initiatives, the management of the marketing efforts and market penetration of products, services and customers in the marketplace. Leadership role for Strategy, Marketing and Products. Lead team member for market strategy and technology in the sale of Ibis to Pitney Bowes in April 2006. Additional technology responsibilities as CTO for a year. Ibis is a SaaS based electronic discovery solution.
  • context media
    VP Marketing and Strategy, 2003 - 2005
    A content management integration middleware SaaS provider, VC funded prior to acquisition by Oracle in 2005, with 50 employees. F5000 clients in Publishing, Media Brands, CPG and Financial Services. Promoted to role in late 2003 to build out the corporate and go-to-market strategy, a thought leadership program, customer and partner marketing, communications, demand generation, strategic relationships and product marketing. The external voice of the company. Additional responsibility for corporate strategy to identify funding and exit options. Held initial position as Director of Product Marketing and Partnerships for developing and executing the product to market fit, vertical segment marketing, solutions marketing and strategic partnerships.
  • agency.com
    Director Of Marketing and Strategic Alliances, 1998 - 2002
    Built the marketing and business development channel for partnerships pre and post IPO, Negotiated and signed 50 strategic, marketing and technology partnership agreements with companies like Akamai, Intel, Sun, IBM, Interwoven, OpenMarket, Intershop, Microsoft, Screaming Media, Phone.com and Sage Analytics. Developed product based service and SaaS offerings with select partners for recurring quarterly revenue stream. External facing voice to partners and analysts. Took on additional responsibilities for client retention and lead generation programs. Interim mobile solutions practice lead in the US for strategy and marketing direction to Mviva, British Airways, Heineken and on multiple US client projects. Managed marquee client, British Airways. Doubled revenues from $3.5M to $8m in a year while rebuilding the customer relationship and expanding it into the C suite. Responsible for the client facing team, part of 120 people in 3 locations, delivering multiple strategic projects: the award winning BA London Destination site; the BA Online Ticketing System; the award winning BA Executive Club Online Loyalty Program and Online Promotional Offers Program.
Story
Tagline
Innovation starts on the edges - the challenge is moving from the edge to the center!
Introduction
Chief Marketing Officer / Chief Operating Officer - Digital Entrepreneur.  A marketing, product, business development and technology operations executive who has built teams with direct responsibility for revenue, marketing, product and operations, and a stint as CTO. Has led the building and transformation of companies in multiple market sectors with deep experience in digital, social media, mobile, wearable tech, software/SaaS and products for both B2B and B2C markets, company and agency side. Shane takes a (founder’s/CEO's) vision and creates the map for the organization to build the steps and goals to successful execution across teams, with a CEO like focus on top line growth. He anticipates, prepares and pulls the “levers” for growth.  He was a leader on 4 very successful exits; 2 acquired by F500 companies (Oracle & Pitney Bowes); 1 x IPO on NASDAQ; a joint venture with Weibo China; has advised over 20 startups and has raised over $80M from VC and institutional investors. US and international experience for mature, expansion phase, and early stage companies. Identify and capitalize on market opportunities to drive market visibility, fuel revenues and deliver above average growth. Strong hands on operational experience with markets and organizations in transformation. Built high performance teams in multiple functions. Strategic, Data Driven, Creative and Operational Mix - helicopter skills. Develop the “what to do” and drive the “how to do it” in new or mature organizations.  - Market Leadership – Tier 1 Brand/Thought Leadership for $XX revenue & customer growth, B2B (4x) and B2C (4x) brands - Team Building – built/realigned 5 to 150+ person teams . 3 hands-on digital transformations - Entrepreneur – 3M+ mobile users, 2.5M+ social media audience, multiple enterprise API solutions (Global Brands), SaaS offerings x4, Wearable Consumer tech  - Marketing Execution – transformed marketing at $200M+ F500 tech business unit, 3X ROI, built 6x digital marketing core competencies and 5x marketing/sales funnel automation stacks - Strategic Partnerships – Negotiated over 100 partnerships generating $XX revenues, managed $XXM clients Experience in senior marketing, market development, business development, operations and products roles, even a stint as CTO, at: VirtualCMO, WOOTagg, dimensionu (DUtheMath), gypsii, pitney bowes management services, ibis consulting, context media and agency.com. VirtualCMO. Marketing, Product, Operational, Business Development, Agency Relationships and Digital Transformation expertise, creative and strategic insights, tactical concepts and hands on execution. Digital & Mobile DNA. Strategic Advisor. 2012-2015 Marketing, Product, Operations, Business Development, Agency Relationships and Digital Transformation expertise, creative and strategic insights, tactical programs and hands on execution. Digital, UX, Tech & Mobile DNA. 2015: - Go-to-Market strategy, Marketing/Biz Dev Funnel and tactical programs for B2B targeting "CMO"​ eco-system (brands/agencies), CTO and C-Suite influence map. - Build KEMP Technologies value proposition into the IT C suite value chain. - US/NY market entry - strategy, positioning, brand, pipeline acceleration, product/market fit, operations and teams, and investor preparation. Working with (Irish/uk) startups & accelerator. - Partnership Strategy, Program & Business Development Channels (digital brands) Previous: - IoT / wearable device strategy, go-to-market and product. Product, Tech and Operations for WOOFtale. - Epiq Systems (NASDAQ). Global marketing lead: digital transformation, digital first content marketing strategy, in-bound marketing engine for lead generation/nurturing (Marketo - marketing automation), business strategy framework for corporate markets and re-alignment of marketing around revenue. Interim CMO/COO roles: BestBuzz.bz, MyCityWay WOOFipedia - customer centric strategy, digital and social media integration, brand building, new revenue opportunities and digital infrastructure (web, mobile, Marketo, Gigya, CMS, dashboards & other tools). Digital transformation strategy for AKC.org. Econsultancy: Digital CMO workshop for F2000; CMO snapshot: Marketing/Social Platforms and the convergence of social+mobile+local+digital+ offline. Digital advisor/coach to CMO & CEO Start Ups: Cleverbug, NYFU, SuburbanMomma, Manpacks, ACustom, Wizperts, ColdLilies, Sense, ixtens (eCom), Digital Marketing Service Provider - value proposition and agile marketing automation stack & robust customer profile data model/crm for delivery to CMOs. Digital Transformation and Growth - moving the "what"​ to the "how"​ to the "do it". Founder - socialKOSocial KO - the competition based social engagement application for building brand awareness on social media, deep social media engagement with your audience, fan and organic shared branded content , repeat/return touch point with audience and a social CRM database. - Increase your following/fans - Increase your social engagement - Increase your content reach into social streams - Increase your repeat traffic weekly and monthly on social media - Drive clear CTA (call to action) for brand/product offerings - Co-Sponsor/Partner Revenue Channel - Build a database of new social media contacts and contact details - Geo-based context and targeting socialKO - Knock Out Social Engagement.
Bragging rights
Just do it!
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married
Other names
VirtualCMO
Shane Lennon's +1's are the things they like, agree with, or want to recommend.
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The interview: Kealan Lennon, Cleverbug
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