You’ve seen reports about how influencer marketing is “the next big thing.” You’ve read articles and case studies talking about how effective the channel has been for brands. Yet you’re unable to see why influencer marketing is such a huge trend because you tried it and you failed.
Did you ever wonder what you did wrong? Working with influencers can be challenging especially if you’re new to it. In fact, even the most seasoned marketers make influencer marketing mistakes that have affected their campaigns.
For decades, brands have been profiting from the influence of top celebrities in the entertainment and sports industries - as of late, however, there have been some changes in the ways in which brands are using influencers to expand the reach of their message.
Instead of just focusing on mainstream celebrities, social media influencers like YouTubers and Instagrammers are now making a big impact. Expanding from billboards and TV ads, brands are also now looking to social media platforms to boost their influencer marketing strategies.
- shanebarker.comCo-Founder, 2012 - present
- Creatine MarketingCo-Founder, 2010 - 2012
- California State University, SacramentoBusiness Administration, 2003
John Graham's Giraffe Heroes Project #booksthatmatter
My name is John Graham and I've sought the meaning of my own life in many places where it wasn't. I'm no guru and no saint. I'm an author, a
9 Things You Need to Crowdfund Like An Indiegogo Dancer!
As a leading global community, Indiegogo is a crowdfunding site that allows you to pitch ideas straight to the general public who may be int
Simple Steps to Launching a Self-Hosted WordPress Blog
WordPress is the blogging platform of choice for many professional bloggers and major publishing outlets. Here are the step by Step Instruct
Why Google's Point of View(s) Is Changing + Social Media ROI | Social Me...
Google recently made a change to the way it displays metrics. You'll find that for many people, the "+1's" on your Google Plus profiles have
Facebook Messenger | Free WiFi Calls | Social Media Today
The Facebook Messenger app is now giving its users the ability to make free phone calls over Wifi connections to other Facebook Messenger us
Make Free WiFi Calls with Facebook's Messenger App - Original Inspire Wi...
Make Free WiFi Calls with Facebook's Messenger App - Inspire WiFi News