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Shane Barker
17,675 followers -
“The goal of social media is to turn customers into your personal evangelist.”
“The goal of social media is to turn customers into your personal evangelist.”

17,675 followers
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A Go-To Guide to Instagram Micro-Influencers

You might have heard of influencer marketing, and you’re interested in launching your first campaign. The problem is you’re a bit lost on how to get started, and you’re not sure which types of influencers will be right for your campaign.
When it comes to influencer marketing, bigger doesn't always mean better. In fact, a recent study found that micro-influencers may be the best choice if you want to reach a highly engaged audience and maximize conversions.
In this post, you’ll get an in-depth look at micro-influencer marketing, including tips on finding the right ones for your brand and ways to launch a successful campaign with them.
Let’s dive in!

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The Ultimate Guide to Speed Up Your Influencer Outreach Campaign

Need help with your first influencer outreach campaign? Or maybe your previous campaign wasn’t effective enough, and now you need some professional guidance.

Whatever the case may be, this post will provide you with useful tips, and step-by-step instructions for carrying out your campaign effectively. From defining your goal and searching for influencers, to conducting your email outreach, this is a detailed guide to speed up your influencer outreach campaign.

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6 of the Worst Product Launch Failures (And What You Need to Learn From Them)

Are you on the verge of launching a new product? Or are you still in the process of developing one? Whatever the case may be, you obviously want to do everything you can to ensure your product launch is successful.

That means you need to carefully plan every aspect of your launch – from product development, to your product launch promotion. To help you with your product launch planning, here are six of the worst product launch failures, and what you can learn from them.

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Top 16 Most Effective Search Engine Optimization Tips

SEO is one of the first hurdles to jump in digital marketing. And a little help from the experts – like the search engine optimization tips below – can save you a lot of time on Google’s third page of results.

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Micro vs Macro: How to Get the Most Bang for Your Buck with Influencer Marketing

You’re planning to launch an influencer marketing campaign. You already know that influencer marketing is one of the most cost-effective marketing channels. You’ve set aside a budget, and started to plan your campaign.

Now you want to know how to get the most bang for your buck, and maximize the effectiveness, and ROI of your campaign. To ensure that every penny is put to good use, you need to find the right influencers, and carefully plan your strategy.

How much you spend on your campaign depends largely on the type of influencers you choose to work with. You have a couple different options. You could go with macro-influencers, who have a massive reach, and typically charge thousands of dollars per post. Or micro-influencers, who have a smaller reach, but only charge a few hundred bucks for a sponsored post.

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The Images Sizes Cheat Sheet for Facebook Marketers [INFOGRAPHIC]

Companies are now spending thousands of dollars per month in managing their online campaigns. But these investments are wasted if the promotions they’re running aren’t being seen by their audience. It’s critical for business owners to ensure their Facebook images comply with the latest dimension guidelines from Facebook. Here’s an outline of the latest requirements. You can also find a cheat sheet from TechWyse that details all of the image sizes for Facebook below.

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Influencer Marketing Case Studies

You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The best way to truly understand anything is from real-life examples.

From successful influencer marketing case studies, you can learn a lot about what to do, and how to do it effectively. Check out ten of the best influencer marketing campaigns with amazing results below.

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I wanted to volunteer/give back more in 2017 and thanks to Elizabeth Apis for the opportunity to help feed the homeless this morning. I was on on cinnamon, raisin and brown sugar duty!
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Influencer Marketing Case Studies

You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The best way to truly understand anything is from real-life examples.

From successful influencer marketing case studies, you can learn a lot about what to do, and how to do it effectively. Check out ten of the best influencer marketing campaigns with amazing results below.

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Micro vs Macro: How to Get the Most Bang for Your Buck with Influencer Marketing

You’re planning to launch an influencer marketing campaign. You already know that influencer marketing is one of the most cost-effective marketing channels. You’ve set aside a budget, and started to plan your campaign.

Now you want to know how to get the most bang for your buck, and maximize the effectiveness, and ROI of your campaign. To ensure that every penny is put to good use, you need to find the right influencers, and carefully plan your strategy.

How much you spend on your campaign depends largely on the type of influencers you choose to work with. You have a couple different options. You could go with macro-influencers, who have a massive reach, and typically charge thousands of dollars per post. Or micro-influencers, who have a smaller reach, but only charge a few hundred bucks for a sponsored post.
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